Canada Post is facing financial troubles due to declining mail volume and rising costs. It plans to cut 8,000 jobs, end home mail delivery, and raise stamp prices by 35% while converting many homes to community mailboxes. The changes are part of a restructuring effort as Canada Post transforms its business model and takes on new services like parcel delivery to remain financially viable in the future.
2. Your Mail Is In Trouble!
0 Home delivery of mail
will end
0 ↑ in stamp prices
0 8,000 job cuts
3. Why Is This Happening?
0 ↓ in mail volume (core business)
0 Sparsely populated country, fixed costs
0 $106-million (2012) in operating losses
0 0.4% (2013) in revenue growth
0 More pensioners than workers
0 Risk losing $1 billion by 2020
4. What’s Next?
0 35% ↑ in stamp price
0 Convert 5.1 million
homes to community
mailboxes in urban
areas
5. What’s Next?
0 Restructuring &
transformation
0 Obligation: deliver mail
to all Canadians
0 Rebranding: letter
delivery > parcels
6. The Good News!
“This institution has [an] incredible
capacity to reinvent itself.”
~ Canada Post President &
CEO Deepak Chopra
Book: Speeches By Management
Project #5: Delivering Bad NewsProject / Speech Objectives:
· Deliver bad news with tact and sensitivity
· Organize your speech appropriately for your audience
· Conclude with a pleasant note and maintain the audience’s goodwill
Time: 5 to 7 minutesSpeech Title: You’ve Got (Costly Canadian) Mail!
*Households and businesses have moved away from mail as a primary source of communication*Less mail equals less revenue, while the costs of providing service are largely fixed*Canada Post has estimated that its restructuring will boost revenues or cut costs by a total of $700-million to $900-million a year by 2018*The end of home delivery will have the greatest impact, eventually saving up to $500-million a year. Home delivery costs Canada Post twice as much as community mailbox service.
*Canada Post delivered 1.2 billion fewer letters in 2013 than it did in 2006
*Canada Post, the crown corporation must adapt to technological changes or risk losing $1 billion a year by 2020
*Annual costs involved for Canada Post: $60 per address to deliver to a rural post office; $120 per address to deliver to a community mailbox; and $275 per address for door-to-door delivery*Door to door delivery costs Canada Post about $500 million per year, “which we supported and managed as long as we had the mail volumes to support it, but it’s no longer sustainable”
*35% ↑ in stamp price to 85 cents (book) / $1 (individual)
*Rebranding to match competitors: UPS, FedEx> Now: Letter delivery company that ships parcels> Future: Parcel company that carries letters