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Music Community 1
Group 2. ICT Assignment.
Professor Mr. Russi
1. Andrea Monson
2. Natalia Kurenkova
3. Liliana Cardenas
4...
INTRODUCTION
Our objective is to attract consumers to come back to music
stores and enjoy the music experience with other ...
Information
Music Network
Show your talent
Company to concerts
Reserve your
tickets
New friends and chill outs
Information from your clients
Bring clientes to your physical store
Revenues through
clients´network
Compulsion buying
Cus...
License to Application that offers:
- Music recognition functionality that recognizes music played (e.g. at a restaurant, ...
6
App
• Music Booths / Interactive Music Cafe/ Music Screens:
- The music booth allows customers of the retailer to access the i...
Musicopedia:
- Our music encyclopedia includes music history, lyrics, concert
information etc. that can be recorded on the...
Music Passport, a Loyalty Card:
- At the store, the retailer’s customers can record the information found in
Musicopedia a...
Data mining from user to record companies, concert organizer and music
retailers:
- Record companies and concert organizer...
Advertising:
- Offer advertising opportunities to record companies and concert
organizers through the community applicatio...
1 2 3 4 5 6 7 8 9
1
2
3
6
9
5
8
7
4
CANVAS 9 steps
12
Value Proposition:
Generate additional sales in music stores and
attract customers through:
• Creating a music community t...
CUSTOMER SEGMENTS:
Small to medium retail music stores in Italy.
1 2 3 4 5 6 7 8 9 14
CUSTOMER RELATIONSHIP:
Technical support
Sales representative that is available for any
questions or further requests
Trai...
CHANNELS:
Sales representatives and company website
Show room that replicates the music
experience
1 2 3 4 5 6 7 8 9 16
REVENUE STREAM
2014 2015 2016
UNIT
COST
2014 2015 2016
Total market for Italy = 300 Stores
Quantity Revenue amount
License...
COST INFORMATION
2014 2015 2016
UNIT
COST
2014 2015 2016
Quantity Cost amount
Application & Web site development 3 0 0 € 2...
Financials
2014 2015 2016
REVENUES € 486,000 € 495,000 € 710,000
TOTAL COSTS € 430,550 € 360,050 € 512,950
OPERATIONAL PRO...
KEY ACTIVITES:
Sales representatives
Marketing
Developing platform
Design booths & musicopedia
1 2 3 4 5 6 7 8 9 20
KEY RESOURCE:
Sales representatives
IT personnel
Support Staff
1 2 3 4 5 6 7 8 9 21
KEY PARTNERS:
Supplier of the booth equipment
Supplier for application development
Concert promoters
Recording companies
1...
1 2 3 4 5 6 7 8 9 23
In store music experience
24
NEW
ARRIVALS
MUSICOPEDIA VIDEO
BOOTH
25
Music Community
…………………A new digital experience.
26
Thank you. Group 2.
Subject: ICT, Professor Mr. Russi.
1. Andrea Monso...
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CANVAS MODEL_MBA_Group 2. ICT

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CANVAS MODEL_MBA_Group 2. ICT

  1. 1. Music Community 1 Group 2. ICT Assignment. Professor Mr. Russi 1. Andrea Monson 2. Natalia Kurenkova 3. Liliana Cardenas 4. Martina Pietrobon 5. Aumkar Navare
  2. 2. INTRODUCTION Our objective is to attract consumers to come back to music stores and enjoy the music experience with other music fans giving the small/medium retailers the opportunities to make revenues in several way through the help of the tools provided by our MUSIC COMMUNITY BUSINESS MODEL. http://goanimate.com/videos/0eQjCtRn1zgQ 2
  3. 3. Information Music Network Show your talent Company to concerts Reserve your tickets New friends and chill outs
  4. 4. Information from your clients Bring clientes to your physical store Revenues through clients´network Compulsion buying Customized service & Understanding needs Present 24h a day
  5. 5. License to Application that offers: - Music recognition functionality that recognizes music played (e.g. at a restaurant, bar etc.). In addition, the application provides information on the price and availability of the album at the store, new releases and concert dates of the artist, as well as the opportunity to reserve concert tickets and CD online and collect them in the store. - News about the music industry, concerts and artists for the retailer’s customers - Social Sharing: through the application the retailer’s customers have the opportunity to connect with other fans, share their opinions, information about their current location, CDs they bought, concerts they attend etc. What we offer : 5
  6. 6. 6 App
  7. 7. • Music Booths / Interactive Music Cafe/ Music Screens: - The music booth allows customers of the retailer to access the interactive music video booths and simulate a music concert where they can act as stars or make a music video, record their performance and store it on the application or personal web page. - At the interactive music café, music lovers can chill and socialize with others or enjoy their favorite music using our music players and headphones. The selection of music is provided by the store. - In-store music digital screens projecting music videos. The retailer’s customers can select the videos to be played through the application or at the music booths. • 7
  8. 8. Musicopedia: - Our music encyclopedia includes music history, lyrics, concert information etc. that can be recorded on the customers’ application or on their web page to be accessed anytime they want. 8
  9. 9. Music Passport, a Loyalty Card: - At the store, the retailer’s customers can record the information found in Musicopedia and all their booth activities via the application or on their music passport that they then can view through the application or on their personal webpage whenever they want. 9
  10. 10. Data mining from user to record companies, concert organizer and music retailers: - Record companies and concert organizers: data on music and concert preferences of users including demographic information. - Retailers: consumers’ musical preferences including demographic information 10
  11. 11. Advertising: - Offer advertising opportunities to record companies and concert organizers through the community application 11
  12. 12. 1 2 3 4 5 6 7 8 9 1 2 3 6 9 5 8 7 4 CANVAS 9 steps 12
  13. 13. Value Proposition: Generate additional sales in music stores and attract customers through: • Creating a music community that enhances customer loyalty. • Creating a unique combination of in store and digital music experience. 1 2 3 4 5 6 7 8 9 13
  14. 14. CUSTOMER SEGMENTS: Small to medium retail music stores in Italy. 1 2 3 4 5 6 7 8 9 14
  15. 15. CUSTOMER RELATIONSHIP: Technical support Sales representative that is available for any questions or further requests Training for store sales people 1 2 3 4 5 6 7 8 9 15
  16. 16. CHANNELS: Sales representatives and company website Show room that replicates the music experience 1 2 3 4 5 6 7 8 9 16
  17. 17. REVENUE STREAM 2014 2015 2016 UNIT COST 2014 2015 2016 Total market for Italy = 300 Stores Quantity Revenue amount License to Music Community service that offers: 60 75 100 € 3,600 € 216,000 € 270,000 € 360,000 Application Music Passport (loyalty card) Musicopedia Data mining Customers personal web page Booth installation and first time customization Music booths customization 60 15 25 € 3,000 € 180,000 € 45,000 € 75,000 Commission for music booth selling 60 15 25 € 1,000 € 60,000 € 15,000 € 25,000 Extra customization of booths 0 30 40 € 500 € 0 € 15,000 € 20,000 Advertising 10 50 60 € 500 € 5,000 € 25,000 € 30,000 Data mining and advertisings from user to record companies and concert organizer 5 25 40 € 5,000 € 25,000 € 125,000 € 200,000 1 2 3 4 5 6 7 8 9 17
  18. 18. COST INFORMATION 2014 2015 2016 UNIT COST 2014 2015 2016 Quantity Cost amount Application & Web site development 3 0 0 € 20,000.00 € 60,000.00 € 0.00 € 0.00 Office equipment 1 0.3 1 € 2,000.00 € 2,000.00 € 600.00 € 2,000.00 Car for sales representatives 1 0 0 € 10,000.00 € 10,000.00 € 0.00 € 0.00 SALARIES IT personnel (13 month payment / employee) 39 39 65 € 4,000.00 € 156,000.00 € 156,000.00 € 260,000.00 Sales representatives (13 month payment / employee + 10% commission) 39 39 52 € 2,000.00 € 78,000.00 € 78,000.00 € 104,000.00 Support staff (13 month payment / employee) 13 13 13 € 3,000.00 € 39,000.00 € 39,000.00 € 39,000.00 Commission to sale representatives 0.1 0.1 0.1 € 48,600.00 € 49,500.00 € 71,000.00 Apps store cost fee (Apple + Google+Microsoft) 3 3 3 € 150.00 € 450.00 € 450.00 € 450.00 Office rental and general expenses 12 12 12 € 3,000.00 € 36,000.00 € 36,000.00 € 36,000.00 Royalties (for music played in the show room) 1 1 1 € 500.00 € 500.00 € 500.00 € 500.00 1 2 3 4 5 6 7 8 9 18
  19. 19. Financials 2014 2015 2016 REVENUES € 486,000 € 495,000 € 710,000 TOTAL COSTS € 430,550 € 360,050 € 512,950 OPERATIONAL PROFIT € 55,450 € 134,950 € 197,050 OPERATING PROFIT MARGIN 11.41% 27.26% 27.75% € 0 € 200,000 € 400,000 € 600,000 € 800,000 2014 2015 2016 € 486,000 € 495,000 € 710,000 REVENUES 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 2014 2015 2016 11.41% 27.26% 27.75% OPERATING PROFIT MARGIN 1 2 3 4 5 6 7 8 9 19
  20. 20. KEY ACTIVITES: Sales representatives Marketing Developing platform Design booths & musicopedia 1 2 3 4 5 6 7 8 9 20
  21. 21. KEY RESOURCE: Sales representatives IT personnel Support Staff 1 2 3 4 5 6 7 8 9 21
  22. 22. KEY PARTNERS: Supplier of the booth equipment Supplier for application development Concert promoters Recording companies 1 2 3 4 5 6 7 8 9 22
  23. 23. 1 2 3 4 5 6 7 8 9 23
  24. 24. In store music experience 24 NEW ARRIVALS MUSICOPEDIA VIDEO BOOTH
  25. 25. 25
  26. 26. Music Community …………………A new digital experience. 26 Thank you. Group 2. Subject: ICT, Professor Mr. Russi. 1. Andrea Monson 2. Natalia Kurenkova 3. Liliana Cardenas 4. Martina Pietrobon 5. Aumkar Navare

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