I want to instil a number of notions into how you think about digital culture. The first is that digital technology is an activist device. It can be used to provoke and engage people’s attention. The second is that digital technology can be used to criticize the media, the arbitor of identity. Third, I want to claim that Olympic Games – and perhaps mega-events generally – are particularly interesting exemplars of such activism and this is because they involve participation from the widest range of media.
Let’s start with something simple, a text message. July 6 2005, a day before the decision to award the Games to London in 2012. A day of a terrorist attack in London, which would ultimately overshadow London’s victory. How does such an unexpected juxtapositioning of events affect the willingness of a nation to celebrate? What most adequately reflects the identity of the UK over that period? At the time, I was at the Live8 concert taking place at Edinburgh’s Murrayfield Stadium As it was also the day before the G8 summit at Gleneagles.
How should we read this text message? Is it a personal message? One-to-one? One-to-many? I suspect Jude’s message was one to many. This principle is similar to twitter
Speed up youth culture Raise global-local or cultural indusries China group slow
168 countries, with 28 million minutes of coverage – that's more than 53 years of airtime.
Can the IOC have its cake and eat it? Open Media vs Owned Media
A Mobile Olympics: Viral Cities, Mobile Media and Mega-Events
A MOBILE OLYMPICS Professor Andy Miah, PhD University of the West of Scotland www.andymiah.net Viral Cities, Mobile Media and Mega-Events (All photography by Andy Miah & Beatriz Garcia, unless otherwise indicated)
A MOBILE OLYMPICS DIGITAL CULTURE <ul><li>I want to propose a number of notions about digital culture. </li></ul><ul><li>digital technology is an activist device. It can be used to provoke and engage people’s attention. </li></ul><ul><li>digital technology can be used to criticize the media, a major arbiter of identity. </li></ul><ul><li>Olympic Games – and perhaps mega-events generally – are particularly interesting exemplars of such activism and this is because they involve participation from the widest range of media. </li></ul>
olympic cities The Olympic Games is more than the sport competitions It is a manifestation of political ideals It is a humanitarian movement It is a showcase for media technology It is an urban regeneration project It is a sociologically divisive intervention
olympic games powerful global brand; largest mega-event
Rio 2016.... the and me British Olympic Association.... International Olympic Academy.... Sydney 2000.... Lausanne 2001.... Salt Lake City 2002.,.. Athens 2004.... Torino 2006.... Beijing 2008.... Vancouver 2010.... London 2012.... Sochi 2014.... Web 2.0 organizing committee Web 1.0 Web 2.0 journalists Web 3.0 collective intelligence?
BEIJING 2008 Over 440 million mobile phone users by 2008
Digital youth culture Media ownership/power Creative industries Media law Cultural politics Global-local Advertising/ marketing journalism IPR
broadcast media Beijing 20008 ‘168 countries...28 million minutes...53 years of airtime’ (Luft 2008)
pervasive media The BBC lost track of the Beijing 2008 torch in SF. Citizens didn’t
PHOTO: ROY PANAGIOTOPOULOU ambush media ‘Reporters without Borders’ at Beijing 2008 lighting ceremony
citizen journalist Not accredited by IOC Pervasive reporting Broadcast quality Community focused Covering the streets
“ Forget CNN or any of the major American "news" networks. If you want to get the latest on the opposition protests in Iran, you should be reading blogs, watching YouTube or following Twitter updates from Tehran, minute-by-minute.” Ari Berman, 2009.06.15