1. THE POWER OF REVIEWS WITH WOMEN
Presented by two powerful women
Kate Frost & Subi Ghosh
2. HEY LADIES!
SUBI GHOSH
Executive Vice President
Dealer Authority
subi@dealerauthority.com
716.480.6135
@subi101
KATE FROST
President
Kate Frost Inc.
kate@katefrostinc.com
407.760.8072
@katefrost_inc
@katefrost_inc
@subi101
#womeninauto
3. OBJECTIVES
Why it’s important
How to influence female shoppers
Key digital areas to focus on
Going beyond the digital brand
@katefrost_inc
@subi101
#womeninauto
26. KATE FROST
President
Kate Frost Inc.
kate@katefrostinc.com
407.760.8072
@katefrost_inc
SUBI GHOSH
Executive Vice President
Dealer Authority
subi@dealerauthority.com
716.480.6135
@subi101
@katefrost_inc
@subi101
#womeninauto
STAY IN TOUCH
Editor's Notes
And many of you may have heard about some if not most of the things we’re going to talk about. We’re here to shed light on the need for dealerships to embrace the changes happening within the industry and figure out how to incorporate those changes into a strategy to stay ahead of the competition. Hopefully you walk away understanding these key objectives.
Women are the biggest influencers or decision makers when it comes to car shopping. A couple stats?
Why? Science. That’s why.
Your digital presence is becoming more and more important as technology changes and influences buying behavior
Your digital presence is becoming more and more important as technology changes and influences buying behavior
So now that we know the female shopper is important, what do we have to do to get in front of them? Believe it or not, kittens and shoes aren’t the way into our hearts when we’re talking about one of the most expensive purchases we’ll make in our lifetime.
How are you being portrayed online? X% of people are looking at your reviews before deciding to into your dealership. How are you showing up?
Who are you? Are you faceless people? How likeable are you as a team or as individuals?
So now that we know what we have to do to attract the female shopper… how do we take it to the masses?
Reputation Management is not just managing the good or bad reviews that come up, it is being able to get proactive and develop a reputation. Get video testimonials, delivery pictures, create and stories of the customers who have been through the doors of your dealership. Ask for reviews from your really happy customers.
Reputation Management is not just managing the good or bad reviews that come up, it is being able to get proactive and develop a reputation. Get video testimonials, delivery pictures, create and stories of the customers who have been through the doors of your dealership. Ask for reviews from your really happy customers.
Social Media is the best way to get in front of the masses and it is inexpensive! With Facebook ads being able to target in market shoppers and even your own database, you can easily rebrand yourself or push your message out to the community. You can develop a personality and a voice through posts and engaging with the community with things that are important to them.
Social Media is the best way to get in front of the masses and it is inexpensive! With Facebook ads being able to target in market shoppers and even your own database, you can easily rebrand yourself or push your message out to the community. You can develop a personality and a voice through posts and engaging with the community with things that are important to them.
Incorporating a female friendly digital brand is exceptionally important. Humanize the business. Let potential customers really get to know your team and the people behind the brick and mortar via your website. Don’t be just another website.
Incorporating a female friendly digital brand is exceptionally important. Humanize the business. Let potential customers really get to know your team and the people behind the brick and mortar via your website. Don’t be just another website.
So now that we know what we have to do to attract the female shopper… how do we take it to the masses?
So now that we know what we have to do to attract the female shopper… how do we take it to the masses?
So now that we know what we have to do to attract the female shopper… how do we take it to the masses?
So now that we know what we have to do to attract the female shopper… how do we take it to the masses?
