This document outlines a comprehensive celebration program and public responsibility plan for a company's 23rd anniversary. It includes proposals for establishing a logo, printing materials, exhibitions, competitions, and lectures on topics like road safety and the environment. A schedule, budget, and risk analysis are provided. It also discusses crisis management and communication strategies, including establishing a team, defining crises, addressing failures, apologizing, and using media and social platforms to engage in transparent conversations with customers. The goal is to build and maintain a strong brand image through actions that demonstrate care for customers, society, and the environment.

1. PUBLIC RESPONSIBILITY
www.mybusinessmavepr.weebly.com
andreas andreou
PUBLIC RESPONSIBILITY | AMMOXOSTOY 47,NICOSIA
PR PROGRAM
COMPANIES COMPREHENSIVE CELEBRATION PROGRAM

2. PUBLIC RESPONSIBILITY
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CONTENT:
 Prologue
 Program actions
 Schedule actions
 Budget
 Aspirations action report
 Customers Satisfaction
 Crisis communication and management
Prologue: Concerning the celebration of ….
years since the establishment of the group.
Particular attention will pay to have the
celebrations as much as original character, to
be alive, and be diffused throughout the
whole year.
Program celebration actions:
 Badge/logo: Establishment badge/logo for the
celebrating of 23 years of the company
establishment.

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 Printing books/envelops/brochures for the
celebrating.
 Participation/organizing exhibition in our
headquarters.
 Participation/organizing art competition
entitled: Paint or draw our perfect
cars/products.
 Sponsored exhibition, money will be placed in
an institution for people with disabilities.
 Organize series of lectures entitled: For safe
roads, a family all together.
Action report aspirations
 Budge: Strong celebration image to a wide
audience (Detection is).
 Versions: valid/responsible/severe/impressive
presentation celebration.
 Exhibitions: Presentation celebration to wider
audiences. Interesting for the public and
persons with disabilities. Competitions: Image
passing on/through social media.
 Lectures: The agency interested in culture, the
society in which exists, operates and

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developed. Also cares for persons with
disabilities due to traffic accident.
Action Plan:
Badge/logo establishment, printing
books/brochures/envelops.
Organizing and/or sponsored exhibition.
Date 27 May 2016, time: 11:30.
ACTION DATE RESPONSIBLE REMARKS EXTRA
PLACE 15/4
EQUIPMENT 15/4
PRINT 15/4
CATERING 15/4
PHOTO/VIDEO 15/4
WORKERS 15/4
GIFTS 15/4
PROMO/MEDIA 15/4
COORDINATOR 27/5
SUPPORT 27/5
Final test 27 May 2016 08:00.
Checks: parking, reception, lighting, equipment,
clean, w.c., evacuation plan, medical assist.

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Budget:
ACTIONS COST REMARKS
PLACE
EQUIPMENT
PRINTINGS
CATERING
PHOTO/VIDEO
WORKERS
GIFTS
SECRETARIAT
COMPENSATION
TOTAL
UNFORESSEN COSTS
(10%)
OVERALL COST
Headquarters car exhibition-3 September 2016
Time: 18:00.
As the above actions. Planning and budget.

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LECTURES: Probably the most important action.
Such actions show our interest to the society
(persons with disabilities due car accidents) and
parallel maintain and boost our strong image
among different audiences.
We need just a place, equipment, invitations and
coffee/drinks for our quests.NO COST.
This action it will be in four different places for ten
times in capital Nicosia. Consider for the other
towns.
Another action is to make lectures for the
environment especially if our cars/products is
friendly to the environment.
Customers Satisfaction
Customers lifetime value. One of the most
important part of a successful business is the
satisfied customers, and the other is the satisfied
employees.

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The first part relates to our external image and
the second part of our own internal image.
In my personal research a large number of
directors believe that the relationship/connection
between customers and business, until the
beginning of the new decade may change or
interrupt/break RADICALLY.
For a long lasting customer relationship, it is vital
for marketing department to contribute to the
profitably of the business, and it has to be able to
measure and demonstrate its contribution to
profits, despite the common misconception that
marketing is a cost center.
Customers are becoming MORE DEMANDING and
COMPETITION IS BECOMING MORE INTENSE.
My opinion: Focus on the best customers already
exists, optimize the profit that can be made from
them, increase their customer period, ways for
new customers.
Customers Satisfaction:
 Analyze customer
interactions=tickets/tags/online answers
published.

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 Video channel that enhances relationship.
Building and reward customers with quicker
resolutions.
 Route customers quicker, check customer
satisfaction scores for each communication
channel to ensure that customers are getting
the best/check for lacks and what they are.
 IDEAS: When someone bought a car consider
the following: a. A thank you message,
preliminary information concerning general
guidelines, information about customer
service center, first service. b. When someone
bought/want to buy a car route the customer
into the service department, there an
experience employee for five minutes can
share information to the customer.
Customer Experience
 Impress early on. (waiting time/charges).
 Invitations to Engage. As the above example:
when someone buy a car a message such this:

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a. we hope you are enjoying your drive.
Should you need assistance? please feel free
to contact us….
b. Hi Pavlina-Kristina, we hope you enjoy the
car. If you need assistance during your trip,
feel free to contact us.
c. Hi Pavlina-Kristina happy birthday for this
special day or we remind you that the next
Friday is your car service day 23 March 20,
2016, time:11.00.
 Collecting feedback from customers after
sales, after service completion.
 ALL INTERACTIONS THAT A CUSTOMER HAS
WITH A BUSINESS ACROSS ALL CHANNELS.
Customer Service
 Solving customer problem at a time.
 Excelling customer service.
 Provide consistently good products/services.
 Provide rewards.
 THAT IS THE REASON WHY WE OFFER OUR
SPACE FOR FREE TO OUR SPONSORS.

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IDEA
ESTABLISH THE PREMIUM CUSTOMER SERVICE
 A reward program for your most profitable
customers.
 24/7 service or app, information center, chat.
 Buying your car/product via mobile.
 Personal offers birthday, name day, discount
days.
 I will consider for more ideas as soon as
possible, like the examples of customer
service.
BRAND PREMIUM PROGRAM
A program to build, maintain, boost our brand
image. Actions:
 Child/passengers safety.
 Show interest on environment/ on disabled
person due car accident.

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 Effects of alcohol while driving. Safe driving.
 Environment issues/awareness.
 Solar systems/products.
 Uninterruptable Power Supply.
 Fire Fighting Equipment.
 Sure rewards are attainable.
 Benefits.
 Strategy.
 Economics.
 Measures.
 Data base to retains customers for longer.
What costs the dealer little may be of tremendous
value to the customer. Our aim is to provide such
practices to the company because is a critical
feature for RENEWING CUSTOMERS VISITS.
I will provide much more ideas in a few days for
brand customer service.

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B2B lead generation on Linkedin
 Become more active in groups.
 Establish and generate traffic on your
group.
 Keep active.
 Engage with audiences, build
relationships.
 Expand your connections.
 Collaboration with colleagues, experts.
 Discussions with.
 Offers.
Consider the other channels. Most of the times
business stop to update or inform their social
media channels. Inform and update all your social
media channels with products/services/offers.

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SWOT ANALYSIS
Strength:
Expert skills in producing (luxury cars).
Strong brand/well performing.
Global presence.
High safety standards.
Target: Growing brand/Customer care.
Opportunities:
Growing population.
Better (car) technology demanded.
Weakness:
Fall in living standards.
Fall in income level.
Cost and labor/service/spare parts.
Financial instability.
Threats:
Cheap second hand products-spare
parts/services.
Competition.
Unexpected problems.

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OTHER FACTORS ARE:
Some other factors (swot analysis) related are:
Strong revenues/profits, Training to dealers,
Recalls, Losses/low sales, High fuel/electricity
prices, Emission standards, Bad payments,
Debt/cash flow, Government
programs/lows/impact from emergency
economies, Supply chain, Inflation, Exchange rates.
PRE CRISIS: Scanning/assessing situations/historic
Design/monitoring.
CRISIS: Detecting/procedures/recover.
POST CRISIS: Following up/Actions taken/relief
procedures/Review.
LERNING FROM CRISES.

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Risk Analysis: Drivers outside environment.
 Financial/banking
Interest rates/credit/foreign
exchange/liquidity/financial market
 Strategic risks
Competitors/customers-industrial changes or
demands/mergers/acquisitions.
 Operational risks
Culture/regulations/director boards.
 Accident risks
Contracts/natural
events/environment/suppliers.
Internal environment.
 Financials
Bookkeeping/financial measures/inform
systems.
 Strategic
Research/growth.
 Operational
Recruitment/suppliers chain.
 Accident
Workers/property/products/services.

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‘NEVER
UNDERESTIMATE
THE
IMPORTANCE
OF AN
EMERGENCY
ACTION
PLAN’

17. PUBLIC RESPONSIBILITY
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CRISIS MANAGEMENT
Crisis management is the process an agency deals
with a major problem that serve as a threat to
agency and/or its stake holders. Is vital for any
agency/organization. Crisis is a threat on our
reputation and to the expansion of marketing
strategies in future.
The strategy of corporate crisis management
hasn’t necessarily changed, but in Google, twitter,
face book, social media era the execution has.
Key thing in crisis management is AVOIDING BAD
NEWS FOR EXTEND PERIOD.
Studies shows that the most of the times
automakers/industries IGNORE CUSTOMERS
COMPLAINTS IN ORDER TO INCREASE ITS
PRODUCTION VOLUMES. Also many times
ISSUES/PROBLEMS REMAIN UNNOTICED FOR SO
LONG.

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First acknowledge that it can strike, no matter
how vigilant you are. The worst thing is to say
they will never happen to us or when occurs
blame others.
If we are transparent consumers can accept
easier that we are not perfect. What they will
not accept/forget is that we say lies.
(situations which the company has legal and
ethical obligations).
STEPS:
 Establish a crisis management team.
 Defining crisis.
 Ease the cause.
 Own addressing failures.
APOLOGIES
MEET THE MEMBERS OF FAMILIES (HIGH
RISK ACTION)
COMPENSATIONS
ACTIONS TO ADDRESS THE SITUATION

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CASE: UNKNOWN
1.CAUSES UNKNOWN
2.MOST OF THE TIMES
MALFUCTIONING REASON
3.INSTANT ASSESSMENT TO STOP
FURTHER BREAK DOWN
UNKNOWN CAUSES is difficult to undo the
situation:
Creates uncertainty
Is seen as a threat to important goals
Unexpected
Corporate crisis:
Is the hazards that involve people and
economies (wide damages to human life
and to the social environment).

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CRISIS COMMUNICATIONS:
Lack of During crisis lead to:
Operational reply break down
Partners do not get lucid
Picture of what is occurring
Crisis communications is a vital part of crisis
management.
ACTIONS:
1.PR campaign
2.Promote safety/reliability/your good history
3.TV/Print media for apologies
4.Explanations
5.Press releases
Apology letters to customers informing them
about the recall, portrays customer concerns
about their protection and future alternatives for
our cars/products/services. HERE YOU NEED THE
SUPPORT OF YOUR FOLLOWERS SO START FROM
NOW TO BUILD YOUR SUPPORTERS.

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More:
Always alert and heart early.
Twitter hashtags.
Updates.
Replies to Questions.
Messages to reach wider audiences.
Able to perform daily issues.
Bring attention to company media
coverage.
COMMUNICATE WITH TRANPARENCY with
consumers. Consistent messages, one voice,
deal with cultural and different languages.
Messages and efforts synchronized across
different platforms. Join conversation,
engage customers. Immediate respond.
Start a face book recall page where experts
could post about solutions. Inform/answer
questions.

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CONCLUSIONS: Every business organization
needs an effective program to support the
actions as it is very important for the
growth of every business.
With respect,
Andreas Andreou.
Public Responsibility
99423240
andreasenosis@hotmail.com