4. Problems/ Opportunities
What searing pain does Balance Fitness cure?
• Weight issues
• Health problems
• Mental Emotional and physical Health
• Low confidence- Low self esteem
What opportunities does Balance fitness tap?
• Targeting busy working mothers/ women ages 25-35
• Stay at home moms that are trying to find balance
• Individuals that are suffering with mental, emotional
and physical health
5. Unfair Advantages
• Balance fitness Taps into the lives of others on
a personal level and allows it to reach
individuals on platforms that other business
cannot
• Balance fitness not only emphasize on the
body but also on the mind and spirit
• Balance fitness not only goes off the books
but also intuition
6. Sales And Marketing
• Social media, word of mouth
• I have done some free consultations waiting
on clients
• Business cards
7. Competition
Competitor 1- We can, it cant it can, we cant
Eric Yamamashita Nutritional counseling Plyometric
Personal trainer mind an spirit coaching stability ball trainer
Competitor 2 Nutrition counseling Pilates/ yoga instruc.
Jayme Newhouse Meal plans
Pilate’s instructor coaching one on one
Competitor 3 Nutrition counseling Dance health instruc.
Jenni Matheson Meal plans
fitness/dance coach
8. Business Model
1.Key Partners 2. Key Activities 3. Value Proposition
Personal trainers professional trainers high quality service high quality results
Health coaches exercise equipment personal relationships with customers
4. Customer Relationships 5. Customer Segment
Customers needs are fulfilled 25-35 busy working moms
Satisfied and pleased customers 25-35 stay at home moms
6. Key Resources 7. Channels
Financial, intellectual physical social media, word of mouth
resources referrals