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Balance Fitness 
Andrea Lily Lopez 
Health and Wellness Life Coach/ Owner 
alopez45@go.byuh.edu 
919-455-7663
“Make all your wrongs right”
Problems/ Opportunities 
What searing pain does Balance Fitness cure? 
• Weight issues 
• Health problems 
• Mental Emotional and physical Health 
• Low confidence- Low self esteem 
What opportunities does Balance fitness tap? 
• Targeting busy working mothers/ women ages 25-35 
• Stay at home moms that are trying to find balance 
• Individuals that are suffering with mental, emotional 
and physical health
Unfair Advantages 
• Balance fitness Taps into the lives of others on 
a personal level and allows it to reach 
individuals on platforms that other business 
cannot 
• Balance fitness not only emphasize on the 
body but also on the mind and spirit 
• Balance fitness not only goes off the books 
but also intuition
Sales And Marketing 
• Social media, word of mouth 
• I have done some free consultations waiting 
on clients 
• Business cards
Competition 
Competitor 1- We can, it cant it can, we cant 
Eric Yamamashita Nutritional counseling Plyometric 
Personal trainer mind an spirit coaching stability ball trainer 
Competitor 2 Nutrition counseling Pilates/ yoga instruc. 
Jayme Newhouse Meal plans 
Pilate’s instructor coaching one on one 
Competitor 3 Nutrition counseling Dance health instruc. 
Jenni Matheson Meal plans 
fitness/dance coach
Business Model 
1.Key Partners 2. Key Activities 3. Value Proposition 
Personal trainers professional trainers high quality service high quality results 
Health coaches exercise equipment personal relationships with customers 
4. Customer Relationships 5. Customer Segment 
Customers needs are fulfilled 25-35 busy working moms 
Satisfied and pleased customers 25-35 stay at home moms 
6. Key Resources 7. Channels 
Financial, intellectual physical social media, word of mouth 
resources referrals
Forecast 
Year1 Year2 Year3 
#customers 10 20 60 
#Employees 1 4 8 
Sales $45,000 $70,000 150,000 
Expenses $14,000 20,000 $30,000 
Profits $31,000 $50,000 $120,000
Team 
Andrea Lopez – Health coach/ personal trainer
Goals 
• Fitness studio/ gym 
• Future health coaches/ trainers 
• Workshops and trainings 
• Small business into a growing company 
• Cooking classes

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Balance Fitness

  • 1.
  • 2. Balance Fitness Andrea Lily Lopez Health and Wellness Life Coach/ Owner alopez45@go.byuh.edu 919-455-7663
  • 3. “Make all your wrongs right”
  • 4. Problems/ Opportunities What searing pain does Balance Fitness cure? • Weight issues • Health problems • Mental Emotional and physical Health • Low confidence- Low self esteem What opportunities does Balance fitness tap? • Targeting busy working mothers/ women ages 25-35 • Stay at home moms that are trying to find balance • Individuals that are suffering with mental, emotional and physical health
  • 5. Unfair Advantages • Balance fitness Taps into the lives of others on a personal level and allows it to reach individuals on platforms that other business cannot • Balance fitness not only emphasize on the body but also on the mind and spirit • Balance fitness not only goes off the books but also intuition
  • 6. Sales And Marketing • Social media, word of mouth • I have done some free consultations waiting on clients • Business cards
  • 7. Competition Competitor 1- We can, it cant it can, we cant Eric Yamamashita Nutritional counseling Plyometric Personal trainer mind an spirit coaching stability ball trainer Competitor 2 Nutrition counseling Pilates/ yoga instruc. Jayme Newhouse Meal plans Pilate’s instructor coaching one on one Competitor 3 Nutrition counseling Dance health instruc. Jenni Matheson Meal plans fitness/dance coach
  • 8. Business Model 1.Key Partners 2. Key Activities 3. Value Proposition Personal trainers professional trainers high quality service high quality results Health coaches exercise equipment personal relationships with customers 4. Customer Relationships 5. Customer Segment Customers needs are fulfilled 25-35 busy working moms Satisfied and pleased customers 25-35 stay at home moms 6. Key Resources 7. Channels Financial, intellectual physical social media, word of mouth resources referrals
  • 9. Forecast Year1 Year2 Year3 #customers 10 20 60 #Employees 1 4 8 Sales $45,000 $70,000 150,000 Expenses $14,000 20,000 $30,000 Profits $31,000 $50,000 $120,000
  • 10. Team Andrea Lopez – Health coach/ personal trainer
  • 11. Goals • Fitness studio/ gym • Future health coaches/ trainers • Workshops and trainings • Small business into a growing company • Cooking classes