This is the presentation I gave on Webbdagarna 2012, http://webbdagarna.se/ So briefly: Its on convergent services and collaborations as means to make a service meaningful on more then the usual touchpoints. To cater all touchpoint of a service through the daily cycle of our users to make sure that the service is meaningful on more than one occasion. Allowing multiple user motives and will make more people love your service. Enjoy!