Developer Experience (DX) as a Fitness Function for Platform Teams
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Co-delivered with Fendy Liauw on Wednesday May 9. See https://www.eventbrite.com.au/e/developer-experience-as-a-fitness-function-for-platform-teams-tickets-44697308854?aff=TWNetwork for details
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Developer Experience (DX) as a Fitness Function for Platform Teams
- 1. DXDeveloper Experience A Fitness function for platform teams
- 6. DX as a Fitness Function
- 7. What is UX DX? User Developer Experience WHATISDX?
- 8. “...person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service” https://www.usertesting.com/blog/2015/08/13/what-is-user-experience/ WHATISDX?
- 10. Using DX as a Fitness Function
- 11. Using DX as a Fitness Function (from Evolutionary Architecture)
- 12. “...provides an objective integrity assessment of some architectural characteristics” https://www.thoughtworks.com/radar/techniques/architectural-fitness-function FITNESSFUNCTIONS
- 14. D TIME
- 16. Using DX as a Fitness Function (from Evolutionary Architecture) for internal platform teams
- 17. “A digital platform is a foundation of self-service APIs, tools, services, knowledge and support which are arranged as a compelling internal product.” https://martinfowler.com/articles/talk-about-platforms.html PLATFORMTEAMS
- 18. PLATFORMTEAMS Internal Platforms External Platforms Examples [Stuff you’re doing now?] GitHub, Stripe, Twilio, AWS, Heroku, etc Link to revenue Indirect Direct Developer choice Low High Developer empathy High Medium Fit for purpose High Medium Developer variance Low High Key activity ??? Conversion
- 19. What is good DX? Is it just “easy to use”? GOODDX
- 20. What is good software? Is it just “functional”? GOODDX
- 21. GOODDX
- 22. GOODDX Pleasurable Usable Reliable Functional Adapted from Making Happy Users: The Science Behind Great User Experiences https://www.slideshare.net/hilittle/code-fest-keynote-hilary-little UX DX Hierarchy of needs
- 24. WHYBOTHER?
- 25. “If you build it, [they] will come” WHYBOTHER?
- 26. WHYBOTHER?
- 28. PLATFORM TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM
- 29. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PLATFORM TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM
- 30. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PLATFORM TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM
- 31. PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PLATFORM TEAM SERVICE TEAM SERVICE TEAM SERVICE TEAM PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT SERVICE TEAM SERVICE TEAM SERVICE TEAM
- 32. Why bother? - Happy developers (users) - Good business (ROI) - Scale platform offerings - Scale platform users - Lasting solution Why bother?
- 34. MEASURING Platform API Client libraries ● Requests (prod) ● 2xx responses (prod) ● 4xx responses (non-prod) ● 5xx responses (prod) ● Latency ● API versus client library usage ● Client library downloads Test stubs/mocks
- 35. MEASURING Platform Cookbooks Tutorials Examples Quick Start Guide Source repository ● Issues created ● Pull requests ● Repo stars ● Repo forks FAQ ● Requests ● Paths through content ● User comments ● Independent documentation?
- 36. MEASURING Platform Support Process ● Debugging requests ● Release cadence Update Strategy Deployment pipeline
- 37. MEASURING Platform Community Evangelists ● Inbound requests ● +ve NPS surveys
- 38. Find ... Is there a platform? Learn ... What does it provide? Build ... How do I use it? Run ... How to I operate it? Lifecycle Stages of Digital Platform DX MEASURING Grow ... How do I increase consumers?
- 39. DX Measurement Ecosystem MEASURING Docs Service Team Repo API Client Library Platform Product Service Team Non-Prod Know/BuildFind API Client Library Platform Product Prod Build/Run Service Team Operations
- 40. API/Library Docs Operations Community Find ✔✔✔ ✔ Know ✔ ✔✔✔ ✔ ✔ Build ✔✔✔ ✔ Run ✔✔✔ ✔✔ Grow ✔✔ ✔✔ ✔✔ MEASURING Changing DX Focus Across Lifecycle
- 41. DX Measurement Ecosystem MEASURING Access logs API App logs App logs Ops metrics DX dashboard DX metric aggregation
- 45. One measure to rule them all... MEASURING Docs Service Team Repo API Client Library Platform Product Service Team Non-Prod API Client Library Platform Product Prod Service Team Operations TIME
- 47. Stage Key metric Find N/A Know Persistent user sessions Build # 4xx responses (non prod) Run Time between first API use in non-prod to first API use in prod Grow Number of consumers over time
- 48. Good DX, how? Good DX, how?
- 49. Design processes Adapted from Know your users by Iga Moscichowska (MobiConf 2017) https://www.slideshare.net/witflow/know-your-users-iga-moscichowska-at-mobiconf-20176 BUILD MEASURE LEARN GUESS VALIDATE
- 50. Pro tip: You are not your user Taken from http://matthumphreys.ca/you-are-not-your-user/
- 52. Pro tip: Address pain, solve problems Taken from https://ralfvanlieshout.com/2015/05/25/6-in-de-achteruitkijkspiegel-zijn-we-allemaal-saai-en-voorspelbaar/
- 53. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 54. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 55. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 56. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 57. Pro tip: Have product managers Taken from https://agileforest.com/2018/02/24/product-ownership-game-of-thrones-style/
- 58. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 59. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 60. PLATFORMTEAMS Applying product management to internal platforms “We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.”
- 61. DXConclusion
- 62. DX metrics = fitness function. conclusion
- 63. Everything is a guess. Validate. conclusion
- 64. You are not your users. conclusion
- 65. Developers are Users, DX is UX, Good DX is Good UX. Good DX is Good Business. conclusion
- 66. DXThanks