Top Eleven: Acthiving Global Success Via Emerging Markets -- Nikola Cavic, Head of Business Development, Nordeus (White Nights: Mobile Games Conference http://www.wnconf.com/

2. Market trends

4. Our game: Top Eleven – Be a Football Manager
• #1 online football game in the world!
• 5-star rating on Google Play Store & App Store
• Launched in May 2010
• FREE TO PLAY
• Global reach - played in 180+ countries worldwide
• Localized in 38 languages
• Available on multiple platforms (iOS, Android, PC)
• Top Grossing Game !

5. Top Eleven – Game screenshots

6. Top Eleven – Growing number of users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Daily Active Users
• Over 4.5 million users
play the game every day!
• Over 11 million monthly
active users
• Over 40 million player
registrations since 2010

7. Top Eleven – User Engagement
Highly active and engaged players
31% log in every day!
“Stickiness factor” one of the highest
in the industry
Average play session is 10 minutes
Over 3 million hard core fans!

8. Top Eleven – Player Demographics
57%25%
8%
5%
5%
Location
Europe
Asia
South America
Africa
N. America
93%
7%
Gender
Male
Female
31.20%
38.50%
22%
5.70% 2.60%
Age
13-18
19-25
26-35
36-45
46+

9. Top Eleven – Top 10 markets
Turkey Indonesia Thailand Germany
Italy SpainBrazil UKArgentina
France

10. Top Eleven – Acquisition Channels
• Referrals

11. Top Eleven – Acquisition Channels
• Referrals
• Advertising
Turkey Thailand UAE Brazil Israel Germany UK US
Acquisition cost per user

12. Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers

13. Top Eleven – Acquisition Channels
• Referrals
• Advertising
• App Centers
• Social Media
• Official Top Eleven Facebook Page
• More than 8.5 million fans – one of the most popular
Facebook pages in gaming in the World!
• Record post – 4 million reach
• Official Top Eleven Twitter
• More than 200 thousand followers

14. Top Eleven: User Acquisition Cost
Turkey Thailand Brazil UEA Israel Germany UK US

15. Monetization
Turkey Thailand Israel UAE Brazil Germany UK US

16. Monetization
Turkey Thailand Israel UAE Brazil Germany UK US

17. Monetization: Offerwall

18. Monetization: Brand & Product Placement

19. Top Eleven - Monetization

20. About Nordeus – We are a global gaming company
San Francisco
office
Skoplje office
Dublin office
Some of the awards obtained:
• Red Herring’s “Top 100 most
innovative tech companies in Europe”
• “The best gaming company start-up”
at Europas Awards
• “25 hottest tech companies in Europe”
• “25 fastest-growing internet
companies in Europe” at Noah London
HQ – Belgrade
• 4 Offices
• 100+ Employees
• Passionate about games!

21. WE ARE HIRING !! 

22. Contact info
Nikola Cavic
Head of Business Development
email: nikolac@nordeus.com