BUSINESS QUIZ: Answers to BIZ QUIZZARD 593

1. 8/16/2015 Gmail - answers for Biz Quizzard 593
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anand kumar <anandkr.cvrce@gmail.com>
answers for Biz Quizzard 593
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Rajeev Kondapalli <rajeevkondapalli@gmail.com> Sun, Aug 16, 2015 at 2:17 PM
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1. Hidesign has launched a new collection of bags and wallets inspired by which Sicilian town, known for its
majestic red wines and scenic architecture?
# Marsala
Hidesign’s vegetable tanned leathers, with their depth of tone, make this versatile colour ideal for both day and
night. Priced at Rs 2,295- plus, the collection will be available at Hidesign stores across India. The new collection
will also be available on online stores.
2. Which company has acquired Goa-based beer brand Kings Beer from Impala Distillery and Brewery for Rs 90
crore?
# Viiking Ventures
The 22-year old brand will be owned by the company while its production will still be done by Impala. Post the
acquisition, the brand has also been launched in Mumbai. Founded in 2012, Viiking Ventures , part of actor-
producer Sachiin Joshi's JMJ Group, has presence in sectors like FMCG, hospitality, entertainment, realty,
infrastructure, paper products and philanthropic activities. Last year, the group launched Wyndham Hotel Group-
owned Planet Hollywood hotel in India, the second in the world after Planet Hollywood in Las Vegas.
3. Which business group has hired Jaspreet Bindra, an angel investor and former CEO of Askme[dot]com, to
lead its digital and ecommerce strategy?
# Mahindra Group
Bindra, who joined mid-July, has been appointed group senior vice-president for digital innovation and ecommerce
and is expected to drive automation and implement digital technologies across the group.
4. Which company has bought financial products company YTS Solutions?
# Bharti Airtel
The startup's cofounder and MD Manish Khera has been named as chief executive officer of Airtel Money. The
acquisition, the first such by an Indian telco in the mobile commerce segment, will help in expanding the portfolio
of Airtel Money, a mobile wallet, even as the telco awaits the Reserve Bank of India's decision on its application
for a payments bank licence.
5. Which entity has opened a demat account (1601010000384828) with the Stock Holding Corporation of India,
marking a first in the country?
# Tirumala Tirupati Devasthanams (TTD)
Balaji, the world's richest god at Tirupati, has now opened a demat account to enable devotees to donate shares
and securities, after finding it a tedious task to get physical share certificates dropped in Hundi transferred on his
name. TTD is the first shrine management in the country till date to open a demat account.

2. 8/16/2015 Gmail - answers for Biz Quizzard 593
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6. Roland S Folger will take over as the new managing director and chief executive of the India operations of
which automobile MNC from October 1?
# Mercedes-Benz
Folger, who is currently the president and chief executive of Mercedes-Benz Malaysia will replace Eberhard Kern,
who will assume a new managerial role in the European market.
7. Which company last week launched its biosimilar Rituximab under the brand name Maball in Indian market?
# Hetero Healthcare
Hetero’s Rituximab is a biosimilar version of Roche’s Rituximab. Rituximab is a monoclonal antibody used alone
or with other drugs to treat non-Hodgkin's lymphoma and chronic lymphocytic leukaemia. It is also used for the
treatment of other indications such as rheumatoid arthritis. The launch of the drug will provide access to patients
in India suffering with Non-Hodgkin Lymphoma (NHL) and Chronic Lymphocytic Leukaemia (CLL).
8. Which city bagged has been ranked the best value destination among nine key Indian cities for a city break,
according to a survey by TripAdvisor, a travel portal?
# Chandigarh
Mumbai has been ranked the most expensive among for the third consecutive year, while Chandigarh bagged the
best value destination for a city break in a survey. “TripIndex Cities” an annual survey by TripAdvisor, a travel
portal, compared the cost of a three-night break during the summer travel months of June to August. The survey
conducted in Delhi, Mumbai, Bangalore, Chennai, Pune, Hyderabad, Jaipur, Kolkata and Chandigarh took into
account typical costs for two people. These include a four-star hotel for three nights, lunch each day, a taxi to
and from dinner each day, plus the cost of dinner itself. In Mumbai a 3 day weekend getaway amounts to a total
Rs 39,956. On the other hand, Chandigarh emerged as the most budget friendly city with a total TripIndex cost of
Rs 21,849 for the same trip for two.
9. Which hair oil brand has launched its latest campaign with the positioning ‘Ek mazboot rishta’?
# Dabur Amla Hair Oil
Created and conceptualised by Ogilvy & Mather, the latest campaign consciously moves away from the
functional benefits of hair oil to an emotional space.
10. Which MNC’s hospitality arm will soon launch the Japanese national beverages Shochu as well as rice wine
Sake in India?
# Toyota Motor Corporation
It will be launched through a partnership between The Chancery Group of Hotels, Toyota Enterprises and
Okanaga Co Ltd. Shochu is a distilled beverage and contains about 25 per cent of alcohol content, while Sake
made from fermenting rice contains up to 20 per cent of alcohol. There is a huge Japanese population in
Bengaluru, which is the first city where the two beverages will be introduced initially.
11. Which online marketplace has launched a campaign titled ‘Rainovation’ inviting online shoppers to get
drenched in deals?
# AskmeBazaar
The campaign has been designed and conceptualised by JWT and seeks to rejuvenate the shopping experience
of customers this monsoon.

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12. Which MNC last week launched the sports brand Abarth in India with the debut of the 595 Competizione
hatchback?
# Fiat
The launch takes the Italian carmaker into a select league of premium compact-car suppliers in the country. The
Competizione is a 3door hatchback powered by a 1.4litre petrol engine producing 160 PS of power. It can
accelerate to 100 km per hour from standstill in 7.6 seconds and has a top seed of 210 kmph. The Competizione
is priced at Rs 29.85 lakh before local taxes and ` insurance in Delhi and will compete with the likes of BMW
MINI and the next-generation Volkswagen Beetle, which is expected to be introduced in India next year.
13. Honda last week unveiled a 160 cc motorcycle in India. What has it been branded as?
# CB Honda Hornet 160 cc
The company also launched CBR 150 R, CBR 250 R, CBR 650 (Rs 7.69 lakh) and Livo 110 cc (Rs `57,090 ex
showroom New Delhi) across eight cities at a special event called `Honda Revfest'. The 8-city launch was the
biggest in the company's history anywhere in world.
14. Parkway Hospital, owned by Malaysia's biggest healthcare group IHH, has acquired 74% stake in which
Hyderabad-based hospital chain for an equity value of Rs 1,800 crore?
# Global Hospitals
The global healthcare chain has bought the stakes of private equity investor Everstone Capital, Anand Rathi
Capital Advisor and some individual investors in the unlisted chain specialising in liver transplants. The rest 26%
stake will continue to be owned by Global Hospitals’ founder Dr K Ravindranath Global Hospitals is one of the
largest healthcare providers in India with more than 2,000 beds in cities such as Mumbai, Bengaluru, Chennai
and Hyderabad.
15. Which facility management services provider has acquired UK's Office and General (O&G) Group for Rs 65
crore?
# Tenon Group
Founded in 1995, Tenon has grown from being a security services provider to a full-fledged facility management
services provider. O&G deals with commercial and office facility management encompassing soft and hard
services in the UK.
16. Which Paris-headquartered consumer electronic brand last week announced its re-entry into the Indian
market after a decade?
# Thomson
The Technicolor Group company announced the launch of its products as well as setting up of a manufacturing
facility with its partner Resolute Electronics India in Telangana. Resolute has signed an exclusive agreement with
Technicolor that will enable the company to use the Thomson brand for the LED TV range and other large home
appliances.
17. Which MNC has launched ‘Bade Sapno ki Sahi Shuruat’ campaign to encourage people to achieve their
dreams by making the right start with a balanced breakfast?
# Kellogg’s
Conceptualised by JWT, the campaign features brand ambassador Saina Nehwal.
18. Shoppers Stop and Bennett, Coleman & Co Ltd (BCCL), one of India's leading multimedia groups, have tied

4. 8/16/2015 Gmail - answers for Biz Quizzard 593
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up to extend which BCCL brand into the consumer products space?
# Femina
As part of this unique `co-create and co-own' partnership, BCCL will licence `Femina FLAUNT' to Shoppers Stop
to design, develop and retail the brand exclusively across its stores in the core fashion categories of apparel,
footwear, accessories and bags. FLAUNT is the retail identity developed by BCCL for Femina.
19. HR services company Ma Foi founders and husband-wife team, K. Pandia Rajan and Latha Rajan last week
launched a new analytics driven company. What has it been branded as?
# CIEL HR Services
CIEL, headquartered in Bengaluru, will have twin registrations - CIEL HR Services Pvt. Ltd., and CIEL IT Solutions
Pvt., Ltd. CIEL, which is French for ‘sky’, will be based on the core values of Ma Foi but will have a different
technology platform and business model. The Rajans have a license to use the ‘Ma Foi’ brand name as long as
the name is not applied to businesses that compete with Randstad, a Dutch multinational HR services firm that
currently owns the brand originally created by the Rajans in 1992.
20. Visa Inc, the global payments technology solution firm, will make India the global test hub to pilot an app-
based mobile payments service. What will it be called?
# mVisa
The app enables users to transfer money and make micro payments for services such as buying bus tickets or
shopping groceries from a retailer. Visa has tied up with about 20,000 merchants in Bengaluru and Axis Bank,
HDFC Bank, ICICI Bank and SBI to pilot the service from September.
21. Which company has set up an in-house advertising company called Goldilocks India to take care of all the
creative mandates of its various business verticals?
# Usha International
The 100 per cent subsidiary will also function as an independent firm like any other conventional advertising
agency.
22. Which fairness cream for men has launched a commercial featuring actor Emran Hashmi?
# Meglow Fairness Cream
Meglow Premium Fairness Cream for men, which was launched in 2006, is a brand from the house of Leeford
Healthcare. Although the product has been in the market for several years, and also claims to be well-
established, this is its first campaign on electronic media. The communication uses the tagline 'Fair Hai' and is
conceptualised and executed by Razorblade Films.
23. Quikr has roped in which celebrity as its national brand ambassador?
# Ranveer Singh
Actor Suriya will be the face of the brand in the South India market.
24. Cricketer Yuvraj Singh’s company YouWeCan Ventures has invested in which US burger chain?
# Carl's Jr
CybizBrightStar, the master franchisee of Carl's Jr here, said YouWeCan has picked up an undisclosed amount
of equity in the company. This would also lead to Singh acting as `brand ambassador' for the burger chain that
has been associated with celebrities such as Paris Hilton, Kim Kardashian and Padma Lakshmi. The first outlet

5. 8/16/2015 Gmail - answers for Biz Quizzard 593
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opened in New Delhi on August 8.
25. Italian super car maker Ferrari is set for an India debut on August 26. Which will be the first model?
# California T
The convertible will be priced at Rs 3.3 crore (ex-showroom Mumbai). It was launched globally last year. Ferrari's
latest model, the 488 Spider is also expected in the country soon. Though all vehicles in Ferrari's international
line-up are available in India with the exception of La Ferrari, a hybrid super car, they had to be imported by
buyers themselves. The change now is that Ferrari will import them and deliver them to its dealers.
26. Which company has acquired Swiss tourism major Kuoni's travel business in India and Hong Kong for Rs 535
crore?
# Thomas Cook India
Under the deal, the travel major, backed by billionaire investor Prem Watsa's Fairfax Financial Holdings, has also
acquired Kuoni's inbound travel business Sita World Travels and the destination management arm Distant
Frontiers. The deal allows Thomas Cook the usage of Kuoni brand in India for twelve months and in Hong Kong
for five years, while the SOTC brand can be used in perpetuity. The deal is expected to be complete before the
end of this year, subject to regulatory approvals. Post the acquisition, for both India and Hong Kong travel
businesses will become a subsidiary of Thomas Cook and would function independently.
27. Japan's Suzuki Motor will unveil its premium hatchback at the Frankfurt Motor Show next month. What has it
been branded as?
# Baleno
The company's Indian arm Maruti Suzuki India (MSI) is expected to launch the model in the domestic market
around the festive season this year. Although the new model shares name with erstwhile premium sedan Baleno,
the company said “there’s nothing common between the two models. They are completely different.”
28. Which MNC will buy medical image company Merge Healthcare Inc. in a $1 billion deal?
# IBM
The company will combine it with its newly-formed health analytics unit, which is powered by its famous Watson
supercomputer. IBM has been expanding aggressively in the healthcare IT sector. The Merge deal is the
company’s third major health-related acquisition since launching the Watson Health unit in April.
29. Which company has become the first Indian private firm to license technology of a full-scale system from
DRDO for Lakshya, the pilotless target system that will be sold to the armed forces?
# Larsen and Toubro (L& T)
L& T will get the technology for the digital version of Lakhsya, an unmanned drone that is used by pilots to target
practice from the fighter planes.
30. How many Indian actors feature in the top 10 of the ‘World’s Highest-Paid Actors’ 2015 list of Forbes?
# 3
Amitabh Bachchan and Salman Khan each made USD 33.5 million to tie at 7th place. Akshay Kumar ranks 9th
on the list with USD 32.5 million in annual earnings. The list of 34 global actors, which has been compiled by
Forbes magazine, also includes Shah Rukh Khan (18th) and Ranbir Kapoor (30th). The Forbes’s ranking of the
‘World’s Highest-Paid Actors’ 2015 looked for the first outside the US to create a truly global dollar tally of film’s
leading men. The list features 12 newcomers, five from India alone. Of the 34 actors, Indian stars comprised the

6. 8/16/2015 Gmail - answers for Biz Quizzard 593
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largest number of listees after the US, earning a combined USD 140.5 million, Forbes said. The list has been
topped by actor Robert Downey Jr with earnings of USD 80 million, followed Jackie Chan ($ 50 million), Vin
Diesel ($47 million) and Bradley Cooper ($ 41.5 million).
31. Which paints brand has roped in Shraddha Kapoor as its new brand ambassador?
# Dulux
She joins Farhan Akhtar as a brand ambassador for the flagship decorative paints brand from AkzoNobel India.
32. Which company has launched its new national campaign Ayushmaan Bhava, featuring brand ambassador
Aishwarya Rai Bachchan?
# LifeCell
The campaign Ayushmaan Bhava connotes the blessing for a long life - a blessing that can be given by
preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy
foundation for the child to live a long, healthy life. It has been conceptualized by the creative team at McCann
Mumbai.
33. Which celebrity has launched her own production house ‘Isidro’?
# Shruti Haasan
Isidro will focus on short films, digital films, musical and multimedia-based content.
34. Shoppers Stop has inked a deal to launch its own store on which online marketplace?
# Snapdeal
The retailer, which also sells merchandise through its website, is keen on tapping the potential of online
marketplaces which are gaining favour among consumers. The partnership, which will cover around 17 stores in
northern India by Diwali, will allow consumers to buy Shoppers Stop merchandise on Snapdeal and collect it from
the brick-and-mortar stores.
35. Which MNC has named Rekha Menon as its new India chairman?
# Accenture
She will succeed Avinash Vashistha who resigned in July. This is the first time that the consulting and
outsourcing giant has hired a woman for the post. Accenture also separated the role of country MD for India, a
post that was also held by Vashistha, and picked company veteran Anindya Basu for the position. Both the
appointments will be effective August 21.