BUSINESS QUIZ: Answers to BIZ QUIZZARD 588

1. anand kumar <anandkr.cvrce@gmail.com>
answers for Biz Quizzard 588
1 message
Rajeev Kondapalli <rajeevkondapalli@gmail.com> Sun, Jul 12, 2015 at 2:32 PM
Bcc: anandkr.cvrce@gmail.com
1. Kellogg has roped in which sports personality as a brand ambassador in India?
# Saina Nehwal
The two-year deal, reportedly worth Rs 1.5 crore, makes Saina the highest paid female sports endorser in the
country ahead of tennis player Sania Mirza and boxer Mary Kom. The 25-year-old already has endorsement
deals for Yonex, Bajaj No marks cream, Iodex pain reliever, Indian Overseas Bank and the Sahara group.
2. Which online grocer has tied up with local food delivery start-up Chefkraft in Bengaluru to sell ready-to-cook
meals, hawking pre-packed ingredients and freshly cut vegetables with recipes?
# BigBasket
BigBasket has tied up with local food delivery start-up Chefkraft in Bengaluru to create HappyChef, a brand that
will deliver gourmet salads and packaged portions of fresh ingredients of Thai, Mexican and Italian dishes along
with recipes to its customers. The concept is borrowed from American start-up Blue Apron, a $2 billion food
delivery firm based in Silicon Valley. It ships portions of ingredients and vegetables chopped and packed to be
cooked at home.
3. Which telecom gear maker has appointed Paolo Colella as the new head of its India operations?
# Ericsson
Paolo replaces Chris Houghton, who will assume the role of North East Asia region head. Paolo will also become
a member of Ericsson's global leadership team, will take charge from September 1 and will report to senior vice-
president Asia-Pacific and India region Mats H Olsson.
4. Resul Pookutty, Oscar winning sound designer, and Mahesh Ramanathan have joined hands to launch a film
production and services company. What has it been named?
# Le Penta Entertainment
Mahesh Ramanathan is the former COO of Reliance Entertainment, who quit recently after an eight-year stint.
The company will make Hindi and regional films.
5. The Indian Army and Indian Railways are among the world's top 10 employers, according to a report by the
World Economic Forum. Which organization has topped the list?
# United States Department of Defense (3.2 million employees)
The others in the top 10 are People's Liberation Army (the Chinese military, 2.3 mn), Walmart (2.1 mn),
McDonald's (1.9 mn), United Kingdom's National Health Service (1.7 mn), China National Petroleum Corporation
(1.6 mn), State Grid Corporation of China (1.5 mn), Indian Railways (1.4 mn), Indian Army (1.3 mn) and Hon Hai
Precision Factory (better known as the electronics manufacturer Foxconn, 1.2 mn). Fastfood chain McDonald's
is the 4th biggest employer with 1.9 million employees, however, as the majority of its restaurants are franchises,
this figure falls to 4,20,000 when they are excluded.

2. 6. Tata Sons, owner of the Tata brand and promoter of Tata companies, has capped the royalty payment from
group entities using the Tata name at which level?
# Rs 75 crore
The cap on maximum royalty amount is aimed at reducing the burden on its large and profitable units and also
freeing up cash for their growth. The move by Cyrus Mistry-led holding company for India's largest conglomerate,
with a brand value of $21 billion, is in contrast with decisions by several MNCs to saddle their Indian arms with
higher royalty payments. Laid out in 1996, under an agreement titled Tata Brand Equity and Business Promotion
(TBEBP), companies using the `Tata' name have to directly shell out 0.25% of the annual revenue or 5% of the
profit before tax, whichever is less. Those companies which use the name indirectly pay 0.15% of the turnover. If
companies incur losses, they do not pay any royalty.
7. HDFC Bank has “exceeded” the single borrower limits prescribed by regulator RBI in case of its credit
exposure to which company?
# Reliance Industries Ltd. (RIL)
The central bank has fixed the credit exposure ceiling of a bank at 15 per cent of capital funds in case of a single
borrower and at 40 per cent in case of a borrower group. The RBI allows banks to enhance this exposure by
further 5 per cent of capital funds in exceptional circumstances, with approval of their boards.
8. Which digital marketing agency has sponsored the inaugural session of the Mumbai Super league for table
tennis?
# iProspect Communicate2
A brand sponsoring a sporting event is not new, but for a marketing agency, which generally acts as a facilitator
between brands and consumers, to do so is practically unheard of. iProspect Communicate2, from the Dentsu
Aegis Network, was the title sponsor of the Mumbai Super League - Table Tennis Championship, organised by
the Mumbai City District Table Tennis Association and the Mumbai Suburban District Table Tennis Association.
9. Who have been ranked the highest-paid celebrity couple by Forbes?
# Taylor Swift, Calvin Harris
The business magazine detailed that the ‘Bad Blood’ singer and her DJ boyfriend, who dethroned Beyonce and
Jay-Z for the top spot, annually rake in 146 million dollars. Notably, Swift’s empire doesn’t only include her
albums and world tours as the 25-year-old songstress endorses Keds, Diet Coke and Sony. On the other hand,
Harris is the face of Emporio Armani other than having a successful album in 2014 titled ‘Motion,’ and signing a
three-year nightclub residency deal in Las Vegas.
10. ITC's packaged food business has crossed which sales milestone mark in the year ended March 2015?
# $1 billion
The company reported sales of Rs 6,411.27 crore, or about $1.01 billion, for the business. It is now the third
largest listed food company in the country after Nestle and Britannia.
11. Regional carrier Air Costa last week crossed which cumulative passenger mark?
# 1 million passengers
The millionth passenger had flown on flight no LB693 on the Bengaluru to Hyderabad sector, which departed at
its scheduled time of 10:45 am from Bengaluru, Air Costa said in a release. The Vijayawada-based airline, which
had commenced operations in October 2013, had transported 0.61 lakh passengers in May with 0.9 per cent

3. market share.
12. Which company has announced the launch of medical refrigerators under a technology licensing agreement
with the UK-based The Sure Chill Company?
# Godrej Appliances
These specialised medical refrigerators have been designed to provide precise cooling for preserving vaccines
used worldwide in immunisation programmes and for the storage of blood banks. Godrej Sure Chill will be
available in two model variants with the 50-litre variant priced between Rs 65,000 and Rs 75,000 and the 100-litre
variant will be priced between Rs 1.35 lakh and Rs 1.5 lakh.
13. Which company has fully acquired MaxWatt Turbines, an Indian specialist company for engineering,
production and service of steam turbines for application in power generation and mechanical drives?
# MAN Diesel & Turbo SE
The company is a wholly-owned subsidiary of MAN SE (part of Volkswagen AG). After the acquisition, MaxWatt
will be integrated into the turbo business of MDT and the new entity will operate under the name MAN
Turbomachinery India.
14. Which online food ordering platform has launched a TV campaign titled 'Call Nahi Install Karo'?
# Foodpanda
The six-week-long campaign, created and conceptualised by Percept India, targets the young, dynamic and
aspirational males in the age bracket of 20-40 years.
15. Which four Indians are among the world’s 100 highest-paid celebrities, according to the Forbes’ annual list?
# Amitabh Bachchan, Salman Khan, Akshay Kumar, Mahendra Singh Dhoni
The Forbes 2015 list of ‘Celebrity 100: The World’s Top-Paid Entertainers 2015' has been topped by American
boxer Floyd Mayweather with earnings of 300 million dollars. Breaking into the elite global club, Bachchan and
Khan are tied for the 71st rank with earnings of 33.5 million dollars each. Coming in at the 76th spot is Akshay
Kumar with earnings of USD 32.5 million. Dhoni is ranked 82nd with earnings of USD 31 million dollars.
16. Emirates Insolaire LLC has recently installed solar panels on a building façade in Lausanne, Switzerland.
What first is it claiming for this?
# World’s first coloured solar panels
Emirates Insolaire LLC, a pioneer in the development and application of unique solar technologies and a joint
venture of Dubai Investments PJSC [DI] and SwissINSO Holding Inc., has created history with the successful
installation of the world’s first KromatixTM coloured solar panels. The entire installation, worth AED 850,000, is
capable of generating sufficient electric power annually for two families of four people each. The building, boasting
of its unique blue façade – thanks to the Emirates Insolaire glass panels, thus has the unique recognition of
having the first coloured, photovoltaic solar panel façade in the world.
17. Which MNC has announced the appointment of Rahul Agarwal as the Managing Director of its Indian
operations?
# Lenovo
He took over the charge from Amar Babu, who will now take over as Chief operating Officer (COO), Lenovo, Asia
Pacific and Chairman of Lenovo India.

4. 18. Which motorcycle brand has launched its campaign with the positioning “Dil khol ke bike for Dil khol ke life.”?
# TVS Phoenix 125
Conceptualised by McCann Mumbai, the campaign for TVS’s new bike, Phoenix 125, stresses on living life to the
maximum and without compromises. It features brand ambassador Mahesh Babu.
19. Which company has bought a significant part of Bengaluru-based IT service provider Mphasis' domestic BPO
business for Rs 17 crore in a slump sale?
# Hinduja Global Solutions (HGS)
The deal will give HGS five clients in the banking and telecom space and will add seven delivery centres -in
Noida, Raipur, Indore, Mangalore, Pune and Bangalore. HGS will also take on 7,000 Mphasis employees.
20. Which company has become the world's third largest mobile carrier by subscribers?
# Bharti Airtel
According to latest data from research firm Ovum's World Cellular Information Service (WCIS), the company, with
more than 303 million mobile subscribers across 20 countries in South Asia and Africa, has become the world's
third largest mobile carrier by subscribers, behind China Mobile and UK's Vodafone Group. It now leads China
Unicom and Mexican carrier America Movil, which are at fourth and fifth spots, respectively.
21. Which company has launched a debit card themed on Scion of Ikshvaku book?
# Kotak Mahindra Bank
Featuring the cover of Amish's 'Scion of Ikshvaku', a book released a week ago, the card, apart from being like
any other such instrument, will fetch customers discount on books purchased at Crossword stores.
22. Which Mumbai-based company has acquired New York-based Time-Cap Laboratories for $28 million (about
Rs. 170 crore)?
# Marksans Pharma
Time-Cap Labs makes and sells solid doze generic medicines, including private label over-the-counter (OTC)
medications, prescription drugs and nutritional supplements and has a production facility in New York.
23. Times Network, which telecasts news and entertainment channels, has launched its premium English movie
channel. What has it been branded as?
# MN+
MN+ has a different feed and movie library from that of Movies Now, a sister channel. It also has a distinct brand
identity and on- air packaging. The movie channel has adopted the tagline ‘The Gold Class’ along with the colours
maroon and gold to give the packaging a premium feel.
24. Which MNC will sell some map-generating technology to ride-hailing app company Uber?
# Microsoft Corp
The company also said it will hand over its display advertising business to AOL Inc, as it slims down its money-
losing online operations. The moves mean Microsoft will focus on its growing search advertising business based
on its Bing search engine, and displaying maps on its Windows devices rather than generating the maps
themselves.

5. 25. Which company last week approached SEBI to float an IPO to raise Rs 450 cr, becoming the first player in
the Indian e-commerce space to do so?
# Infibeam
The Gujarat-headquartered company was started in 2007 by former Amazon executive Vishal Mehta and now
hosts its own B2C platform Infibeam[dot]com, an online marketplace buildabazaar[dot]ooo, and is aggressively
penetrating the Middle East market, powering big retailers like Jumbo and Axiom through its platform, apart from
eyeing lifestyle, grocery, travel-ticketing and service retailers in the region, on Infibeam's BuildaBazaar platform.
26. Which MNC is selling the rights to the Swedish brand Tretorn that makes iconic tennis shoes to US firm
Authentic Brands Group (ABG)?
# Puma
AGB, which owns a portfolio of fashion, celebrity and sports brands including skiwear firm Spyder and martial
arts gear group Tapout, said it wanted to expand the Tretorn brand to North America and Asia. Founded in 1891,
Tretorn initially made rubber boots for Swedish villagers and fishermen, expanding in the 1970s into tennis shoes
sported by the likes of Bjorn Borg and Martina Navratilova that became fashion hits off the court too.
27. Which American clothing brand plans to enter the fast growing Indian market through a licensee agreement
with Arvind Lifestyle Brands that will open its first outlet in the country in March next year?
# Aéropostale
The New York headquartered brand, also popularly called Aero, plans to open 30 stores and 25 shop-in-shops
over the next three years as well as an e-commerce portal. Aero, Abercrombie & Fitch and American Eagle, also
known as the `3As' in the United States, are known in their home market for jeans, hoodies and T-shirts mostly
for teenagers.
28. Ratan Tata has invested an undisclosed amount in his personal capacity in which online taxi-services
company?
# Ola
The transaction is the latest in a series of investments that the 77year-old has made in the last 12 months. He
has also backed Snapdeal, India's largest online marketplace; mobile commerce firm Paytm; auto portal
CarDekho.com; and online furniture retailer Urban Ladder, among others. Founded in 2011 by IIT-Bombay alumni
Bhavish Aggarwal and Ankit Bhatti, Ola has a fleet of 1.5 lakh taxis and auto rickshaws.
29. Taxi-hailing application Uber last week expanded its operations to how many more Indian cities, the most on
a single day by the San Francisco-based company anywhere in the world?
# Seven
With this, Uber offers its services in 18 cities in the country. Uber's India expansion comes even as it struggles
with regulatory hurdles in the national capital. The cities where Uber has just entered are: Bhubaneswar,
Coimbatore, Indore, Mysuru, Nagpur, Surat and Visakhapatnam. Uber users in these cities will get three free
rides worth Rs 200 each this month as part of a marketing campaign.
30. Which 225-year-old iconic sweet shop in Old Delhi's Chandni Chowk last week downed its shutters for the
last time?
# Ghantewala
When Ghantewala opened in 1790, Mughal emperor Shah Alam II ruled Delhi, Tipu Sultan in Mysore and Paris
still consumed by the French Revolution. Its ghee-dripping sohan halwa spawned serious fandom in the pre-

6. cholesterol-obsessed era. There were two Ghantewala shops. The one closer to the Chandni Chowk fountain,
GhanteWala Shahi halwai, closed several years ago. The second one remained in business. There's even a lane
named after it, Ghantewali gali.
31. DBS Bank's former India head Sanjiv Bhasin is joining which Mumbai-based financial services company as
MD and chief executive?
# Centrum Capital
Centrum, launched from a 1,000 sq ft space at the Bombay Mutual Building in Fort in 1995 by Chandir Gidwani
and Khushrooh Byramjee, grew into a diversified financial services major with more than one million customers in
the past 20 years, propelled by the 1999-2000 economic boom that set up a strong springboard for growth.
32. TA Associates and Argan (Mauritius) have signed a definitive agreement to acquire approximately 95% stake
in which broadband services provider in India?
# Atria Convergence Technologies
TA Associates, a leading global growth private equity firm, and Argan (Mauritius), a company controlled by
Indium V, said they had signed a definitive agreement to invest $ 500 million to acquire approximately 95 per cent
of the shares of Atria Convergence Technologies, a leading provider of high speed broadband services in India.
The transaction is expected to close later this year, subject to approvals.
33. Television broadcaster Viacom18 last week launched an English language general entertainment channel.
What has it been branded as?
# Colors Infinity
The channel has also been launched in high definition. Colors Infinity will now compete with the other premium
English content channel Star network’s Star World Premiere which telecasts television shows, almost on a par
with the US and other European markets.
34. Which four brands from ITC crossed the Rs 1,000-crore revenue mark in the last fiscal?
# Aashirvaad, Sunfeast, Classmate and Bingo!
All of ITC’s brands in the last fiscal clocked revenue of Rs 11,000 crore. ITC’s brands range across categories
such as food, stationery and personal care products.
35. Mr Surinder Kapur died in Munich last week at the age of 72. He was the founder chairman of which
company?
# Sona Koyo
The company was one of the earliest joint venture partners of Maruti for the steering system.
36. Who is the wealthiest jeweller in India with a personal fortune of USD 1.3 billion, according to a Wealth-X
report?
# TS Kalayanaraman Kalyan Jewellers
Kalayanaraman opened his first jewellery shop in Thrissur City in 1993 with only USD 100,000 capital, and his
business has now expanded to 32 showrooms across South India. He is followed by Nirav Modi, Firestar
Diamonds ($1.1 bn) and MP Ahammed, Malabar Gold & Diamond ($1 bn).
37. Which Indian pharmaceutical company has entered the Russian market by acquiring 100% stake in Biocom,

7. a fast growing generic pharmaceuticals firm?
# Lupin
Biocom is a generics drug maker with focus on therapies for cardiovascular diseases and central nervous system
and antimicrobials for systemic use. It also does contract manufacturing and secondary packaging.
38. Which MNC bank has named Joris Dierckx as country head for India?
# BNP Paribas
BNP Paribas named Joris Dierckx as country head for India and CEO of BNP Paribas SA, Indian branches, with
effect from July 1, 2015. He replaces Jacques Michel, who will move to Bahrain as head of Middle East and
Africa, BNP Paribas Corporate and Institutional Banking.
39. Which online payments company is buying international money-sending service Xoom in a deal valued at
$890 million?
# PayPal
PayPal, a subsidiary of eBay, touted Xoom as a leading service for letting people in the United States pay bills or
send money to family members or friends in other countries using mobile phones, tablets or computers.
40. India’s GDP crossed which milestone mark in 2014, according to data released by the World Bank in
Washington last week?
# $2-trillion
After taking 60 years to reach the $1-trillion mark, India added the next trillion in just seven years. The World
Bank data also show that India’s gross national income per person rose to $1,610 (around Rs. 1 lakh) a year
during 2014 from $1,560 the previous year. India’s growth rate, at 7.4 per cent in 2014, makes it the fastest
growing major economy along with China’s, which is a whopping $10.4 trillion in size. The Indian economy, at
$2.06 trillion, has almost doubled in size since the financial crisis hit the country in 2008, and has more than
quadrupled from the start of this millennium.
41. Which company last week unveiled its new visual identity and brand ​`Good Health Can't Wait'?
# Dr Reddy's Laboratories (DRL)
The company has also chosen a new corporate colour ​Purple, which is associated with creativity and wisdom.
42. Singapore-based Jungle Ventures has roped in which well known business personality from India as a
Special Advisor?
# Ratan Tata
Founded by Anurag Srivastava and Amit Anand, Jungle Ventures is an early stage venture capital fund focussed
on helping build innovative technology-led companies in Asia-Pacific. In his role as Special Advisor, Tata has
formally committed to spending time with Jungle’s portfolio of companies to help them build category leadership
while being ethically impregnable and culturally strong in Asian and global markets, the venture fund said in a
statement.
43. Who has become the first and only artist to surpass more than 100 million Gold & Platinum song
certifications, according to the Recording Industry Association of America (RIAA)?
# Rihanna
The 27-year-old R&B star now has the most Digital Single Awards. Gold & Platinum is the industry’s premier way

8. to celebrate achievement in the marketplace.
44. Which two-wheeler company has launched a new campaign titled ‘Kisi Se Kam Nahin’?
# Mahindra Two Wheelers
Created by Taproot Dentsu, the campaign makes use of retro songs with a contemporary twist to highlight the
features of Mahindra’s Gusto scooter and Centuro motorcycle.
45. Which brand has launched its new digital film – ‘Confessions’, continuing to build upon last year’s
communication idea ‘Boond Boond Mein Sacchai’?
# Kinley
Created by Ogilvy & Mather, the digital campaign presents a montage of slice-of-life situations to show how
speaking the truth makes relationships better.
46. Which online financial service has joined hands with Scarecrow Communications to launch the digital
campaign #RightToPayTax featuring industry stalwarts?
# Quicko[dot]com
Conceptualised by Scarecrow, the digital campaign features the likes of KV Sridhar, Mahesh Murthy, Bharat
Ranga, Ayaz Memon and more, who urge people to pay their taxes.
47. Westland Ltd, the publisher of the 'Scion of Ikshvaku', has dragged Flipkart to Delhi High Court alleging
copyright violations. The company is part of which business group?
# Tata Group
Westland says it has signed a two-month exclusive deal with Amazon to sell the book through its online
platform. It has alleged that Flipkart is violating copyrights and IT Act by selling the novel on its platform. Flipkart,
however, denied any violation. Interestingly, that is what Amazon did, when the two ecommerce giants had a
similar spat over Chetan over Bhagat's novel `Half rights be Girlfriend', for which Flipkart had an exclusive deal
with publisher Rupa to sell the book online.
48. Gillette India will stop selling which brand from December after parent company Procter & Gamble divested
the brand globally?
# Duracell batteries
A year ago, Warren Buffett's Berkshire Hathaway agreed to buy the Duracell battery business from P&G, which
shed about 100 brands to focus on products that generate 90% of its $83 billion of sales.
49. Tata Trusts and which MNC have rolled out an internet literacy initiative called `Internet Saathi'?
# Google India
With specially-designed cycling carts, the initiative will provide women in villages an access to internet. While
Google will invest in providing the internet-enabled carts, Tata Trusts with its alliance with NGOs, will take this
initiative across villages.
50. Phil Knight has announced his plans to step down as the chairman of which company?
# Nike
Phil Knight, a middle-distance runner who partnered with his track coach at Oregon to launch a footwear and

9. apparel company that made the Nike swoosh one of the most recognisable logos in the world, has announced
plans to step down as company chairman. Knight said he wants Nike President and CEO Mark Parker, who has
held those positions since 2006, to succeed him. No specific date was set for Knight's departure, though he said
he plans to stay involved in the business. Nike Inc said it expects to name a new chairman in 2016.
51. Airbus Helicopters and which company have signed a memorandum of understanding (MoU) to form a joint
venture to produce helicopters in India?
# Mahindra Defence
The proposed JV aims to become the first private Indian helicopter manufacturer under the ‘Make in India’
initiative.
52. Maruti Suzuki last week unveiled the latest vehicle from its stable, a premium crossover. What has it been
branded as?
# S-Cross
It will be launched in early August 2015 as a ‘disruptive’ product. The launch of the S-Cross coincides with the
launch of Maruti Suzuki’s high-end retailing channel network, ‘Nexa’ to provide a ‘premium’ retailing experience. It
will exclusively sell only the company’s premium products starting with the S-Cross.
53. Which sanitary-ware company has forayed into the water heater business with its partnership with French
company Groupe Atlantic?
# HSIL Ltd
With the co-brand hindware-atlantic, the company expects a revenue of around Rs. 200-250 crore and also 10 per
cent market share of the total water heater market in the country. HSIL also plans to become one of the top three
players in this category within next three years.
54. Which health insurer last week said it would buy smaller rival Humana Inc for about $37 billion in cash and
stock, in the largest ever deal in the insurance industry?
# Aetna Inc
The combination will push Aetna close to Anthem Inc’s No.2 insurer spot by membership, and would nearly triple
Aetna’s Medicare Advantage business. The deal will face antitrust scrutiny but if it goes through it would dwarf
the previous largest insurance deal announced just this week, where Swiss property and casualty giant ACE Ltd
announced it was buying Chubb Corp for $28 billion. It would also dwarf Anthem Inc’s purchase of WellPoint in
2004 for $16.6 billion.
55. With an average price of $1.75 for a 330ml bottle, which Indian city has the fifth cheapest beer among 75
world cities, according to the 2015 Beer Price Index?
# Delhi
At the other end of the spectrum, Geneva has the costliest beer at an average price of $6.32 for a 330ml bottle.
The Beer Price Index, which compares several beers in stores and bars to rank 75 world cities in terms of price,
is also meant to double as a useful guide for holidaymakers looking for value holidays this year. Close on the
heels of Geneva as the home of the most expensive beer are Hong Kong ($6.16), Tel Aviv ($5.79), Oslo ($5.31),
New York ($5.20) and Singapore ($5.13). Beer comes cheap in cities such as Krakow ($1.66), Kiev ($1.66),
Bratislava ($1.69) and Malaga ($1.72).