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Kenichi Suzuki: How to make your websites stand out in search
Kenichi Suzuki presented on using structured data to improve search engine optimization. He discussed case studies showing how structured data increased traffic and engagement for recipes, job postings, and Q&A pages. He also covered the types of structured data supported by Google, including articles, events, and ratings. While rich results provide visual benefits, the main purpose of structured data is to help Google understand content better to increase ranking opportunities over time. Sites should add as much relevant structured data as possible to maximize search visibility.
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Kenichi Suzuki: How to make your websites stand out in search
- 1. @suzukik A Structured DataCase Study: How to Make Your Websites Stand Out in Search Kenichi Suzuki, Faber Company Inc.
- 2. @suzukik About Me (KenichiSuzuki) • Google Product Expert, Webmaster Forum • Search Advocate, Faber Company Inc. • SEO Blogger, Most famous in Japan😉@suzukik
- 3. @suzukik My Session Covers: •Case studies of Rich Results • Types of Structured Data for Rich Results • Hidden Benefits from Structured Data
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- 5. @suzukik Recipe more traffic fromsearch increase in session duration 2.7X 1.5X https://developers.google.com/search/case-studies/rakuten-case-study
- 6. @suzukik Job Posting https://developers.google.com/search/case-studies/jobrapido-case-study 115% increasein organic traffic increase of new user registrations from organic traffic 270% 15% lower bounce rate
- 7. @suzukik Q&A Page 15-25% higherCTR in Search https://twitter.com/muratyatagan/status/1070274837048946693
- 8. @suzukik Dataset 2X more traffic fromGoogle (Web Search + Dataset Search) https://twitter.com/figshare/status/1039147263912759302
- 9. @suzukik Types of Structured Datafor Rich Results
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- 14. @suzukik New Rich Results inthe experimental stage
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- 21. @suzukik What Structured Datadoes Google support for Rich Results?🤔
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- 23. @suzukik Which structured data aresuitable for my site?🤔
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- 26. @suzukik Endorsed by Gary つけ麺(Tsuke-men)
- 27. @suzukik Real Benefits fromStructured Data • Google supports all types and properties of schema.org. • Rich Results are only a small part of the benefits you can obtain from structured data (mainly, visual benefits) . • The critical role of structured data is to help Google understand your content better. Eventually, you can get more opportunities for high rankings. • Add as many structured data as possible (as long as they're closely related to your business) even if they're not used for Rich Results.
- 28. @suzukik Real Benefits fromStructured Data • Google supports all types and properties of schema.org. • Rich Results are only a small part of the benefits you can obtain from structured data (mainly, visual benefits) . • The critical role of structured data is to help Google understand your content better. Eventually, you can get more opportunities for high rankings. • Add as many structured data as possible (as long as they're closely related to your business) even if they're not used for Rich Results.
- 29. @suzukik Real Benefits fromStructured Data • Google supports all types and properties of schema.org. • Rich Results are only a small part of the benefits you can obtain from structured data (mainly, visual benefits) . • The critical role of structured data is to help Google understand your content better. Eventually, you can get more opportunities for high rankings. • Add as many structured data as possible (as long as they're closely related to your business) even if they're not used for Rich Results.
- 30. @suzukik Real Benefits fromStructured Data • Google supports all types and properties of schema.org. • Rich Results are only a small part of the benefits you can obtain from structured data (mainly, visual benefits) . • The critical role of structured data is to help Google understand your content better. Eventually, you can get more opportunities for high rankings. • Add as much structured data as possible (as long as it’s closely related to your business) even if it’s not used for Rich Results.
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- 32. @suzukik Key Takeaways • RichResults have the potential to enhance search performance.
- 33. @suzukik Key Takeaways • RichResults have the potential to enhance search performance. • Choose wisely which structured data to implement.
- 34. @suzukik Key Takeaways • RichResults have the potential to enhance search performance. • Choose wisely which structured data to implement. • Add as much structured data as possible and you’ll get more opportunities to be visible in the search.
- 35. Thank you! Kenichi Suzuki,@suzukik bit.ly/BriSEO-StrucData