Leaving 2010, Welcoming 2011
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This document discusses trends in social media usage in Indonesia between 2010 and early 2011. It notes that the number of Indonesian Facebook users grew from 31.7 million to over 50 million in this period. Twitter also expanded rapidly, with over 5.3 million Indonesian users estimated. This growth was fueled by more affordable smartphones with internet access, as over 80% of users had phones costing less than 1.5 million rupiah that could access the internet. Location-based campaigns, privacy issues, social media managers, and gamification were discussed as emerging trends for 2011.
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Leaving 2010, Welcoming 2011
- 1. Leaving 2010 Welcoming 2011
- 2. Indonesian Netizens of Facebook 31,7 millions 15.3 millions JANUARY DECEMBER
- 3. The Rise of Twitter 12% of tweets originated from Indonesia Now est. > 5,3 million Indonesia users
- 4. 16 Mei 2010
- 5. 10 Juni 2010
- 8. 2 More cheaper phones with GPRS capability 85 / 170 millions subscribers have GPRS phone capabilties.* > 80% users with < Rp.1,500,00 phone access internet. ** * Dirjen Postel** MarkPlus Insight
- 9. 3 TREND Credit: http://www.flickr.com/photos/lovestruck94/3898156106/
- 10. Some highlights
- 12. Juli 2010
- 19. Leaving 2010 Welcoming 2011
- 20. Mobile will become more social Credit: http://www.flickr.com/photos/whatshername/2322654611/
- 22. Do you still care about privacy?
- 23. Awareness is not enough Credit: http://www.flickr.com/photos/valeriebb/3488188022/
- 24. Battle of Online Stats Credit: http://www.flickr.com/photos/videocrab/280787884/
- 25. Role of (so called) Social Media Manager
- 28. Care to share other predictions? @pitra / Stratego www.media-ide.com www.strategocorp.com Modified from: http://www.flickr.com/photos/mararie/520216419/
Editor's Notes
- Facebook ke daerah-daerah, dipakai golongan menengah ke bawah, bahkan jadi ajang status informasi pedagang di kota untuk keluarganya di kampung.Lebih murah daripada SMS, bahkan beberapa operator menawarkan akses gratis GPRS untuk facebook.Aplikasi mobile untuk brand dulu ala microsite, sekarang dituntut untuk lebih jauh lagi terintegrasi dengan social media.
- GAP – Foursquare – MashableWooz.inCoca-Cola Israel
- Must turn to sales. Better ROI performance.
- Yang jelas kerjanya nggak cukup mengurusi konten percakapan utk target market klien yang alay, tapi harus lebih dari itu. Harus pintar gali insight mengumpulkan data, dan report yg jauh lebih bermanfaat drpd sekedar berapa banyak yg upload, berapa banyak yg nulis hashtag. Tapi bisa menggali behaviour insight target market terhadap brand.