Leaving 2010, Welcoming 2011

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Evaluation of what has been happening in the online world in 2010, and a bit of prediction of what will happen in Indonesia's online world in 2011.

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  • Facebook ke daerah-daerah, dipakai golongan menengah ke bawah, bahkan jadi ajang status informasi pedagang di kota untuk keluarganya di kampung.Lebih murah daripada SMS, bahkan beberapa operator menawarkan akses gratis GPRS untuk facebook.Aplikasi mobile untuk brand dulu ala microsite, sekarang dituntut untuk lebih jauh lagi terintegrasi dengan social media.
  • GAP – Foursquare – MashableWooz.inCoca-Cola Israel
  • Must turn to sales. Better ROI performance.
  • Yang jelas kerjanya nggak cukup mengurusi konten percakapan utk target market klien yang alay, tapi harus lebih dari itu. Harus pintar gali insight mengumpulkan data, dan report yg jauh lebih bermanfaat drpd sekedar berapa banyak yg upload, berapa banyak yg nulis hashtag. Tapi bisa menggali behaviour insight target market terhadap brand.
  • Leaving 2010, Welcoming 2011

    1. Leaving<br />2010<br />Welcoming<br />2011<br />
    2. Indonesian Netizens of Facebook<br />31,7 <br />millions<br />15.3 <br />millions<br />JANUARY<br />DECEMBER<br />
    3. The Rise of Twitter<br />12% of tweets originated from Indonesia<br />Now est. > 5,3 million Indonesia users<br />
    4. 16 Mei 2010<br />
    5. 10 Juni 2010<br />
    6. Why’s that happening?<br />
    7. 1<br />Worse Traffics<br />
    8. 2<br />More cheaper phones with GPRS capability<br />85 / 170 millions subscribers have GPRS phone capabilties.*<br />> 80% users with < Rp.1,500,00 phone access internet. **<br />* Dirjen Postel** MarkPlus Insight<br />
    9. 3<br />TREND<br />Credit: http://www.flickr.com/photos/lovestruck94/3898156106/<br />
    10. Some highlights<br />
    11. Juli 2010<br />
    12. Leaving<br />2010<br />Welcoming<br />2011<br />
    13. Mobile will become more social<br />Credit: http://www.flickr.com/photos/whatshername/2322654611/<br />
    14. Location based campaign<br />
    15. Do you still care about privacy?<br />
    16. Awareness is not enough<br />Credit: http://www.flickr.com/photos/valeriebb/3488188022/<br />
    17. Battle of Online Stats<br />Credit: http://www.flickr.com/photos/videocrab/280787884/<br />
    18. Role of (so called) Social Media Manager<br />
    19. Hello Celebritweets!<br />
    20. Gamification<br />Credit: http://www.flickr.com/photos/acarneiro/118677969/<br />
    21. Care to share other predictions?<br />@pitra / Stratego<br />www.media-ide.com<br />www.strategocorp.com<br />Modified from: http://www.flickr.com/photos/mararie/520216419/<br />

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