Small entrepreneurs from the Food Network of TIE, who are pretty keen on going digital, without evaluating the pitfalls of Digital or Social. The idea was to make them aware and teach them how they could go about it.

1. Digital ho ya Social All TM/logos/brand, corporate, names,
thoughts, quotes used belong to their
respective owners
@anaggh

2. Terms and Conditions
• UnOriginal
• All Trademarks, patents, photos,
words belong to respective owner
• Any resemblance to whomsoever
or whatsoever is coincidental.
• Apologies on my behalf for
assumptions taken.
@anaggh

3. Digital or Social
❖ It is the in thing to talk digital and social
❖ Both are not interchangeable
❖ Social is a subset of Digital
❖ Digital is default. Social is a choice
❖ Digital is basic. Social slowly moving from luxury to
necessity.
@anaggh

4. Social Media is like Teenage Sex:
Everyone talks about it, nobody really knows how to do it,
everyone thinks everyone else is doing it, so everyone
wants to try it or at least claim they’re doing it.
@anaggh

5. Questions to Ask yourself
❖ What is your business model? - Make money, profits, self
satisfaction, Hipstah type, entrepreneur/startup tag?
❖ What % of it is customer facing and how much - time,
effort, money - are you willing to invest?
❖ Are you social yourself? AND Social does not mean
Media?!
❖ Does your business warrant dependence on Social
Media?
@anaggh

6. The Next Steps
❖ Convinced of being on Social Media.
❖ Either do it yourself or appoint an agency to decide a
‘Strategy’ Right??
❖ So what does the Strategy look like?
Once worked upon it normally looks like………..
@anaggh

7. @anaggh

8. Afsos.. that is not how it works
❖ First - Decode your Brand, more importantly its
behaviour.
❖ Second - Get your Digital basics/hygiene in place
❖ Third - Get your Social Media basics/hygiene in place
❖ Fourth - Decide your Objective….
@anaggh

9. “Type a quote here.”
–Johnny Appleseed
@anaggh

10. Simple Rules to remember
❖ Listen
❖ Learn
❖ Accept
❖ Interact
❖ Implement
❖ Thank
❖ Broadcast
@anaggh

11. Goal
The goal is not to achieve Social Media
greatness, but to achieve greatness thru Social
Media.
@anaggh

12. “Akkal Thokar khane se aati hai, badaam khane se
nahi”
– @anaggh