Frequent Flyer Research Paper

Frequent Flyer Research Paper
Frequent flyer programs' benefit plans are intended for those who travel regularly by the same carrier or group of partner airlines, as a reward for
their loyalty as customers. If you are associated with a frequent flyer program you will receive miles with each flight you make. Miles accrued have a
value in itself, and will accumulate in your frequent flyer account. Miles can not be transferred from one account to another frequent traveler.
Therefore, it is advisable to participate in one frequent flyer program for alliance, so to centralize in one account all miles earned to travel on each
airline group and not scatter your miles in different programs.
But how really are frequent flyer programs work? With frequent flyer programs, airlines seek to increase customer loyalty, managing to be the main
option for your trip. In turn, customers benefit by redeeming your miles for ... Show more content on Helpwriting.net ...
Find out before you plan your trip, as airlines often limit the mileage redemption on air during peak holiday season or to certain destinations. You can
also redeem your miles for other products or services such as hotel accommodation, magazine subscriptions, car rentals and the like. Having earned a
lot of miles is also putting you in some sort of a pedigree that only the affluent would be able to understand. The more miles you have accumulated, the
more rewards you will.
Some airlines have levels such as silver, gold and platinum to indicate the status of the most active frequent travelers. In this way, you will become
part of the elite group where you can enjoy important privileges, such as staying in the room of the airport aimed at the first class, moving up the
flight category, receive preferential treatment when signing in airports, to boarding the plane and check your luggage. Also, if you are a member, you
earn Elite mileage bonuses for each journey made, based on the actual miles
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Frequent Flyer Programs
Frequent flyer programs for airlines are often considered effective marketing tools. Strategic information can increase the number of frequent fliers
through various ways. Airline companies have the opportunity to gather information through various techniques such as consumer surveys to
understand what costumers like and dislike with not only the respective company but any other competitors as well. Airline companies can identify
incentives to offer such as free baggage, free flights, early boarding or even partnerships with other non–airline companies to retain loyalty customers.
For instance, I now use my JetBlue credit card more than my American Airlines card to gain reward points because they also have partnerships with
Hilton hotels and

Essay on Customer relationships managment and technology
CASE: 1 Olympic Rent–a–car U.S.: Customer loyalty battles
Company Name: Olympic Car Rental Co.
Characters: Laura Walkins(VP–Marketing) , Andy Kim(Manager CRP),Seth Bergman(Senior Financial Analyst),Eva Chan(Southwest regional
Manager Sales), Marvin Fleming(OM), Sriny Vajarain,Jorge Martinez & Amy Mckeever( Franichisee operators).
Theme of Case: One of the competitor company named "Enterpise Car Rental Co."–the biggest player in the market has announced an attractive custom
loyalty program. This is considered to be a paradigm shift from the traditional rewarding pattern in Car Rental market. Enterprise Car Rental Co. is
already reaping the benefits from the program.
Olympic Car Rental Company's top management wants to discuss about this ... Show more content on Helpwriting.net ...
Car rental industry was broadly divided into two:–1. Airport rentals (Where most business & leisure travelers pick up their cars) 2. Local rentals
(Business originate from local offices, including car dealership & repair shops.).Business revenue accounted for 80% of revenue on–airport
rentals,while leisure was only 20%.
With rapid growth of technology & internet savvy society, the emergence of third party consolidators like Expedia, Travelocity and Orbitz play a
major role in providing the customers with convenience of booking & price comparisons between different Car–Rental providers.
Variablepricing or revenue management, was used extensively in the rental car business to optimize profits. Car rental providers crucial expense item
was its fleet of vehicles (operating cost).
Performance of Olympic & Other players in Car Rental Industry:–
Company's Model is mostly Franchisee based, with initial marketing strategy being lower price then Hertz(a Competitor) along with capitalizing on
the promotional & advertising front. Olympic Co. was able to gain large airport spaces in early 2000s.Co. had also purchase new fuel efficient cars
on the demands of their existing customer base.Olympic's typical car was rented about 232 days per year, which was slightly higher than the industry
average of 208 days per year.
Olympic Medalist Rewards program (OMRP) had been modified several times in twenty years following Reward programs introduced by its near
competitors. They

Taco Bell Unveils Game Focused Loyalty Program
Lisa Jennings' article 'Taco Bell unveils game–focused loyalty program', published on the 15th December 2015, details how the American fast–food
chain has launched a new mobile app 'Explore'. Taco Bell's new customer loyalty program was launched late 2015, where consumers are rewarded
for "Living Mas", embodying the essence of their tagline "Living Large". Customer loyalty refers to the satisfaction and positive emotion felt by the
customer towards an organisation's product or service (). Marketers at Taco Bell have focused on creating value for their customers as they provide an
innovative program where customers simply go about their daily lives on social media. The fresh app stems from the growing competitor pressure
while also aiming to meet long–term business objectives. This new loyalty program has had exceptional reviews and both monetary and nonmonetary
success.
() describes customer loyalty as ....... Customer loyalty is a combination of relative attitude and repeat patronage. Businesses work to retain customers
who have both a high level of repeat patronage and attitude towards the company. Loyal customers translate to be more profitable over time through
related purchases, increase referrals, operating cost savings etc. Although Taco Bell dominates the percentage of market share in the Mexican–food
segment, parent company Yum! Brands desires to grow their percentage of market share in the overall fast–food industry. This forms the basis of the
company's

Qantas 's Marketing Strategy And Business Success
Innovation and creativity within the context of a firm's customer's provide the basis for establishing and developing strong customer relationships, as
well as continual business growth and success. Industry leaders represent good examples that demonstrate just how important customers are towards
creating value for the firm; such is the case with Australia's airline industry where Qantas, one of the largest and most reputable brands, continuously
re–evaluates their marketing strategies in order to stay ahead of the competition.
This report will analyse the purpose, implementation and results of one of Qantas's latest marketing innovations, in regards to a key marketing concept
and sub–marketing theories. Links will be drawn between the ... Show more content on Helpwriting.net ...
There exist numerous marketing hypotheses and frameworks that aim to better understand why customer relationships, retention and satisfaction are so
important. For example, marketers try to segregate the different types of customer loyalty, framing them under factors of 'repeat patronage' and 'relative
attitude'. Also, customer loyalty levels are ranked along a "loyalty ladder" that identifies the most profitable customers to whom the firm should target
marketing strategies towards. Finally, customer satisfaction, a driver of loyalty, is summarised into a conceptual framework known as "customer
response zones". The firm has two major goals in mind when implementing this strategy. Freed (2014) states Qantas's intentions to "...boost engagement
with customers and revenue from its loyalty partners". It aims to build a culture of engagement associated with positive and personalised experiences in
dealing with the company.
In the context of Qantas, it's latest marketing initiative is the introduction of an 'online mall' as part of a new 'Qantas points' website that expands its
current frequent flyer program (Freed 2014). To promote its new loyalty program, Qantas has launched a campaign to "...encourage customers to
explore qantaspoints.com" (Pata.org, 2014). Qantas's "...loyalty program members that were not particularly frequent flyers" (Freed 2014) hold "latent
loyalty" towards the firm, associated with high

Southwest Airlines Major Accomplishments
Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971 as Air Southwest, servicing Dallas, Houston and San Antonio
(AvStop Online Magazine, n.d.). In its rich history, Southwest Airlines has had many "firsts" in the airline and transportation industry. The airline
carrier was the first airlines to offer frequent flyer miles program, which is also the most generous program in the industry (Parnell, 2014). Alongside
of the frequent flyer miles, Southwest also offer senior citizen's discount, fun fare and fun packs, "wanna get away" discounts, no assigned seats, and
the most popular two bags fly for free (AvStop Online Magazine, n.d.). One of Southwest major accomplishments is having consecutive profit years
since its

Transportation Security Administration
Transportation Security Administration has important top class advanced imaging and selecting To check a passenger's ful body to hide the full
scanners that include technology (AITs) Weapons, explosives, and other contraband system detacted. AITs mainly the threat of terrorism acts By an
IED downing for a commercial airliner to prevent dedicated (Improvised Explosive Devices Device) smuggled on board by a passenger. The cost of
this technology will reach $ 1.2 billion per Year by 2013 to 2014. System prepared for the traveler AITs preliminary cost
–benefit analysis Screening at
U.S amd Canadian airport working this time. In this section, sevice frequent–flyer programs are more and more travelers have different prices as own
country to the point to where the above is free. And Or discounted tickets for in service of customer Recently, airlines have expanded the number of
increase fees on routes schedules. For the transport of goods and other services charge for air travel and provide Execllent services for passenger.
Threat to homeland security needs assessment and cost– benefit Programs , and supported by the Department of Homeland Security In particular, force
, government , industry, and many examples ( social is made by U.S. National Research Council After a 15–month study period , the main
recommendations DHS , and Their main conclusion was: " The committee did not find any DHS risk analysis Buy DHS capabilities are sufficient to
support the judgment and

Kudler Fine Foods Service Request
Service Request
Kudler Fine Foods (KFF), a virtual organization from the University of Phoenix (2008), is interested in developing and deploying a customer tracking
system through a Kudler Frequent Shopper Program (KFSP) that would provide KFF data on shopping habits of cliental and in return provides
customers with high–end incentives for shopping. The project will require the determination of requirements from KFF and their client base and a
system analysis. This paper follows a systems analysis process by exploring business objectives and models, current and proposed system analysis,
project constraints, functional requirements, cost benefit analysis, and design requirements with the assumed delivery being to an executive management
... Show more content on Helpwriting.net ...
The measurement for success could exist by cross checking the number of attendees at promoted events with events from pre KFSP data.
Lastly, to gauge program success, KFF could also implement a suggestion program where the company takes information from customer transactions
and based from that data make suggestions of like or similar foods that may appeal to that same customer. The store could use the "suggestion series"
foods as a way to gauge program success by tracking the sales of the suggested foods with pre and post level timetables and inventory levels.
Project Feasibility
The feasibility analysis looks at the specific operational, technical, and economic feasibility of KFSP program. KFF expects this program, designed
to track frequent shopper purchase trends and reward frequent shoppers, to increase KFF projected revenue by 4.75% according to the KFF 2007
sales plan. With net sales of $10796200, this would equal out to $512819.5 (University of Phoenix, 2008). This projected increase in revenue almost
equals the net income for KFF. No information exists on startup costs for the program.
There should be minimal cost associated with hardware as most rewards programs in place use barcode or magnetic strip cards and readers. All the
registers already have the necessary hardware. Software will be a small cost as well as training for the information technology (IT) staff to run the
software on KFF's

Accrued Frequent Flyer Report
ACCOUNTING FOR AIRLINE FREQUENT FLYER PROGRAMS: MANAGEMENT INCENTIVES AND FINANCIAL REPORTING IMPACTS
May 2012
Brian J. Franklin, BBA Accounting '12, College of Business and Public Policy, University of Alaska Anchorage, 3211 Providence Drive, Anchorage,
AK 99508, 907–268–4233 Ext. 401, bfranklin@frontiertutoring.com
ABSTRACT The obligation to provide free or reduced–fare travel to passengers who redeem their accrued frequent flyer program (FFP) benefits
represents a significant liability on every major U.S. airline's balance sheet. Major U.S. airlines employ one of two methods to account for the liabilities
they incur when issuing mileage credits to traveling passengers. The Deferred Revenue Method recognizes a liability for the fair ... Show more content
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CNBC estimated that over 15 trillion frequent flyer miles were outstanding as of May 2011 (Whitman, 2011). Today, major U.S. airlines employ one
of two methods to account for FFP liabilities for mileage credits earned by paying passengers: either the Deferred Revenue Method or the Incremental
Cost Method. The Deferred Revenue Method recognizes a liability for the fair value of the outstanding mileage credits (with "fair value" defined under
International Financial Reporting Standards (IFRS) as "the amount for which the award credits could be sold separately") (KPMG, 2008). The
Incremental Cost Method recognizes a liability for the marginal cost of providing air transportation to eligible award passengers (i.e. the cost of taxes,
fuel, food, etc. to fly one additional passenger on a seat that otherwise would have been empty–generally a nominal amount). Incremental cost
accounting has been subject to scrutiny several times throughout the history of FFPs. Within the past few years airlines have reduced seating capacity
due to high fuel prices and weaker travel demand during the global economic recession, causing flights to be fuller on average and increasing the
chance that, for any given seat, a passenger flying on redeemed frequent flyer miles could displace a fare–paying passenger (notwithstanding the fact
that many airlines limit the number of seats eligible to be reserved using FFP

Online Gaming Techniques Applied On Everyday Goals
Gamification is where game developers apply ways players in which can play their games in such a way they become more engaged with the
'game '. Although the word 'game ' has been used here, this does not imply that it is merely for computer games. Growing trends are seeing the
gamification of areas such as business, education and even goverment. This sees popular gaming techniques applied to everyday goals within
these areas. Everyday examples may include leaderboards for employees and loyalty cards for customers. For the developer it is a way to get
players to be loyal to their games and to increase profits, and for players it can be a true sense of achievement, and status within a game. For the
business, education and government sectors , it can be used as a way of increasing overall productivity by 'players ' (employees and students),
increasing motivation and general satisfaction of employees, customers and students. 3. Where did the term come from The term gamification was
first described in 2003 by Nick Pelling, a British programmer and inventor best known for his work in creating games for the BBC Micro and
Commodore 64. However, it was not until later that the term was picked up. Around 2008 a blogger used it as he was taking notes from a Social
Gaming Summit discussions. He overheard the term but it was spelt gameification back then. It was around then when the 'e' was dropped from the
name and it became gamification when other bloggers started to use the

Essay on Hilton Worldwide: A Global Hospitality Company
Hilton Worldwide is an American global hospitality company. It is owned by the Blackstone Group, a private equity firm. As of August 2012 Hilton
brands encompass 3,897 hotels with over 642,000 rooms in 91 countries. Hilton HHonors is Hilton's guest loyalty program in which frequent guests
can accumulate points and airline miles by staying with the various Hilton family of brands. The Hilton Honors program is one of the largest programs
of its type with over 30 million HHonors members. The program has partnerships with most major airlines where guests can "Double Dip" and
accumulate both points and airlines miles simultaneously with their hotel stay. Similar to frequent flyer programs there are various tiers of membership
which guests can... Show more content on Helpwriting.net ...
The competitive advantage that Hilton derived from the "HHonors" is apparent. The use of Information Technology in loyalty programs provides
access to information of consumers that can be analyzed for decision making purposes. Information collected from consumers can be stored in data
warehouse and analytical tools applied to it can provide business intelligence that will give businesses a competitive advantage. Trades and coupons are
not differentiating factors because they can be easily emulated by competitors Modern FMPs are more sustainable because they can withstand
emulation due to the following reasons: o FMPs can provide individual customised experiences for each consumer o Data ware housing capabilities of
computers has made information required for such customization easily available o FMPs can benefit alliances through mutually beneficial loyalty
programs o FMPs also help in segmenting customers and formulate customized services to each segment. 2. What are the benefits of HHonors Program
to Hilton? HHonors program benifited Hilton on following methodologies: 1. Gauge the customers' characteristics which in turn would lead to better
revenue and yield management. 2. Transfer of benefits which helped both Hilton and its partners which allowed both sides to earn currencies through
joint customers. 3.By enhancing

Essay on Qantas
QANTAS ANNOUNCES PROFIT RESULT, RESPONSE TO ECONOMIC CONDITIONS
Highlights:
Strong portfolio performance: o Continuing record results for Jetstar and Qantas Frequent Flyer.1 o Revenue growth of 6 per cent. o Yield and unit cost
improvements. o Offset by industrial action and record high fuel costs.
Improvement in net operating cash flow of 5 per cent.
Strategic initiatives to transform Qantas International and grow Jetstar in Asia.
SYDNEY, 16 February 2012: The Qantas Group today announced underlying profit before tax2 of $202 million for the half–year ended 31 December
2011, a decrease of $215 million compared with the prior corresponding period. Statutory profit before tax was $58 million.3
The result reflects the $194 ... Show more content on Helpwriting.net ...
"After the grounding we prioritised the timely compensation of affected passengers and a series of initiatives to restore customer confidence in the
airline. These included free air fares for affected Australian residents, travel vouchers for affected international residents and a range of special offers
for Qantas Frequent Flyer members and premium customers.
"With QantasLink recently being named the world's best regional airline by Air Transport World and Network
Aviation increasing our presence in mining regions, Qantas is very well–positioned domestically.
"We continue to work towards returning Qantas' international performance to profitability in the short term. Our long–term goal is to ensure that the
Qantas business – domestic and international combined – exceeds the cost of capital on a sustainable basis."
Jetstar achieved record underlying EBIT of $147 million, up $4 million on last year's first–half earnings.
"Jetstar continues to increase capacity both domestically and internationally," Mr Joyce said.
"As well as the ongoing growth of Singapore–based Jetstar Asia, Jetstar Japan passed a number of milestones as it moves towards commencing
operations in July 2012.
"This joint investment with Japan Airlines and Mitsubishi will deliver true low–cost air travel across the
Japanese market and further expand the Jetstar franchise in the world's fastest–growing region."
Qantas

Business Operations
EMILIA BILIC
RESEACH A BUSINESS AND EXAMINES ITS INPUTS, TRANSFORMATION PROCESSES AND OUTPUTS. EXPLAIN THE IMPACT OF
TECHNOLOGY ON THIS BUSINESS. THEN DISCUSS WHAT CORPORATE SOCIAL RESPONSIBILTY IS AND HOW A BUSINESS CAN
TAKE ADVANTAGE OF IT.
Operations management is concerned with overseeing, designing and controlling the process of production and then turning raw materials and
resources into outputs of finished goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as
few resources as needed and effective in terms of meeting customer requirements. Qantas has grown to be Australia 's largest domestic and international
airline. Its forte is acquiring customer satisfaction ... Show more content on Helpwriting.net ...
Qantas uses Sabre Air Flight Suite Systems which is a complex scheduling system, to automate its flight scheduling to make sure that each flight has
pilots, cabin crew, catering, airport and engineering support as well as allowing the customer to be given a departure and arrival time.
Outputs are the final process of operations processes and the final service delivered to Quantas' customers. Qantas continues to further more on high
levels of customer service and to do so it has adapted the "Net Promoter Score". The Net Promoter Score is a customer loyalty metric developed in
2003. Its objective was to determine a clear and easily interpretable customer satisfaction score which can be compared over time or between different
industries. The program assessed to what extent a respondent would recommend Qantas to his/her friends, relatives or colleagues. As well as provided
customers with the "Frequent Flyer Points". It is Australia's largest and engaging loyalty program. The program has over 8 million members, more than
50% household penetration. It allows customers to gain points and fly more frequently with lower costs.
All businesses benefit from the thoughtful application of technology. The use of technology can be an operations strategy particularly if it is able to
produce a competitive advantage. With the advantage of technology it has reduced the number of unskilled jobs and increased the need for highly
skilled workers so there

Qantas Case Study
1. Qantas uses marketing research to gather and discover in making smart business marketing decisions. Qantas uses primary data and secondary data
sources to get information to improve their service. Primary data include ongoing surveys from the commuters that use Qantas, mail based surveys,
complaint monitoring, and discussion with customers through communication between customers and staff such as cabin crew and lounge staff.
Secondary data includes government statistics, airline based magazines and reported interviews with competitor's executives.
2. In 2017 Qantas' marketing objectives were to increase sales revenue, maintain Qantas'/Jet stars combined domestic market share of 62%, grow their
frequent flyer program members and partners, grow a jet star brand in Asia, enhance partnerships (with Emirates, American airlines, and China Eastern)
in particular to expand their international network and increase customer service standards and customer experience and more.
3. The market that Qantas is aiming for is market segmentation. Qantas' market segmentation is complex because each segment has distinctive and
different needs and expectations. Market segmentation enables Qantas to meet the needs of all of its customers, to complete more effectively, and to
attain financial goals more readily. In addition, it can better tune the marketing mix to particular groups in the market so the product can be refined,
prices set, place of sale determined and promotion better focused

Segmentation and Target Market for Southwest Airlines
Segmentation and Target Market for Southwest Airlines Steven Garnes MKT/571 August 10, 2015 Denise A. Rueb Segmentation and Target Market
for Southwest Airlines Introduction Southwest Airlines was formed in 1967 by Rollin King and Herb Kelleher and started service in June of 1971.
The airline is headquartered in Dallas, Texas and originally operated flights within the state of Texas. The company has since expanded and now
operates flights from Dallas to almost all major cities in the United States and is considered the largest low–cost carrier in the country. "Southwest
seeks to offer a travel product that is built around flights targeted to specific demographics and ticket pricing that is simplified so that passengers know
... Show more content on Helpwriting.net ...
This business model has helped the company identify its target market and market segmentation. Operating as a low–cost carrier means the company is
seeking to serve cost and value–conscious consumers, small business executives, and customers who are traveling short distances and prefer a
low–cost fare. This is the first segment of its target market. The second segment includes families who are value–conscious, and senior citizens.
Demographic Segmentation The target demographic for Southwest is very broad. The fact the airline has a brand that appeals to price–conscious
travelers who do not mind the airline's no–frills philosophy means it attracts lots of small business owners, young adults, middle–class families, and
those who are traveling a short distance. Southwest operates a simplified airline to keep costs down. It only operates one type of aircraft, and its
no–frills plan includes no assigned seats or class seating, no meals, and no onboard movies. The company has a strong emphasis on customer service
and a differentiation strategy to keep customers happy and loyal. When hiring for customer service positions within the organization, Southwest
focuses on attitudes rather than skills and encourages peer hiring. This strategy helps the company identify those who fit the organizational culture and
who are most likely to further the company's philosophy of

Loyalty Programs in Indian Retail
Retail Loyalty Programs
Loyalty Programs in retail : An overview
What is a loyalty program ?
Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with
both hard and soft benefits for his loyalty and patronage.
Classification
Loyalty programs (either В‘on the shop delivery ' or В‘web based ') can be classified either based on types of rewards and recognition tools used or
the mechanism by which customers earn their rewards.
Classification based on the mechanism by which customers earn their rewards :
1. Earning points towards a reward of free or discounted product.
Such kind of approach is normally used in applications where there is high transaction ... Show more content on Helpwriting.net ...
Page 7 of 21
CASPIAN and No–cards shoppers are some of the numerous anti–loyalty programs consumer groups active across the globe
Benefits of Loyalty programs:
>Retention
>Up gradation of shoppers
>Valuable data
>Increased sales
>Increased footfalls
>Brand reinforcement
IIFT_NCS – Paper writing contest
Essentials of a successful loyalty program
Before discussing essential elements of a successful loyalty program, it is critical to understand that there are a lot of strategic issues that a company
should consider before deciding whether it should go ahead with a loyalty program or not .Also, there should be a proper alignment between an
organization 's strategy, its business model and customer 's needs and preferences. Now let us look at what successful loyalty programs all over the
world have in common:
Realistic and focused program objectives

A well designed loyalty program would have specific measurable objectives and targets, for example aiming at 5% annual increase in sale. Clear
objectives helps a retailer to design appropriate loyalty strategies targeted at specific segments and

Classic Airlines Marketing Solution Analysis Essay
MKT/571
University of Phoenix
Classic Airlines Marketing Solution
September 13, 2010
Introduction
Classic Airlines is established in over 240 cities, employs over 32,000 people, and is the world's fifth largest airline with a fleet of over 375 jets.
Last year, it yielded over $8.7 billion in sales. However, Classic is currently faced with many challenges derived from internal and external factors.
This paper will identify and apply a problem solving process to Classic's current crisis. It will also include consideration of the internal and external
pressures contributing to Classic's current crisis, objectives and obstacles of the marketing department, and the marketing resources available to help
cure this crisis.
Problem Statement
Classic is losing customers to the competition due to rising fuel and labor costs, unsatisfied customers, and is at risk for bankruptcy. The number of
Classic Rewards members has decreased by 19%. Loyal customers are leaving the company and frequent fliers have decreased. Customers feel that
Classic does not understand them.
Definition of Problem
Classic is under intense scrutiny from its stakeholders. They have been closely screening Classic's performance and its bottom line. Because of a
loss in rewards members and sales the share prices for Classic are steadily losing value. Furthermore, Classic has neglected to make customer
satisfaction a priority. Classic needs to address and meet the needs of their customers or else they will

Essay on Quantas Airline Crews are Ambassadors of the Sky
Strengths
Recognised brand – Australia's premium airline with the flying kangaroo on a red background is recognised the world over for excellent service and
professional cabin crew. The Qantas cabin crew are the global ambassadors for the Qantas brand who communicate Qantas culture and values whenever
they interact with passengers.
Domestic market share – Qantas currently holds a 65% share of the domestic market, with 85% of the corporate travel market (Freed, 2014).
Innovative – leading the way in the research and development of advanced technologies such as the Next Generation Check–In (NGCI) system and
on–board wireless streaming for Ipads are two examples (AusIndustry, 2013) Strong government backing – The government have ... Show more content
on Helpwriting.net ...
Most notably the pay dispute in 2011 which ended with CEO Alan Joyce grounding the fleet, forcing the Gillard government to intervene.
Opportunities
Asian market – With an annual growth rate of 8.6% for the period 2008–2013, it is predicted that the industry's volume is likely to increase beyond
794.3 million passengers into 2014 (Datamonitor, 2013). Therefore, there could be large opportunities to increase company revenues and profits.
Mergers or alliance – The growth of strategic alliances with other airlines such as Emirates could bring about substantial returns including more
frequent flights and Frequent Flyer passengers, an extended route network, and cost and efficiency benefits.
Cross cultural advertising – Qantas is looking to improve on advertising and marketing across cultures in order to gain a larger market sure. Examples
of this include, improvement in staff training and the implementation of a 'Reconciliation Plan' (Qantas, 2014)
Threats
Competitors – New and existing. Domestically, Virgin and Tiger are the main competitors, while internationally there are a handful of direct
competitors depending on routes. In particular, Singapore Airlines and Emirates are seen to be the greatest threat as

What Are United Airlines Strengths And Weaknesses
As the manager of united airlines I could identify as I have done in the above diagram, the strengths, weaknesses, opportunities and threats of my
organization. My organization has many strength points such as being the world's second largest air carrier as we have hubs in several US States
and international airways worldwide; we fly to more than 117 destinations worldwide. We also have many employees helping us maintain our
standards; worldwide we have more than 80,000 employees. United airlines provides very attractive travel packages and frequent flyer programs
through being a star alliance member. As for the weakness points, aircrafts require a long time to be maintained and repaired which in turn affects our
performance and affects our

Persuasive Essay On Customer Service
There really does come a time when, as a pair of trains are getting close to each other and picking up speed, that you know you should turn away, or at
least wince meaningfully, in anticipation of the crash and explosion of flames and flying metal that you know is just moments away. You know you
should, a part of you wants to, but you cannot turn away.
That is the feeling that I have these days as I watch the airline industry. There they are, flying along with absolute, reckless abandon and it is just a
matter of time before they hit something. I am not sure what they will hit–reregulation, economic reality, unlooked–for competition from upstart airship
companies–but I do know that when they hit it, it will be spectacular.
So what is fueling all this talk of crashing trains and dire predictions vis–Г –vis the airlines? Two words: Customer Service.
Any good businessman understands one thing–if he understands nothing else–that customer service is vitally important to the continued survival of a
company. In fact, ask any small business owner the secret of his success and the answer will usually have something to do with customer service. You
can have the greatest product in the world, but if you don't work on customer service–making the customer's experience as good as it can be–then you
are not going to sell very much. If a recent survey from the University of Michigan is correct, this seems to be a lesson lost on the majority of airline
executives these days. In fact, with

Best Practices of American Airlines
Best Practices: American Airlines Best practices are techniques or methods that lead to better results and improvements in things such as ethics
teamwork motivation or other things that keep a business going smoothly. These practices utilize all the knowledge and technology advances that one
has to conquer success in the given field. The term of "Best Practices" is used often times in healthcare education systems project management as well
as government administration and several other organizations. These things make certain businesses become the best in class or the ideal for its
category. Examples of best practices are but are not limited to things that deal with price, employee perks or how happy the employee is, motivation,...
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This way of dealing with things may not go through as well with other organizations. Also this may sometime in the future not workout so well with
American Airlines as well. In addition, American Airlines also prides itself on maintaining a happy healthy work environment so they can maintain a
positive surrounding community. They do this through acting as responsible stewards as well as reducing their mark on the environment. They act as
responsible stewards through continuously looking for new ideas and opportunities to further improve their environmental performance.(Corporate
Responsibility) In 2009 they made impeccable improvement to the environment in several was such as the fact that their environmental initiatives
resulted in the reduction of their greenhouse gas emissions related fuel from 2008. This is not the only way they have aided in the improvements of the
environment they also saved at least $10 million through energy–saving initiatives, as well as increasing fuel–efficiency. Furthermore, they signed
agreements in partnership with 15 other airlines to purchase future supplies of alternative fuels they also reduced ozone depleting substances through
the replacement of certain industrial cleaning products. (Corporate Responsibility) In conclusion American Airlines continues to be the epitome of
what utilizing all the knowledge and technology advances that one has to conquer success in the given field. And is the ideal example of what best
practices

The Qantas Emirates Agreement Commenced
The Qantas–Emirates agreement commenced in April 2013. What impact has this partnership had on the two airlines, and on the market between
Australia and Europe? The new Qantas–Emirates agreement that commenced in April 2013 had a significant impact on both airlines as there were
substantial benefits that were now offered to both airlines customers. The new partnership gave Qantas' customers access to Emirates' vast network in
Europe, the Middle East and North Africa while Emirates customers benefit from gaining access to Qantas' unmatched Australian domestic and regional
network. Meanwhile both airlines customers also enjoy the benefit from the premium products now offered such as new world–wide lounges, enhanced
products in terms of seats, meals and inflight entertainment as well as frequent flyer programs. The new agreement also gives both airlines significant
advantage in network over its competitors between Australia and Europe.
According to ACCC chairman Rod Sims 'The ACCC considers that the alliance is likely to result in public benefits through enhanced products and
service offerings by the airlines, and improved operating efficiency" and this was perhaps one of the biggest impacts of this partnership on both
airlines. It is certain that the new look of the premium product offered through this partnership will not only give existing customers a unique flying
experience but also because of its premium appearance and distinctiveness will certainly attract more

Loyalty And Loyalty For United Airline 's Frequent Flyer...
Loyalty
While I'm an atypical U.S. consumer who doesn't buy into marketing hype, I do have strong product/service loyalty affiliations. I'll try to keep my
Journal entry under 1000 words! I like to revisit the meaning of familiar words. Merriam–Webster (n.d.) defines loyalty as, "The quality or state or an
instance of being loyal". This is exactly what brand loyalty and loyalty programs are trying to create: an ongoing experience with multiple touch–points
that captures followers and keeps them engaged through rewards, added value, and "prestige". The goal is to lengthen "the lifetime value of the
customer" (Tanner & Raymond, 2010, p. 284) which helps to maximize profits.
My Loyalties
For some brands, my loyalty grew from happenstance and remains so because of switching costs. United Airline's frequent flyer program, called
Premiere is one example, more so, since their spreader effect enticed me into a United branded credit card that awards flight miles for every purchase.
I didn't set out to join United's loyalty program because I thought their service was better, or they had lower airfares, it's because they have a hub in
San Francisco that offers the most flight options when I'm traveling by air for business.
For other products, affinity is a result of my family's subtle influence, and probably why I favor Coke over Pepsi. I'd like to think that I chose to
prefer one over the other, but it's more likely because my parents drank Coke, which I grew accustomed to, and why

Air Transat analysis
Air Transat
Introduction:
Air Transat is a Canadian airline based in Montreal, Quebec. It was founded in 1987, and is owned by Transat A.T. Inc. According to Air Transat's
website, their mission statement is:
"Air Transat is Canada's leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard
its fleet of Airbus wide–body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated
international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World's
Best Leisure Airline at the Skytrax annual World Airline Awards, held in... Show more content on Helpwriting.net ...
New European union regulations have led to higher levels of competition on European routes.
Increase in the price of oil
Increase in transportation costs
Increase in disposable income due to rise in incomes and lower interest rates (people have more money to spend on leisure trips)
Change in consumer behavior resulting from the aging population in Canada may affect the number of leisure trips taken
Increased popularity in travelling abroad
– Carbon dioxide emission
– Emirates airlines launching double decker aircrafts (A380), serving 25 destinations
– Wireless internet being launched in aircrafts
– Frequent flyer programs
The increase in the price of oil and the rate at which it is increasing is a global issue. For Air Transat, this means an increase in cost and expenditure.
Since oil is essential in this industry, there is not much that Air Transat can do. The increase in the price of oil could cause force Air Transat to
increase their prices

Virgin Australia Essay
Virgin Australia is an airline for corporate, regional and leisure market segments and is the second largest airline in Australia. This airline has become
a highly regarded global brand name that has a broad appeal to all consumers in a mass–market environment in revolutionising airline travel. (Virgin
Australia, 2015)
This brand aims to differentiate itself away from its competition through repositioning and transforming the company as a first airline choice that is
committed to doing more for consumers. Virgin Australia's main objective is being innovative in its loyalty membership program through enhancing
the opportunities that are available to consumers through establishing new partnerships, new benefits and offerings that will benefit ... Show more
content on Helpwriting.net ...
This will aim to increase loyalty to the airline and membership program that is currently at 4.8 million and offer a direct partnership to more than 1400
BP stations. (Virgin Australia, 2014, Marketing, 2014) Virgin Australia is rated number 4 on the loyalty program just behind one of the major
competitors Qantas who continue to maintain their standing at more than 10 million members resulting in both airlines competing for the consumer's
attention. (Hacks, 2013, Warne, 2011)
This critique will aim to analyse a direct marketing campaign that aims to acquire and retain members in boosting their loyalty and an ability to close a
gap in the marketplace. This direct marketing campaign incorporated direct mail and email to interact with the consumer on a personalised and
exclusive level through providing the consumer with incentives to choose this program over other competing

Financial Statements and Corporate Managers
Business Analysis and Valuation: IFRS Edition
Instructor's Manual – Discussion Questions
Palepu – Healy – Bernard – Peek
2
Instructor 's Manual
Dot–Com Crash–3
Instructor's Manual – Discussion Questions
Table of Contents Table of Contents...........................................................................................................3 Chapter 1 A Framework for Business Analysis
Using Financial Statements................4 Chapter 2 Strategy Analysis...........................................................................................7 Chapter 3 Overview of
Accounting Analysis ..............................................................16 Chapter 4 Implementing Accounting... Show more content on Helpwriting.net ...
For example, he can assess how much value can be created through acquisition of target company, estimate the stock price of a company considering
initial public offering, and predict the likelihood of a firm's future financial distress. Question 2. Accounting statements rarely report financial
performance without error. List three types of errors that can arise in financial reporting.
Three types of potential errors in financial reporting include: 1. error introduced by rigidity in accounting rules; 2. random forecast errors; and 4
3. systematic reporting choices made by corporate managers to achieve specific objectives. Accounting Rules. Uniform accounting standards may
introduce errors because they restrict management discretion of accounting choice, limiting the opportunity for managers' superior knowledge to be
represented through accounting choice. For example, SFAS No. 2 requires firms to expense all research and development expenditures when they are
occurred. Note that some research expenditures have future economic value (thus, to be capitalized) while others do not (thus, to be expensed). SFAS
No. 2 does not allow managers, who know the firm better than outsiders, to distinguish between the two types of expenditures. Uniform accounting

rules may restrict managers' discretion, forgo the opportunity to portray the economic reality of firm better and, thus, result in errors. Forecast Errors.
Random

Southwest Swot Analysis
Business SWOT Analysis
Abstract
As a mutual fund manager, I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company's history, and an
analysis of their strengths, weaknesses, opportunities, and threats (SWOT). While there wasn't any rhyme or reasoning behind my selection, I do feel
that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company's
strengths and weaknesses, identify their opportunities and become aware of their threats. I will also determine the company's internal and external
stakeholders, and their needs. From my research I will decide whether I should invest in this company.
History of ... Show more content on Helpwriting.net ...
Also included in their opportunities are implementing international flights, spreading out to other cities. There's always an opportunity for continuous
improvement to customer satisfaction. Southwest Airlines could also expand their services to include seating for business and first– class. The airline
could also consider including larger planes to the fleet of air craft; this would
increase seating and air travel to allow for longer designations.
Threats of Southwest Airlines
Threats are harmful situations, events or conditions present in the environment of the organization. Some threats for Southwest would include if the
economy was to go into a recession, air travel would certainly decrease. Another threat could be increase in fuel price if there was a reduction in travel.
Competition is most certainly a threat. Southwest competes with other airlines on several things, to name a few I would say customer service, frequent
flyer programs, and prices. There is also the threat of terrorist attacks.
Southwest's Internal Stakeholders
Stakeholders are mainly people that have an interest in the company. Stakeholders ensure that resources are available to contribute to a company's
success. Internal stakeholders would be the CEO, upper management/team managers, and employees, and volunteers. The CEO expects its staff to be
concern, respectful, have a caring attitude and extend the best customer

U.s. Airline Carriers And Canada
Case Situation
Over the past three years, the number of Canadians crossing the border to take the advantage of the cheaper U.S. airline carriers was increasing. The
young adults from 18–24 years old led the way with 32% have down so. Also, survey suggests that the residents from Ontario and British Columbia
were most frequent flyers from the U.S. airports with 23% of the respondents. Canadians make up 88% of the customers at the Fall Airport. YVR and
YWG are estimated to lose nearly 1,000,000 and 250,000 passengers to the U.S. each year respectively. WestJet is affected by this situation in the
price battle. In order to keep its fares competitive, WestJet announced baggage fee, but was received negatively by many customers.
Research ... Show more content on Helpwriting.net ...
At the end of 2014, the aircrafts in possess are 109 Boeing 737 NG, and 19 Bombardier Q400, which are all short and medium–range narrow–bodied
airliners. We assume that majority of WestJet customers are travelling for leisure, and the determinant of which airline to choose is the price.
Target Market
Demographic Segmentation
30–65+
Midsized families, young couples with children, old couples with grown children
30–80k income
Professional, academic, retired, small business owner.
Geographic Segmentation
Canada
Big cities
Large population size – 250,000+
Urban and Suburban areas
Psychological Segmentation

Working class, middle class, upper middle class
Suburban families, retired couples, single urban professional
Highly organized and detail oriented.
Behavioural Segmentation
Regular, holiday, and seasonal occasion
Looking for customer service and convenience benefits
Regular users, medium to frequent users
Medium to strong loyalty
Positive view of WestJet.
SWOT Analysis
Strength
Condition of fleet
Reliability
Customer service
Make profit every year
Strong alliances
Schedules
Weakness
Ticket prices
Baggage fee
Limited international flights
Expensive international flights
Losing to cross boarder
Opportunities
Convenience
Growing tourism rate
Positive outlook on global air freight industry
Service northern work freight
Canadian airline
Threats

American airports

Case Study: Finnair
Company introduction
Finnair PLC is the flag carrier and the largest airline of Finland and was founded in 1923. It's main hub and headquarter is in Helsinki, Finland. Finnair
and its subsidiaries dominate both domestic and international air travel markets within Finland. Finnair is part of Oneworld airline Alliance. The largest
shareholder is Finland's government with 55.8 percent of the shares. Finnair's turnover is 2 billion Euros with ongoing growth in 2011 of 10 percent.
Finnair has 7 million passengers per year and Skytrax has ranked it as a 4 star airline. Finnair's strategy relies on exploiting sustainable geographical
advantage; providing the shortest route between Europe and Asia via Helsinki.
Finnair had 9,500 employees in 2011. ... Show more content on Helpwriting.net ...
The new CRM integrates past data with customer–centric reports that act as decision support system and helps to understand sales trends, impact of
promotions and pattern usage.
Conclusions
Finnair is organized around the needs of its customers. A key strategic focus for Finnair is customer satisfaction. Finnair's services is created with
customers in mind. In developing its value proposition, Finnair builds on its efficient and punctual operations. For Finnair to continue to serve existing
customers and to cultivate new ones, Finnair must always be alert to external changes in the market and to larger trends. A successful service company
is one that listens to its customers and to the marketplace at large.
Finnair should also investment more on CRM tools. They should use information collected from customers to direct appropriate and personalized
messages to them. Directing personalized messages or promotions to Finnair's customers will make them feel special and will ultimately increase
Finnair's customer

Qantas Report
TABLE OF CONTENTS
Contents
EXECUTIVE SUMMARY2
COMPANY BACKGROUND3
EXTERNAL ANALYSIS4
REMOTE ENVIRONMENT ANALYSIS5
INDUSTRY ANALYSIS7
COMPETITIVE ANALYSIS12
INTERNAL ANALYSIS13
STRATEGIC GAPS15
STRATEGIC OPTIONS AVAILABLE17
RECOMMENDED STRATEGY21
IMPLEMENTATION PLAN22
CONCLUSION23

REFERENCES24
APPENDIX 1 – Income Statement25
APPENDIX 2 – Balance Sheet26
EXECUTIVE SUMMARY
The passenger airline industry is very mature and competition has forced many airline companies to reduce prices in order to utilise capacity. A remote
analysis and industry analysis was carried out showing that the industry's growth and profitability will be low.
Qantas will have to make use of ... Show more content on Helpwriting.net ...
Owing to the global financial crisis and the prolonged economic slowdown, Qantas's 2009 annual report shows a subdued financial performance –
revenue of $14.6 billion, 6.9% drop from 2008; profit before tax of $181 million, a sharp decline of 87.1%; earnings per share of 5.6 cents as opposed
to 49 cents in 2008; operating cash flow of $1.1 billion, 46.9% fell down from 2008
Despite this extremely challenging operating environment, the Qantas Group maintained its operational excellence by its broad scale, deep
experience and exceptional human resource. In 2009, Qantas had achieved 334,000 flights over 530 million kilometres. It carried 38 million
passengers and prepared 36 million meals. Frequent flyer points of 18% more were redeemed; 575,000 tonnes of freight were handled and 490,000
engineering tasks were undertaken.
EXTERNAL ANALYSIS
A remote environment analysis and Industry environment analysis has been carried out for Qantas. As 80% of the total group's revenue is "Passenger
Revenue" and it operates in both Australia and overseas, the industry has been defined as domestic and international passenger airline industry.
REMOTE ENVIRONMENT ANALYSIS
ECONOMIC
Many industries in the world were affected by the global financial crisis in 2008. Consumer spending decreased because of the financial downturn. The
impact of the financial crisis on the airline industry is high and negative. Passengers

Puerto Morelos Research Paper
Tips and Tricks for Saving on Hotels in Puerto Morelos
Puerto Morelos is not as well known as other tourist destinations on Mexico's east coast such as Cancun or Playa del Carmen, but if you're the type of
traveler looking to rest and recharge yourself, then this is the place to go. Unlike many of the other destinations in Mexico, the government has gone to
great lengths to protect the environment is this area of the country. This means that the activities are environmentally friendly, and there is less noise
here than other vacation spots in the country. In short, it is a perfect place to relax; however, getting there and staying there can be expensive. The
following are a few ways to save money on you trip to Puerto Morelos
Look for deals that combine room and airfare ... Show more content on Helpwriting.net ...
Some of the best deals are those found when you purchase your hotel accommodations at the same time as your airfare. People who only travel
during their vacations are not always aware of these package deals, but travel companies are aware of this and will usually call them vacation
packages. These package deals can save a significant amounts of money on your vacation, but make sure that you are only paying for what you need.
Some of these packages will have only hotel and room, but others may include a car. If you're not planning on renting a car, obviously this is a wast of
money.
Travel during non–peak periods
Puerto Morelos has a consistent temperature throughout the years. The temperatures average from the mid 80s to the low 90s with no season of bad
weather. In other words, there is no bad time to visit this area of Mexico. However, there are more people traveling in the summer because of family
vacations. At other times of the year, the prices can be a bit lower for plane tickets and hotel rooms. Plan your trip in advance.
Always look at the total package offered by a

United Airlines Vs Colossal Advertisements
We as a society are amused by the neverending fusillade of advertisements, but why are we as a society so attracted to them and what makes them
so appealing? Advertisements are practically everywhere, are and have been accepted as a normal part of society. They are produced by everything
from small businesses to massive corporations and are posted everywhere. Television, billboards, street poles, and even bathroom stalls are all
common locations for advertisements to be placed because of their location. Advertisements are one of the best ways to captivate a company's
intended audience, so it's no big surprise why they have taken over the entire world. Colossal companies such as United Airlines and Delta Airlines are
just a few companies that... Show more content on Helpwriting.net ...
Jack Solomon stated in Masters of Desire that objects do not matter as much as the meaning behind them. The same concept can be enforced here.
'The only way up is up' is very simple and logical, meaning their is no way to reach altitude without going up first. All that Delta is trying to do with
this slogan is use ethos, or another wards, display their credibility. Delta Airlines is very credible for the amount of time their company has been
flying, ever since 1946 to be exact. Delta Airlines is most likely proud of this and therefore wants to show that they have experience and are
trustworthy. This has an appeal to Delta's frequent–flyers, business passengers and standard economy

Southwest Airlines : Marketing Success
While discussing about marketing success stories, Southwest Airlines name is bound to come. The company is a perfect example of customer focused
marketing that helped it become Number 1 airline and currently serves almost 18.2% of the market share. Southwest is the only airline to win "triple
crown" for five consecutive years between 1992 and 1996 for customer satisfaction, on–time arrival and lowest level of lost baggage. Being an upstart
company starting in 1971, the way Southwest has maintained growth and consistent profitability record in a highly competitive market like airline is
commendable.
Product Positioning: Southwest portrays itself as the only low–fare, short–haul, high frequency, point–to–point airline in America which is fun to fly.
Southwest Airline focuses mainly on families and casual business travelers who look for reliable, fast and convenient travel in an economical price.
The Company doesn't provide any first class, doesn't serve any food, no assigned seats and doesn't transfer baggage to other airlines. But in return the
company emphasizes on ultra–low fair, customer service, no cancellation or rescheduling fee, quick turnaround for planes, on–time arrival and frequent
non–stop flights, often from less congested airports not served by other airlines. A southwest plane can reach a terminal and leave within 25 min
whereas the industry average is 60 min. On top of that Southwest has a product differentiation strategy of "bags fly free", to allow two free

Customer Loyalty in Retail Sector
Role of Customer Loyalty Programs in the Retailing Sector Executive Summary: Customer loyalty schemes (or programs) are explicit efforts by the
retailers in different formats to gain the long term patronage from the customers. Loyalty schemes are designed and developed for variety of reasons: to
reward the loyal customers, to generate more information about the customer behaviour, buying patterns. It also helps to influence consumer behaviour,
and as defensive measure to combat a competing scheme. The purpose of this study is to describe the objectives of the loyalty schemes, the origin its
evolution over the years, the important aspects of its implementation and strategic approaches to maximise the impact. This will also focus on the...
Show more content on Helpwriting.net ...
A response from the customer to come back and repeatedly use the product or service is a definite indicator of the customer to be loyal. Through
loyalty programmes companies therefore can track the behaviour of customer, and trends of his activities over a period of time. It can lead to
customer behaviour where customers can book earlier, stay longer, do vacationing more often, and earn reward points for this behaviour with the
brand. So loyalty programmes provide an opportunity to learn about the customer's preferences, and expectations. Customers tend to be loyal only
when they can identify their values matching with those of the brand. This leads to brand association from the customer's with the company's logo,
brand. Eyeballs Buyers Loyalty Action Performance Consideration Awareness There are five types of the consumer behaviour which have been
measured over particular period of time span: the percentage of consumers buying a brand, number of purchases per buyer, the percentage who
continue to buy the brand repeatedly, the 100% loyal customers and the segment of population who buy other brands. Polygamous Loyalty: This is a
theory which is for the stationary markets, customer loyalty is divided into number of brands. The long run propensities to buy a particular brand for
a customer now a days is very less the primary reason being the choice of too many brands in the same sector. So polygamous loyalty is actually

Airline Alliance Advantages
Airline alliance can be defined as an agreement that consist of multiple independent airline to partner up or collaborate in various streamline costs
activities and expanding market penetration and global reach (Hu, Caldentey, & Vulcano, 2013). Nowadays there is a lot of Airline Alliance in the
globe that serve in many different regions throughout the world with the purpose to expands each existing airline in the alliance network by using the
code–sharing, reciprocal agreements, frequent flyers programme and many other more (Pitfield, 2007). Currently there are three main Airline Alliance
that consist of numerous number of airlines in each alliance. The Airline Alliance are Skyteam,Oneworld, and Sky Alliances. As stated before each one
of the alliance have the same purpose which is code sharing, frequent flyers programme and many other more. The rise of the airline alliances has
given significant positive impacts towards the industry, passengers and the airline itself. According to Pitfield (2007), the airline alliances give serious
impact in term of passenger traffic, market shares and concentration.
The rise of the airline alliance has given advantages and privileged to the airlines. Some of the advantages of an airline that joined alliance, it will able
the airline to use code sharing within the alliance member itself. For example, the member of One World will cooperate with one another in through
extensive and even the frequent flyer programs (Fan, Langlois, Geissler,

Qantas Airways : The Deepest Loss
In 2014 Qantas Airways LTD reported the deepest loss in the airline's history. Qantas informed they made massive losses and cut thousands of jobs
(Ross K, 2014). The situation was caused by write–downs, higher fuel costs, weak demand in Australia and market capacity growth outstripping
demand (Creedy S, 2014). Qantas chief executive Alan Joyce said that the company needed to take measures to fix the airline. Qantas Frequent Flyer is
a loyalty program. A person who flies Qantas Airlines, books a hotel or rents a car can earn points and exchange them for rewards. Qantas Frequent
Flyer has a value of $3 billion (Wardell J, 2014).
Qantas chief executive Alan Joyce decided not to sell the Frequent Flyer (Schott C, 2014). His decision was ... Show more content on Helpwriting.net ...
Joyce didn't sell the Frequent Flyer as he knew the program would offer profitable growth opportunities. While the rest of the company was
struggling overall the frequent flyer program valued at $3.6 billion.The loyalty program is a valuable asset for Qantas. It is also a great marketing
tool that reaches millions of consumers. Qantas already doubled the membership of the loyalty program from 5 million in 2008 to more than 10
million. If Joyce decided to sell the program he would lose access to Australia's largest and richest database of customer details and spending patterns.
Members of the loyalty program gain points not only when they book a flight, but also when they shop at Qantas's corporate partners or use their credit
cards.
Alan Joyce has been the CEO of Qantas since 2008. During this time he had to make many tough decisions. He shut down the airline in the industrial
dispute, laid off many of Qantas employees, was involved in government negotiations and restructured the airline (Collins B, 2014). The CEO wasn't
face with the problem of selling Frequent Flyer program before therefore his decision would be a non–programmed one. Non–programmed decisions
involve situations that are most important, new, complex, unstructured, and there is no proven correct answer to use to solve the problem (Rao S,
2010). When making a non–programmed decision, there are no rules to follow. There is a risk that will need to be taken make the decision. However
Joyce knows the

Essay On Airbnb
Impact of Airbnb in hotel industry– whether it is affecting the hotel guest loyalty?
The world's largest lodging provider, Airbnb, runs its business in around 192 countries and 30,000 cities across the globe. Now, the company need
not have any worries about the high employee turnover rate or the increase or decrease in real estate prices. Since its growth is very large from its
beginning in 2008.
The idea of Joe Gebbia, one of the founders of the Airbnb, converted the simple room into the lodging room with few mattresses, thus the idea of
Airbnb evolved. Now it is the company worth around $20billion. This travelling market has come across many obstacles in between.
Till now there are no proper evidence regarding the luxury issues concerned with Airbnb. Most of the people who stay in hotels are the well to do and
the business people. Whereas, the Airbnb customers differs from them it provides its customers with low lodging fee and help them to meet different
expectations. Even it may change if the company enters into the different cities. ... Show more content on Helpwriting.net ...
If a customer books in a well known hotel, they know for what they are getting paid, they offer the customers with cleanliness, amenities, comfort and
the host of services. Staying in Airbnb is different, it is like staying in strangers' house, they may lack in consistency, but they will compensate it with
the authenticity and cheap lodging. People, who have the attitude to mingle up with the locals, can prefer Airbnb.
Airbnb can learn a lot form the hotels and vice versa. Hotels must work on the authentication to the people from different places, where people come as
tourists, some hotels take suggestions from Airbnb' success. Hilton in New York mid town, has introduces a new system to provide the dishes with the
local

Effective Customer Relationship Management
The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz
KUCUKUSTA
Group Project Title: Effective Customer Relationship Management–Customer Loyalty Program
Class Group: Thursday, SEM004 16:30–17:30 Group Member: Leung Mei Wun, May (10626919D) Ngan Ho Shan, Iris (10571756D) Poon Wing
Lam, Yvonne (10627025D) Wan Wing Tung, Yuki (10542306D) Wu Kit Wing Ophelia (10504166D)
Date of submission: Total no. of words:
2nd December, 2010 3,491 words
1
Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective
Customer Relationship Program Case Study–Hilton Hotels п‚· п‚· п‚· About HHonours ... Show more content on Helpwriting.net ...
Successful CRM is crucial in maintaining the business so that partner companies would keep the strong cooperation bond and alliance. For instance,
hotel reward points for air ticket programme would require both hotel and air company to work together for planning and development. Thirdly,
effective customer relationship management smoothens daily operation. The speed of transaction with linkage to loyalty reward schemes will be
fastened if an effective system is developed. This could easily track customers' data, preferences, any record that is needed once loyal guests return.
Entire staff would be able to know the way to serve particular guests without further question. This enhances customer satisfaction and establishes a
stronger commitment between the company and customers.
4
Why Hilton? Unlike hotels which usually adopt either Points and Rewards system, the loyalty programme in Hilton is more comprehensive and
personalized. It launches the programme – MyWay Specials, which covers most of the loyalty system discovered in hotel industry, and offer the most

flexible choices to their members. Hilton strives to be the best role model of the industry by offering HHonour guests with programmes for various
brands, targeting different types of travelers with their own interests. Within these programmes, travellers can make their own choice and select their
preferences, which ultimately attracts. Hilton HHonours programme is available within the 10 Hilton

Marketing Objectives
Chapter 2 Research Problems
(1) What are the key facts in each of the 3 problems?
(2) What is the general issue to be addressed?
(3) What key words would you use to research this question?
(4) Use online tax research tools to answer the question. (Several are listed in Chapter 2.)
(5) What important information would you include in a memo/letter to the "client" to communicate the results of your research?
Please type your answers below. Be concise but thorough enough.
Use proper citation on each question as discussed in Chapter 2.
#1: Shaun is a huge college football fan. In the past, he has always bought football tickets on the street from ticket scalpers. This year, he decided to
join the university 's ticket ... Show more content on Helpwriting.net ...
Because the miles redeemed were for a free airline ticket. Latrell did not cnvert the miles to cash; So there is no taxable income from the transaction.
(4) About the IRS Announcement 2002–18
The IRS Announcement 2002–18 states "these promotional benefits may generally be exchanged for upgraded seating, free travel, discounted travel,
travel–related services, or other services or benefits. Inquiries centered on the taxability of frequent flyer miles or other promotional items that are
received as the result of business travel and used for personal purposes. There are numerous technical and administrative issues relating to these benefits
on which no official guidance has been provided, including issues relating to the timing and valuation of income inclusions and the basis for
identifying personal use benefits attributable to business (or official) expenditures versus those attributable to personal expenditures. Because of these
unresolved issues, the IRS has not pursued a tax enforcement program with respect to promotional benefits such as frequent flyer miles. Consistent
with prior practice, the IRS will not assert that any taxpayer has understated his federal tax liability by reason of the receipt or personal use of
frequent flyer miles or other in–kind promotional benefits attributable to the taxpayer's

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