1. TOWNIES

2. Icons Danny Dyer Cheryl Cole John Terry Lacey Turner Rihanna Scott Mills

3. brands

4. media

6. Characteristics The core of the British population Relatively diverse in entertainment choices but tend to stick to mainstream options In some places people relate townies to the boozey chav lifestyle but in this context a townie represents ‘mainstream’ ‘ Consensus’ music like R&B, pop and mainstream hip hop are big with townies but it isn’t ultimately a key cultural driver Townies follow mainstream high street fashion trends and tend to follow the ‘Trendies’ fashion