1. OBSERVATION LAB
BEFORE I ENTERED THE SHOP:
At the first shop the door was closed but an
attendant opened it and welcomed me in..
I felt at home about the way the attendants
treated me.
The lettering was in caps about 34 of font size..
The name of the shop is easily seen at far.
6. THE ENVIRONMENT
● The color scheme of the shops were all brightly
designed ...
● The colors made me feel refreshed and so much
joy to be with them at that moment.
● The floors looked smooth and environment
friendly.
● The shop uses air condition instead of a ceiling
fan...The shop uses air condition instead of a
ceiling fan...
● It made me feel cold whilst in the shop because
the temperature was about 25 degrees celsius.
8. THE ENVIRONMENT
The shop uses air condition instead of a ceiling
fan
It made me feel cold whilst in the shop
because the temperature was about 25
degrees celsius.
9. THE ENVIRONMENT
The shop had cams as security and most of
these cams are easily seen.
i wanted to stay longer at the shop but they
were getting ready to close ..
10. PERSONAL
IT takes about 30 seconds to 1 minute for an
attendant to see to a customer.
the salesperson does not follow the customers
with a script.
The attendants treats each customer equally
11. PERSONAL
The employees are between the ages of 20-30
years.
The ratio of sales people to a customer is 1:1
The sales people have a uniform
12. PRODUCTS
The first product i saw was shelve of drinks.
Yes, there was a display table
The products have a price tag on the shelves.
There were no sample products at the shops.
The products at eye level were ladies dress
15. CUSTOMERS
Most of the customers were with the family
The ladies were with their boyfriends
The average age of most of the shops is 25
The shops allow customers to touch the items;
About 60% of the customers buy an item from
the shops.
