Quality Management – Dell Corporation 1 Quality Management – Dell Corporation 6 Quality Management – Dell Corporation Thea Younge Quality Management | BUS4101 S01 Faculty: James Ziegler Quality Management of Dell Corporation Dell Inc. (Dell) is a company based in United State (US) and involved in, designing, developing, manufacturing, marketing and supporting systems of information technology. The products offered by the company include printers, desktops, laptops, storage devices, etc. Apple Inc. is a company that designs, manufactures and markets mobile communication devices and personal computers, media devices, and portable music digital players. The company offers a wide range of media devices and mobile communication plus numerous related software, peripherals, networking solutions and third-party digital content solutions.It was named after its great founder, Michael Dell. The company is best known for the innovations it made on the management of supply chain and electronic commerce, mostly the model for direct sales and configure to order approach which they used in management to deliver customer’s specifications of configured PCs (Michael Dell 2009). Dell considers quality of its products since that is used to gain access to their position in the external market. Dell maintains the quality of its products by making sure it keeps up with the increasing technological advancements and also producing laptops according to the customer’s specifications therefore gaining a strong position in the market. Quality of laptops will provide a basic background for competition with other companies that produce similar products like Apple. SWOT analysis of Dell Computer Corporation Majorly, the strength of Dell comes because of the Direct Model which is considered as one the greatest assets of the company. The Direct Model gives consumers a chance to customize their laptops since the market is becoming more educated and every individual needs a laptop that will meet their needs especially in terms of performance and portability. Direct Model gives a fast delivery of services to the customers as it allows customers to place their order and receive customised computers within a short period of time therefore making it possible for a customer to directly buy an item from the factory. One of the greatest weaknesses of Dell comes from the fact that it tries to attract college students which only makes a segment of the market. The sales revenue from educational institutions accounts for a low profit to the organisation (Bennett 2003). Another weakness comes from the aspect that the buyers cannot physically see or touch the products they are intending to buy and therefore makes many computer buyers to be wary of the products they are unable to examine personally before doing a purchase and sometimes, an eager bu ...

1. Quality Management – Dell Corporation
1
Quality Management – Dell Corporation
6
Quality Management – Dell Corporation
Thea Younge
Quality Management | BUS4101 S01
Faculty: James Ziegler
Quality Management of Dell Corporation
Dell Inc. (Dell) is a company based in United State (US)
and involved in, designing, developing, manufacturing,
marketing and supporting systems of information technology.
The products offered by the company include printers, desktops,
laptops, storage devices, etc. Apple Inc. is a company that
designs, manufactures and markets mobile communication
devices and personal computers, media devices, and portable
music digital players. The company offers a wide range of
media devices and mobile communication plus numerous related
software, peripherals, networking solutions and third-party
digital content solutions.It was named after its great founder,

2. Michael Dell. The company is best known for the innovations it
made on the management of supply chain and electronic
commerce, mostly the model for direct sales and configure to
order approach which they used in management to deliver
customer’s specifications of configured PCs (Michael Dell
2009).
Dell considers quality of its products since that is used to gain
access to their position in the external market. Dell maintains
the quality of its products by making sure it keeps up with the
increasing technological advancements and also producing
laptops according to the customer’s specifications therefore
gaining a strong position in the market. Quality of laptops will
provide a basic background for competition with other
companies that produce similar products like Apple.
SWOT analysis of Dell Computer Corporation
Majorly, the strength of Dell comes because of the Direct Model
which is considered as one the greatest assets of the company.
The Direct Model gives consumers a chance to customize their
laptops since the market is becoming more educated and every
individual needs a laptop that will meet their needs especially in
terms of performance and portability. Direct Model gives a fast
delivery of services to the customers as it allows customers to
place their order and receive customised computers within a
short period of time therefore making it possible for a customer
to directly buy an item from the factory.
One of the greatest weaknesses of Dell comes from the fact that
it tries to attract college students which only makes a segment
of the market. The sales revenue from educational institutions
accounts for a low profit to the organisation (Bennett 2003).
Another weakness comes from the aspect that the buyers cannot
physically see or touch the products they are intending to buy
and therefore makes many computer buyers to be wary of the
products they are unable to examine personally before doing a
purchase and sometimes, an eager buyer can be forced tom wait
for quite a number of days before the computers they ordered be
delivered to them.

3. One of the great opportunities that Dell has to maximise its
dependence on for its growth is the fact that personal computers
are being purchased and used more often than the desktop
computers. Dell should therefore focus on higher production of
laptops to expand their market and increase their revenue.
Another great opportunity comes from the fact that most
consumers have become more educated and therefore know what
they want in a personal computer, the. The improved
communication and technological advancement has also created
a great opportunity for Dell to grow in the competitive market.
The increased technology allows customers to go to the internet
to place an order for a computer, personalize their computers, or
merely get relevant information concerning Dell products. The
online display of products and information makes it easier for
customers to get services without direct contact with the
company officials (Michael Dell 2009).
One of the greatest external threats to Dell is the squeezing
price difference among brands. Customers, instead of waiting
for Dell’s customised computers, can opt to choose other brands
which can therefore threaten its price conscious base for
customers. Computers change constantly in the current world in
terms of their software, hardware and accessories which get
introduced at the speed of lightning (Coventry 2006). This is
now forcing Dell to be on the lookout and produce computers
that are of high quality but with low price in order to compete
in the market. Technological advancement is however a double
edge sword since it dictates the fastest and up to date products
as the most popular in the market and Dell has to keep up with
this advancement in order to compete well and avoid decline in
performance.
Most customers of Dell Computers Corporation comes are
students from different institutions who needs the laptops for
their studies, business organizations and home use personal
computers. These customers arise both internally and a large
number externally (Coventry 2006).
On the basis of customer’s needs, Dell has opted to minimise

4. the delay that usually occurred between purchase and delivery
of its products and strategized on manufacturing their goods
close to the customers which allows them to implement their
just in time mission (JIT) to reduce the inventory cost involved.
The company has business support centres which are entitled to
the provision of the business hours telephone support for
customers with Collect and Return services. Moreover, the
company has also developed a telephone based troubleshooting
program and a mission critical option meant for those customers
who have a high level of support for their hardware assets
thereby expanding their connection with the customers to be
able to get the opinions of the customers on the quality of the
computers they produce. The company also provides protection
services, support for multivendor hardware and even advisory
services for customers who are diagnosing and troubleshooting
their assets and also provide a customer access to crisis centre
through Dell ProSupport approach which enable them to handle
problems caused by natural disasters. Dell, through its customer
service objectives, gives customers the opportunity to adapt
services that fit to the taste of their requirements (Michael Dell
2009).
Dell should liaise with other technological organizations in
order to keep their up-to-date and quality products since
technology is fast improving and they have to keep pace in
order defending their market.
References

5. Bennett, R. (2003). International Marketing Strategy, Planning,
Market Entry &Implementation. London: Kogan Page
Limited.
Coventry, J. (2006). Apple III Chaos: What Happened When
Apple Tried to Enter the Business Market. Low-End Mac.
Michael Dell (2009). Direct from Dell: Strategies that
Revolutionized an Industry, Harper Business.