1. Case Study on Strategic
Management
Presented to:
Business media
Presented By:
Muhammad Umar khan
2. History
It was founded in 1984 and was known as
PC’s Limited.
Founder of Dell was Michael Dell.
They changed their name to Dell
Computer Corporation in 2012.
3. Product Line
Software
Hardware
Workstations
Electronics
Printers
Tablets
Mobile Devices Networking
Storage Devices
Servers
Security Products
Other Electronic Products
Information Technology Products
4. Uniqueness
Dell provided unmatched service for their
customers in their first PC , “Turbo PC”.
Dell provided a “risk free returns and next
day at home product assistance”.
Another significant feature in Dell’s growth is
that they provided the longest battery life in
comparison to other companies by providing
a lithium-ion battery.
5. Strengths
Customer intimacy (product differentiation & customer
relationship management)
Used Direct Model Approach to provide customization to
customers, to get rid of distribution channels & retailers.
Gave customers payment options.
Provides a 24/7 tech support for customers.
Provides warranty on whole package.
Cost leadership strategy.
6. Weaknesses
Wait for their customization.
Dell can’t compete in innovation.
Can’t personally meet the technician or
employee.
Weak internal control (Didn’t thoroughly
check for the products ready to sale).
7. Opportunities
Should get the loyalty of university
students that are the biggest target
market for them.
Should search for other markets such as
Asia & Africa where low cost products is of
outmost importance.
8. Threats
New Technology
Competition
No retail stores
Best differentiation strategy of Apple
Other brands can compete by achieving low
cost
9. SWOT Analysis
Looking at the strengths, weaknesses,
opportunities and threats, it’s obvious that
Dell is not competitive anymore. Dell is
slowly losing its competitive edge because
of its highly innovated competitors and
because competitors such as Apple are
able to capture the consumer’s attention
by offering differentiated and innovated
products in the market.
12. Advantages to Dell
Direct Selling Strategy
Benefits to employees (medical benefit,
retired plan, saving plan & specific
discounts on computers & other products)
