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The 2015 Survey of Alcoholic Beverage Preferences in Restaurants

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Richard Shepherd
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The 2015 Survey of Alcoholic Beverage Preferences in Restaurants

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We created and distributed a survey composed of beverage related questions to help us uncover consumer habits and insight when dining out. The responses came from across the United States and were representative of various age groups 21 and older, both genders and multiple income levels. Our findings can be used to understand the consumer and the areas that need improvement within the restaurant and bar industry.

We created and distributed a survey composed of beverage related questions to help us uncover consumer habits and insight when dining out. The responses came from across the United States and were representative of various age groups 21 and older, both genders and multiple income levels. Our findings can be used to understand the consumer and the areas that need improvement within the restaurant and bar industry.

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The 2015 Survey of Alcoholic Beverage Preferences in Restaurants

  1. 1. The 2015 Survey of Alcoholic Beverage Preferences In Restaurants
  2. 2. Uncorkd conducted a survey composed of beverage related questions to help uncover consumer alcoholic beverage habits and insight when dining out. The survey includes: A data-driven examination of United States consumers of legal drinking age and their preferences and behaviors towards technology, wine, beer and spirits Important key trends based on general responses as well as broken down by demographic data and beverage preference data Understanding Consumer Habits When Drinking in Restaurants and Bars
  3. 3. General
  4. 4. General
  5. 5. General
  6. 6. General
  7. 7. General
  8. 8. General Overview Three Key Trends You Need to Know: 1. Uncertainty is the number one reason consumers do not purchase more wine- they fear the buyers remorse that may occur after purchasing a wine they do not enjoy 2. Food and wine pairing suggestions as well as tasting notes would help consumers better choose a wine- this helps make the dining experience more whole 3. Samples you can taste before you buy is the number one change consumers want to see made to a wine list- samples would help eliminated the uncertainty mentioned previously
  9. 9. Age
  10. 10. Age
  11. 11. Age
  12. 12. Age
  13. 13. Age
  14. 14. Age Overview Three Key Trends You Need to Know: 1. Wine drinkers increase with age, while beer drinkers decrease- cater to the age of your consumer 2. Majority of age groups care about the style of beer and the color of wine as the top determining factors when ordering a drink 3. Confidence in selecting a wine increases with age- older consumers may have had more experience with wine than the Millennial generation
  15. 15. Geography
  16. 16. Geography
  17. 17. Geography
  18. 18. Geography
  19. 19. Geography
  20. 20. Geography Overview Three Key Trends You Need to Know: 1. Wine, beer and spirits preference vary region to region- focusing on the demand of residents can increase sales 2. Beer preference regions value the style of beer most- offer multiple selections to hit every taste profile 3. Wine preference regions value samples and additional wine descriptions most- these help make the consumer more confident in their choice
  21. 21. Gender
  22. 22. Gender
  23. 23. Gender
  24. 24. Gender
  25. 25. Gender
  26. 26. Gender
  27. 27. Gender
  28. 28. Gender Overview Three Key Trends You Need to Know: 1. In order of preference, women selected wine, spirits and beer while men chose beer, spirits and wine- knowing what consumers prefer can help restaurant employees make suggestions that lead to sales 2.Both females and males agree drinks that provide a good value and a great beverage selection are the top two most important elements when choosing where to dine 2. Females and males believe tasting notes and pairing suggestions are the most helpful factors when selecting a wine from a list
  29. 29. Key Trends and Takeaways 1. One of the most important beverage program elements for all consumers is whether a restaurant has a great alcoholic beverage selection. This reveals what consumers actively search for when deciding where to dine out. 2. Uncertainty is the number one reason that people do not purchase wine. Consumers avoid drinking wine or spending money on wine when they do not know how it tastes. 3. Food and wine pairing suggestions and tasting notes for each of the wines are the top two things that would help consumers better select a wine from a wine list while dining out. If consumers knew what would go with their meal and what the wine tasted like, the wine would only make their dining experience better. 4. Changes that consumers most want to see within restaurant wine programs are: - Samples to try before buying - Different size glass pours available - More by-the-glass options - More local wines available 5. 43% of women prefer drinking wine in a restaurant, compared to 21% of men. Meanwhile 21% of women prefer drinking beer, while 49% of men do.
  30. 30. www.uncorkd.biz 773.683.1492

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