- EasyReach is an Indian company that provides last-mile interactive marketing solutions using digital signage. It has offices in Mumbai and Pune and over 1500 retail store deployments. - The company's products include EasyTV for pushing centralized content to digital displays, EasyWiFi for providing open WiFi access and content downloads, and EasyRadio for playing audio announcements. Other products manage pricing labels, track brand assets, and monitor outdoor displays and environmental sensors. - Case studies demonstrate cost savings and increased sales through centralized content management, new revenue streams from inserting ads into music playlists, and attracting more trade show prospects with interactive digital displays.

1. EasyReach – Product catalog

2. Introduction to Company
• EasyReach Solutions Pvt. Ltd.
• Offices in Mumbai and Pune
• Core business : Last Mile Interactive Marketing Solution
using Digital Signage
• Deployment across 1500+ retail stores
• Customer base include – Uniliver, ITC, Asian Paints,
Reliance, MSRTC

3. EasyReach Products
EasyReach
Products
EasyTV
EasyWiFi
EasyRadio
EasyLable
EasyLight
EasyAsset

4. Temperature Motion / Gyroscope Light Humidity
Cloud Control PanelMobile App
Cloud
Easy TV
Retailer App
PoS
Content Download
Retailer Inputs
Purchase Inputs
Sensor Inputs
Information about environment
Relevant Content
Manage Cloud
EasyReach product architecture
Enterprise
API

5. EasyTV
• Retail problem
– Retail chain owners spend significant amount of money
in distribution of marketing material across large
distributed retail chain
– Offers keep changing frequently
– Distribution of material requires logistic and hence
increases time to reflect on store
• EasyTV as solution
– Provides central ability to push offers, advertisements,
discounts, coupons etc. from central location to all the
retail shops across country
– Content change happens instantaneously there by
taking immediate effect
– Plays videos, images, retailer content etc.
• Highlights
– Solutions deployed across 1500 retail outlets in India

6. EasyWiFi
• Retail problem
– Waiting time in Retail shop reduces customer
satisfcation
– During waiting period, tech savvy consumer looks out
for interesting content that can be viewed on his
mobile
– Downloading content over internet is time consuming
process and also costs consumer
– For retailers this is an opportunity to communicate
with this captive audience
• EasyWiFi as solution
– EasyWiFi provides an open wifi access point to
consumers
– Consumer can download digital songs, movie clips,
coupons, images, provide feed back to the shop,
request specific item that they did not find in shop
– The wifi is a local wifi and hence does not cost
– Wifi allows user tracking

7. EasyRadio
• Retail problem
– In a large retail shop consumers are distributed across
various section – baby section, food section, garmets
section, lobby, cash counter, toilet etc.
– New offer needs to be communicated to everyone
• EasyRadio as solution
– EasyRadio plays announcement of offer, coupon, special
event to consumer on installed speakers
– Audio content can be pushed remotely via central system
– During normal period plays soft music

8. EasyLable
• Retail problem
– Changing price tag on shelve is a manual task and prone
to mistake
– Traditional price tag does not provide more information
about product to consumer
• EasyLable as solution
– All price tags across different shelves and distributed
shops can be managed centrally
– Changes from central location take effect instantly
– More information apart from price can be shown e.g.
offer price, discount, small product detail

9. EasyLight
• Brand problem
– Brand spends marketing money on
installing hoarding at various locations in
outdoor
– These hoardings are lit up with lights
– However, due to faulty installations or
manual mistakes these hoardings are not
lit, there by company does not receive
RoI on investment
• EasyLight as solution
– EasyLight hardware sit inside the
hoarding and tracks the brightness
– In case, in sufficient brightness found it
informs central server
– Installation team can act swiftly on these
and make sure that the brand is visible
all the time

10. EasyAsset
• Brand problem
– Brand provides many different assets to the retailer to show
case in his retail outlet e.g. chairs, TV set etc.
– However, over period these assets are displaced from the
outlet, thereby reducing brands presence from shop
• EasyAsset as solution
– EasyAsset hardware sit inside the assets provided and keep
sending information about its presence to central location
– In case, the information from specific asset stops reaching the
central server
– Installation team can act swiftly on these and make sure that
the brand is visible all the time

11. SensIt
Temperature
SensIt
Motion / Gyroscope
SensIt
Light
SensIt
Humidity Cloud Control PanelMobile App
Cloud
Sensor Inputs
Information about environment
Relevant Content
Manage Cloud
EasyReach IoT for Retail
Enterprise
API
MiFi Device

12. Web based control panel

13. Mobile Application

14. Case Studies in Retail segment
EasyReach Business Impact

15. Cost savings in large retail chain
• A large customer dealing in Tobacco business
• Problem
– Has put up TVs inside small retail shops across India
– Pays retailers for keeping the TV ON and playing its advertisement
– However, retailer does not switch ON the TV
• Solution
– EasyReach connected its device to TV and started monitoring the locations
– Only 10% locations were found to keep their TVs ON and brought to light a major
revenue leak, worth approximately INR 2,16,00,000
– Deployed solutions across 1000+ retailers across Mumbai, Pune, Kolkata,
Bangalore etc.
– Delivered on a turn key contract

16. Content dissemination in a paint company shops
• A large paint company in India
• Problem
– Wanted to educate its distribution network about the latest products and
help them sell
– Traditional Digital Signage were not helpful in delivering content on
distributors mobile device
• Solution
– EasyReach Deployed EasyTV and EasyWiFi in the retail premise
– Visiting distributors would see the advertisement and download the same
on their device by connecting to EasyWiFi
– While downloading it would also collect vital information about the
consumer
– Direct impact on increasing productivity of sales channel

17. Creating a new revenue stream in Cinema chain
• Customer is a large theater chain in India
• Problem
– Plays music in each of the theaters
– However, did not have ability to manage the music play at each of the
theaters remotely
– Was not able to leverage music station for revenue generation by inserting
advertisements
• Solution
– EasyReach centralized control panel provided the ability to manage music
at each theatre e.g. upload songs, create catalog, time catalog, loop play,
etc.
– Also, provided the ability to insert advertisements during music play, thus
generating a new source of revenue

18. Attracting prospects in a trade show
• A Pune based manufacturing company
• Problem
– Wanted to attract prospects during its trade show
• Solution
– Connected EasyTV to a large TV in its booth
– Engaged visitors by showing product features on large TV
– Enabled prospects to download product feature documents
and videos on mobile device
– 80% of the visitors downloaded content on their mobile

19. Amol Vedak – Co-Founder
amol.vedak@easyreach.co.in
+91-9689921578
EasyReach Solutions Pvt. Ltd.