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RESEARCH	  REPORT	                                                                                                        ...
 	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  ACKNOWLEDGEMENT	  First of all I would like to express my gratitude to my...
DECLARATIONI,	  Amit	  Kumar	  Singh	  	  here	  by	  	  declare	  that	  the	  Research	  report	  titled	  “A	  COMPARAT...
Certificate	                                                                                     	                        ...
                                          PREFACEIn this project report we have tried to study the importance of customer ...
TABLE OF CONTENTSChapter No.              Title                          Page No.                             Acknowledgem...
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Amit research report


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Amit research report

  1. 1. RESEARCH  REPORT   on   A  COMPARATIVE  STUDY  AND  CONSUMER  PREFERENCE  TOWARDS   IDEA  AND  VODAFONE  -­‐  A  CASE  STUDY  OF  MORADABAD  CITY     In  the  partial  fulfillment  of  the  award  of  degree  of   MASTER  OF  BUSINESS  ADMINISTRATION   BATCH(2010-­‐2012)      Research  Guide:                                                                                                                                                                                                                Submitted  by:  Miss.  Sumita  chahal                                                                                                                                                                                            Amit  kumar  singh  MBA  Department                                                                                                                                                                                                    MBA(2010-­‐2012)  IMSEC  Ghaziabad                                                                                                                                                                                                    Roll  no:    1014370006           IMS  ENGINEERING  COLLEGE  GHAZIABAD(U.P)  
  2. 2.                                  ACKNOWLEDGEMENT  First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guidedme with her knowledge and skill and helped me in successful completion of the work.I thank my Institute who has given me an opportunity to show my skills. I also thank all mynearer and dearer ones without there support this project would not been possible.I would heartily thank all the respondents of the survey without whose support & valuable inputsthis project would not have been completed                        
  3. 3. DECLARATIONI,  Amit  Kumar  Singh    here  by    declare  that  the  Research  report  titled  “A  COMPARATIVE  STUDY  AND  CONSUMER  PREFERENCE  TOWARDS  IDEA  AND  VODAFONE  -­‐  A  CASE  STUDY  OF  MORADABAD  CITY”,  Submitted  in  Partial  fulfillment  for  the  degree  of  “MASTER  OF  BUSINESS  ADMINISTRATION”  to  IMS  ENGINEERING  COLLEGE,  GHAZIABAD  is  my  own  effort  and  has  not  been  submitted  earlier  to  any  other  University  /  Board  /  Institute.          Place:    Ghaziabad                                                                                                              Amit  kumar  singh            Date:                      
  4. 4. Certificate     TO WHOM SO EVER IT MAY CONCERN  This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute.He prepared research report titled “A COMPARATIVE STUDY AND CONSUMERPREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OFMORADABAD CITY” for partial fulfillment of Master of Business Administration (MBA)affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh TechnicalUniversity).I  wish  him  all  the  best  for  his  Future  endeavors.           Prof. Rushen S. Chahal Head of Department (MBA)      
  5. 5.   PREFACEIn this project report we have tried to study the importance of customer relationship managementin mobile companies like Idea and Vodafone. The CRM is a new technique in marketing wherethe marketer tries to develop long term relationship with the customers to develop them as lifetime customers. CRM aims to make the customers climb up the ladder of loyalty. CustomerService and Innovation are the drivers of this Cellular Brand. A brand known for many firsts,Idea was the first to launch GPRS and EDGE in the country. Idea has received internationalrecognition for its path-breaking innovations when it won the GSM Association Award for "BestBilling and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSMmobile service operator with pan India licenses. With a customer base of over 40 million in 15service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps inproviding pan India services covering over 90% of Indias telephony potential. A frontrunner inintroducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the mostcustomer friendly and competitive Pre Paid offerings, for the first time in India in an increasinglysegmented market. Vodafone is the worlds largest mobile telecommunications companymeasured by revenues and the worlds second-largest measured by subscribers (behind ChinaMobile), with around 341 million proportionate subscribers as of November 2010. It operatesnetworks in over 30 countries and has partner networks in over 40 additional countries. It owns45% of Verizon Wireless, the largest mobile telecommunications company in the United Statesmeasured by subscribers. The name Vodafone comes from voice data fone, chosen by thecompany to "reflect the provision of voice and data services over mobile phones".
  6. 6. TABLE OF CONTENTSChapter No. Title Page No. Acknowledgement i Declaration ii Preface iiiChapter - 1 Introduction 1-5 • Statement of the problem • Introduction to the topic • Scope and ImportanceChapter - 2 The Indian Telecom Industry 6-9Chapter - 3 Company Profile 10-42 • IdeaChapter - 4 Research Methodology 43-48Chapter - 5 Data Analysis and Interpretation 49-70Chapter - 6 Findings, Conclusions, Suggestions 71-75 • Limitations 76 Bibliography 77 Appendices 78-80