RESEARCH REPORT on A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE -‐ A CASE STUDY OF MORADABAD CITY In the partial fulfillment of the award of degree of MASTER OF BUSINESS ADMINISTRATION BATCH(2010-‐2012) Research Guide: Submitted by: Miss. Sumita chahal Amit kumar singh MBA Department MBA(2010-‐2012) IMSEC Ghaziabad Roll no: 1014370006 IMS ENGINEERING COLLEGE GHAZIABAD(U.P)
ACKNOWLEDGEMENT First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guidedme with her knowledge and skill and helped me in successful completion of the work.I thank my Institute who has given me an opportunity to show my skills. I also thank all mynearer and dearer ones without there support this project would not been possible.I would heartily thank all the respondents of the survey without whose support & valuable inputsthis project would not have been completed
DECLARATIONI, Amit Kumar Singh here by declare that the Research report titled “A COMPARATIVE STUDY AND CONSUMER PREFERENCE TOWARDS IDEA AND VODAFONE -‐ A CASE STUDY OF MORADABAD CITY”, Submitted in Partial fulfillment for the degree of “MASTER OF BUSINESS ADMINISTRATION” to IMS ENGINEERING COLLEGE, GHAZIABAD is my own effort and has not been submitted earlier to any other University / Board / Institute. Place: Ghaziabad Amit kumar singh Date:
Certificate TO WHOM SO EVER IT MAY CONCERN This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute.He prepared research report titled “A COMPARATIVE STUDY AND CONSUMERPREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OFMORADABAD CITY” for partial fulfillment of Master of Business Administration (MBA)affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh TechnicalUniversity).I wish him all the best for his Future endeavors. Prof. Rushen S. Chahal Head of Department (MBA)
PREFACEIn this project report we have tried to study the importance of customer relationship managementin mobile companies like Idea and Vodafone. The CRM is a new technique in marketing wherethe marketer tries to develop long term relationship with the customers to develop them as lifetime customers. CRM aims to make the customers climb up the ladder of loyalty. CustomerService and Innovation are the drivers of this Cellular Brand. A brand known for many firsts,Idea was the first to launch GPRS and EDGE in the country. Idea has received internationalrecognition for its path-breaking innovations when it won the GSM Association Award for "BestBilling and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSMmobile service operator with pan India licenses. With a customer base of over 40 million in 15service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps inproviding pan India services covering over 90% of Indias telephony potential. A frontrunner inintroducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the mostcustomer friendly and competitive Pre Paid offerings, for the first time in India in an increasinglysegmented market. Vodafone is the worlds largest mobile telecommunications companymeasured by revenues and the worlds second-largest measured by subscribers (behind ChinaMobile), with around 341 million proportionate subscribers as of November 2010. It operatesnetworks in over 30 countries and has partner networks in over 40 additional countries. It owns45% of Verizon Wireless, the largest mobile telecommunications company in the United Statesmeasured by subscribers. The name Vodafone comes from voice data fone, chosen by thecompany to "reflect the provision of voice and data services over mobile phones".
TABLE OF CONTENTSChapter No. Title Page No. Acknowledgement i Declaration ii Preface iiiChapter - 1 Introduction 1-5 • Statement of the problem • Introduction to the topic • Scope and ImportanceChapter - 2 The Indian Telecom Industry 6-9Chapter - 3 Company Profile 10-42 • IdeaChapter - 4 Research Methodology 43-48Chapter - 5 Data Analysis and Interpretation 49-70Chapter - 6 Findings, Conclusions, Suggestions 71-75 • Limitations 76 Bibliography 77 Appendices 78-80