Business etiquette

1. ITALYLAND OF ART ,
FOOD AND
FASHION…….!!
Prepared by:
Amit,Anubhuti,Arihant
Ashwin,Dipro
Garima ,Manikrishna
Mounika ,komal

2. • Official Name : The Italian Republic
• Capital : Rome
• Population : 60.4 million and is the 6th
most populous country in Europe
• Official language: Italian
• Territory : 301,338 km2
• Has a temperate seasonal climate
• Italy President — Giorgio Napolitano
FACT FILE.

3. WHAT IS ITALY FAMOUS
FOR????
ITALY IS THE LAND OF FOOD , FASHION ,
ARCHITECTURE AND ART.
•IT IS FAMOUS FOR THE PIZZA AND PASTA THAT ORIGINATED THERE.
•IT IS FAMOUS FOR THE VARIOUS FASHION BRANDS AND COMPANIES
•IT IS FAMOUS FOR THE ARCHITECTURAL BULIDINGS AND
STRUCTERS.
•IT IS FAMOUS FOR THE VARIOUS ARTISTS AND ARTS THAT CAME
INTO EXISTENCE DURING THE RENAISSANCE ERA.

4. • Located in south-
central Europe
• To the north it borders
France, Switzerland,
Austria and Slovenia
along the Alps.
• The south it consists
of the entirety of the
Italian Peninsula,
Sicily, Sardinia and
many other smaller
islands.
• The independent
states of San Marino
and the Vatican City
Geographic
al
location

5. •Humanism
•Art
•Science
•Religion
•Self-awareness
Renaissance
•The Renaissance was a cultural movement that spanned roughly
the 14th to the 17th century, beginning in Florence in the Late
Middle Ages and later spreading to the rest of Europe.

6. ROME
 11th-most-visited city in the world
 most popular tourist attraction in Italy.
 Its historic centre is listed by UNESCO as a World Heritage Site
VENICE
 One of Europe’s most romantic cities
 City stretches across 117 small islands
 city has an average of 50,000 tourists a day
FLORENCE
• Florence is one of the most important Renaissance architectural
and art centers.
• Its historic centre was declared as world heritage site by UNESCO
• has several interesting museums with many famous paintings and
sculptures and is sometimes regarded as the art capital of Italy

7. ITALIANS
• People in Italy are predominately
Roman Catholic.
• Italy also has mature Protestant and
Jewish communities along with a
growing Muslim immigrant
community.
• 93% of the population are native
Italian speakers.
• Around 50% of the population speak
a regional dialect as mother tongue.
• Do not expect quick decisions or
actions to take place, as the Italian
bureaucracy and legal systems are
rather slow.

8. Italian Society & Culture
Italian Family Values
•The family is the centre of the social structure
and provides a stabilizing influence for its
members.
•In the north, generally only the nuclear family
lives together; while in the south, the extended
family often resides together in one house.
•The family provides both emotional and
financial support to its members.

9. RELIGION.
• The primary religion in Italy is Roman Catholic.
•There are more Catholic churches per capita in Italy than in any
other country.
•Although church attendance is relatively low, the influence of
the church is still high.
•Many office buildings will have a cross or a religious statue in
the lobby.
•Each day of the year has at least one patron saint associated
with it.
•Children are named for a particular saint and celebrate their
saint's day as if it were their own birthday.
•Each trade and profession has a patron saint.
•The church promulgates hierarchy, which can be seen in all
Italian relationships.
•They respect and defer to those who are older, those who have
achieved a level of business success, and those who come from
well-connected families

10. Etiquettes in Italy
Meeting Etiquette
•Greetings are enthusiastic yet rather formal.
•The usual handshake with direct eye contact and a smile suffices between
strangers.
•Once a relationship develops, air-kissing on both cheeks, starting with the
left is often added as well as a pat on the back between men.
•Wait until invited to move to a first name basis.
•Italians are guided by first impressions, so it is important that you
demonstrate propriety and respect when greeting people, especially when
meeting them for the first time.
•Many Italians use calling cards in social situations. These are slightly
larger than traditional business cards and include the person's name,
address, title or academic honors, and their telephone number.

11. Gift Giving Etiquette
•Do not give chrysanthemums as they are used at
funerals.
•Do not give red flowers as they indicate secrecy.
•Do not give yellow flowers as they indicate jealousy
•If you bring wine, make sure it is a good vintage.
Quality, rather than quantity, is important.
•Do not wrap gifts in black, as is traditionally a
mourning color.
•Do not wrap gifts in purple, as it is a symbol of bad
luck.
•Gifts are usually opened when received.

12. Dining Etiquette
and
Table Manners.
If invited to an Italian house:
. If an invitation says the dress is informal, wear stylish clothes that are
still rather formal, i.e., jacket and tie for men and an elegant dress for
women.
. Punctuality is not mandatory. You may arrive between 15 minutes late if
invited to dinner and up to 30 minutes late if invited to a party.
. If you are invited to a meal, bring gift-wrapped such as wine or
chocolates.
. If you are invited for dinner and want to send flowers, have them
delivered that day.

13. Remain standing until invited to sit
down. You may be shown to a
particular seat.
. Table manners are
. Follow the lead of the hostess. The
host gives the first toast.
. An honored guest should return the
toast later in the meal.
. Women may offer a toast.
. Always take a small amount at
first so you can be cajoled into
accepting a second helping.
. Do not keep your hands in your lap
during the meal; however, do not
rest your elbows on the table either.
. It is acceptable to leave a small
amount of food on your plate.
. Pick up cheese with your knife
rather than your fingers.
. If you do not want more wine, leave
your wineglass nearly full.

14. Conversations
•Italians much prefer face-to-face
contact, so it is important for the
business person to spend time in
Italy developing the relationship.
•The Italian business colleagues
are eager to know something
about the other party as a person
before conducting business with
him/her.

16. Business Cards
. Business cards are exchanged after the formal introduction.
. To demonstrate proper respect for the other person, look closely at their business
card before putting it in your card holder.
. It is a good idea to have one side of your business card translated into Italian.
. If you have a graduate degree, include it on your business card.
. Make sure your title is on your card. Italians like knowing how you fit within your
organization.
Dress Etiquette
. Dressing well is a priority in Italy.
. Men should wear dark colored, conservative business suits.
. Women should wear either business suits or conservative dresses.
. Elegant accessories are equally important for men and women.

17. Business Meeting Etiquette
• Appointments are mandatory and should be made in writing (in Italian) 2 to 3 weeks
in advance.
•Reconfirm the meeting by telephone or fax (again in Italian).
•Many companies are closed in August, and if they are open many Italians take
vacations at this time, so it is best not to try to schedule meetings then.
•In the north, punctuality is viewed as a virtue and your business associates will most
likely be on time.
•Have all your printed material available in both English and Italian.
•Hire an interpreter if you are not fluent in Italian.
•It is common to be interrupted while speaking or for several people to speak at once.
•People often raise their voice to be heard over other speakers, not because they are
angry.
•Although written agendas are frequently provided, they may not be followed. They
serve as a jumping off point for further discussions.
•Decisions are not reached in meetings. Meetings are meant for a free flow of ideas and
to let everyone have their say.

18. Business Negotiation
. In the north, people are direct, see time as money, and get down to business after
only a brief period of social talk.
. In the south, people take a more leisurely approach to life and want to get to know
the people with whom they do business.
. Allow your Italian business colleagues to set the pace for your negotiations. Follow
their lead as to when it is appropriate to move from social to business discussions.
. Italians prefer to do business with high-ranking people. Italians respect power and
age.
. Never use high-pressure sales tactics.
. Adhere to your verbal agreements.
. Heated debates and arguments often erupt in meetings.
. Haggling over price and delivery date is common.
. Decisions are often based more on how you are viewed by the other party than on
concrete business objectives.

19. Relationships & Communication
• Italians prefer to do business with people they know and trust
•Italians much prefer face-to-face contact, so it is important to spend time in
Italy developing the relationship.
•Your business colleagues will be eager to know something about you as a
person before conducting business with you.
•Demeanor is important as Italians judge people on appearances and the first
impression you make will be a lasting one.
•Take the time to ask questions about your business colleagues family and
personal interests, as this helps build the relationship
•Italians are extremely expressive communicators. They tend to be wordy,
eloquent, emotional, and demonstrative, often using facial and hand gestures
to prove their point.

20. Conclusion
•When a business person is interacting with people from around the world, it
is important to understand the culture and etiquette of the people around
him/her.
•By taking the time to learn a bit about how people do business in other
countries, he/she will be better at building good professional relationships.
•Italy, a country of remarkable beauty and varying regional characteristics,
is unmistakably a place of cultural achievement and historical pride.