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What is the primary purpose of market segmentation? To denote the differences between your company's offerings versus those of close competitors To understand the various categories of customer groups, which aids companies in targeting an entire mass market To research customer perceptions of products and services in an effort to develop marketing opportunities To create focused marketing mixes that effectively meet the needs of specific customers.

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What is the primary purpose of market segmentation? To denote the differences between your company's offerings versus those of close competitors To understand the various categories of customer groups, which aids companies in targeting an entire mass market To research customer perceptions of products and services in an effort to develop marketing opportunities To create focused marketing mixes that effectively meet the needs of specific customers

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  • 1. What is the primary purpose of market segmentation? To denote the differences between your company's offerings versus those of close competitors To understand the various categories of customer groups, which aids companies in targeting an entire mass market To research customer perceptions of products and services in an effort to develop marketing opportunities To create focused marketing mixes that effectively meet the needs of specific customers