What is the Information System design at the heart of the initiative? How has Duetto architected its technology and business infrastructure in order to deliver its service? What is Duetto's product? What is its value proposition? Is Duetto a success? What metrics would you use to measure success? Would you invest in it as a spinoff business? If Duetto is successful in getting traction do you think it will be a sustainable business? Could competitors easily imitate it?.