R.J. Brisson Photography is a business that photographs classic cars. Aubrey Illig and Renee Hernandez have been hired to redesign the website and branding. They plan to create a sleek, easy to navigate website that focuses the viewer's attention on Brisson's photographs. They will also develop Brisson's Facebook presence and keep him updated on their progress through biweekly meetings. Their goal is to attract more customers and better showcase Brisson's artistic work.

1. BRISSON PHOTOGRAPHY Brisson Photography is a business dedicated to capturing photographic images that have the essence of muscle cars and classic vehicle. He does this through finding the iconic detail of a car and expressing it in an artistic way. 9/30/11 Aubrey Illig & Renee Hernandez 1

2. WHO WE ARE Renee Hernandez: Majoring in Graphic Design (Plans to go into marketing) In charge of website layout and branding Aubrey Illig: Majoring in Graphic Design (Plans to go into graphic design/ motion graphics) In charge of gallery and branding 9/30/11 2 Aubrey Illig & Renee Hernandez 2

4. (objective, target audience, branding, strategies)

5. OUR TIMELINE

6. WHO OUR COMPETITORS ARE

7. HOW WE WILL BEAT THE COMPETITION

8. SAMPLES OF THEIR WORK

9. HOW WE WILL GET THINGS DONE

10. CLIENT PITCH

11. CLIENT APPROVAL9/30/11 Aubrey Illig & Renee Hernandez 3

12. R.J. Brisson Photography is a business dedicated to finding the essence of cars and accentuating those features in photographic images. Bob Brisson goes around to car shows and takes photographs of cars being shown and also shows his images at a stand he has set up. He brings in customers that way and then refers him to his website that is somewhat mediocre at the moment… but that’s all about to change. 9/30/11 Aubrey Illig & Renee Hernandez 4 What is Brisson Photography?

14. Mostly Male

15. Car EnthusiastsBob Brisson is trying to reach the people who miss the cars of the “old days”. His work focuses on the presence cars of the past have that todays modern cars lack. His customer base consists of those who owned the cars he photographs, or people looking for remembrances. 5

16. The R.J. Brisson Photography website is currently lacking the impact his work deserves. The way his work his currently shown, it doesn’t have the eye appeal that is needed to maintain a viewers attention. The main color is green, and unappealing The typography does not suit his style His gallery doesn’t have much organization or focus 9/30/11 Aubrey Illig & Renee Hernandez THE BEFORE... 6

18. Although simple, the black background and design of the website will still make it appealing and pull the viewer in.

19. The structure of his website will make it easy for one to find the work they desire in a simple and organized fashion9/30/11 Aubrey Illig & Renee Hernandez THE AFTER… 7

20. 9/30/11 Aubrey Illig & Renee Hernandez 8 Objective More enticing website that will keep viewers interested A more active Facebook that will reflect the R.J. Brisson Photography brand A more organized website that will be easier to navigate for customers use More consistent brand that can be seen throughout business meathods.

21. Full functioning, redesigned website that will entice viewers and make them want to continue to explore the site PayPal as a way for customers to purchase work More developed Facebook (that will be connected to website) that can update fans and give them information about new work, ideas, shows, etc. Logo 9/30/11 Aubrey Illig & Renee Hernandez 9 Deliverables

24. A website that is easier to navigate

25. A gallery that is more focused

26. A Facebook to connect with customers9/30/11 Aubrey Illig & Renee Hernandez 10 Requirements and assumptions

27. 9/30/11 Aubrey Illig & Renee Hernandez 11 TIMELINE Meetings with Bob Brisson every two weeks via Skype until all projects are completed Confirm final branding details with Brisson by October 14th Finish Facebook and teach Mr. Brisson how to use all of it’s functions by November 11th Finish website by December 2nd to allow time for any last minute adjustments and tweaks

28. 9/30/11 Aubrey Illig & Renee Hernandez 12 Competitor research Bullet Shots Calmes Photography Old Car and Truck Imagine you are looking for photography pieces of old antique cars. You need to find the best. Like most members of society, you go to google. You type in some generic search such as “antique car photography” thinking like most of the population that the best of the best is what is going to pop up first. These are the 3 sites you get. Their websites lack everything we are giving to the new and improved R.J. Brisson Photography website. Compare them, which one would you choose? I think the choice is obvious.

29. 9/30/11 Aubrey Illig & Renee Hernandez 13 New Site Home Page

30. 9/30/11 Aubrey Illig & Renee Hernandez 14 New Site “my story” page

31. 9/30/11 Aubrey Illig & Renee Hernandez 15 New Site Contact page

33. The simple page design makes the viewers eye go right to what really matters, the photos

34. Our website is easy to navigate but still has organization

35. Brisson Photography attends car shows to get the word out about his business that draws customers in

37. Your attention does not go to the art, it goes to the cluster of unimportant information

38. The websites do not look professional

39. You have to look for the work and the sites are not easy to navigate9/30/11 Aubrey Illig & Renee Hernandez 16 Us versus them

40. Our plan from here is to lock in our branding strategies, begin affiliating his Facebook and website, and finish website so R.J. Brisson Photography can get the attention it deserves. 9/30/11 Aubrey Illig & Renee Hernandez 17 What is next…

41. As we have progressed through the beginning of this project, we have been checking in and okaying everything with Mr. Brisson. So far he thinks we are on the right track and we are getting him where he wanted to go. We will continue to update him via email and during our skype meetings every two weeks. 9/30/11 Aubrey Illig & Renee Hernandez 18 Client Pitch

42. As we finish aspects of the project, we will print off an example/screen shot of the finished part along with the “okay” from Mr. Brisson. We will keep record of all emails and transactions and all aspects of our communication with the client. 9/30/11 Aubrey Illig & Renee Hernandez 19 Client Approval

43. 9/30/11 Aubrey Illig & Renee Hernandez 20 Thank you for your time and input.-aubreyillig& reneehernandez