3. ANNA demographic interests plays VOLLEY
ROSSI fan GUCCI
WORKS for CISCO likes NEW YORK
SINGLE activities shared U2 VIDEO
28 checked-in ARMANI CAFE’
391 FRIENDS talked about IPHONE 5
FASHION INFLUENCER
FASHION ADDICT OUT OF FASHION
AGE 25-35
AGE 18-35 AGE >35
> 10 FASHION PAGE FAN > 5 FASHION PAGE FAN < 5 FASHION PAGE FAN
< 500 FRIENDS ANY
> 500 FRIENDS
> 20 SHARES ABOUT FASHION ANY
> 10 SHARES ABOUT
FASHION
Advertize exactly where your Make product recommendations
customers hang out based on user interests
Create customized Create smart partnerships to build
communications and offerings your customer base
Capture attention with Develop brand ambassadors by
targeted advertizing rewarding your loyal customers
4. WHY USE IT
01GROW YOUR
UNDERSTAND
YOUR
CUSTOMER
CUSTOMER’S
HOBBIES AND
INTERESTS TO
BASE FIND MORE
LIKE THEM.
ACQUIRE
VODAFONE USED THEIR
FACEBOOK PAGE TO LAUNCH
AN ONLINE CONTEST FOR
THEIR FANS AND CUSTOMERS.
ANALYZE
CUBEYOU SHOWED VODAFONE THAT A HIGH
PERCENTAGE OF ITS TARGET CUSTOMERS IN
LONDON FREQUENTLY GO TO THE MOVIES AND
ARE PASSIONATE ABOUT ADVENTURE FILMS.
MEANWHILE, ITS INCREASING CUSTOMER
BASE OF YOUNG PROFESSIONALS IN MADRID
ARE SPORTS FANATICS WHO DON’T MISS AN
OPPORTUNITY TO CATCH REAL MADRID IN
ACTION.
_LIVES IN LONDON
_CHECKED IN AT SILVERCITY _LIVES IN MADIRD
THEATRE _CHECKED IN AT SANTIAGO
_LIKES JAMES BOND, BERNABEU STADIUM
SPIDERMAN AND INDIANA _LIKES KAKA, XAVI ALONSON
JONES AND MODRIC
ACT
VODAFONE USED CUBEYOU’S
INSIGHTS TO MODIFY THE
MESSAGE AND MEDIUM
OF ITS ADVERTISING AND
PROMOTIONS TO MARKET
TO DIFFERENT COUNTRIES,
CLUSTERS AND CUSTOMER
SEGMENTS.
5. INCREASE02
DON’T LOSE
YOU FANS TO A
CUSTOMER
GENERIC MESSAGE.
CREATE TARGETED
MESSAGES BASED
ON WHAT THEY
VALUE. RETENTION
ACQUIRE
COSMOPOLITAN MAGAZINE
ENCOURAGES ITS ONLINE
READERS TO SIGN-IN WITH
THEIR FACEBOOK ID.
ANALYZE
CUBEYOU SHOWED COSMO THAT THERE WAS
A STRONG CORRELATION BETWEEN CERTAIN
DEMOGRAPHIC CHARACTERISTICS OF ITS
TARGET READERS AND THEIR INTERESTS AND
BROWSING BEHAVIOURS.
_20-29 YEARS OLD
_SINGLE _30-35 YEARS OLD
_DEGREE IN BUSINESS _MARRIED
_LIVES IN AN URBAN AREA _DEGREE IN HUMANITIES
_PRIMARILY USES HER _PRIMARILY USES HER PC
SMARTPHONE _OCCASIONALLY LIKES AND
_REGULARLY LIKES AND SHARES COSMO’S “DAILY GIVE
SHARES COSMO’S FASHION AWAYS” ON FACEBOOK
TRENDS ON FACEBOOK _READS COSMO FOR
_READS COSMO FOR BEAUTY TIPS, PRODUCT
CELEBRITY NEWS, FASHION REVIEWS, FOOD/COCKTAILS
TRENDS AND LOVE ADVICE SUGGESTIONS
ACT
COSMO REGULARLY USES
THE INSIGHTS IT OBTAINS
FROM CUBEYOU TO GUIDE
THE CONTENT, PHOTOS,
LANGUAGE AND FORMATTING
STRATEGY OF ITS VARIOUS
ARTICLES AND FEATURES
TO APPEAL TO ITS DIVERSE
CUSTOMER SEGMENTS.
6. 03
UNDERSTAND
THE IMPACT OF
CALCULATE
YOUR MARKETING
ACTIVITIES. STOP
GUESSING AND START
YOUR ROI MAKING INFORMED
DECISIONS.
ACQUIRE
IN THE SUMMER OF 2012, AMADORI, A LEADING COMPANY IN
ITALY’S FOOD SECTOR, DEVELOPED GAMIFICATION ACTIVITIES,
ONLINE CONTESTS AND PROMOTIONAL EVENTS AT BEACHES AND
WINERIES TO ENGAGE ITS CUSTOMERS.
ANALYZE
BY USING FACEBOOK
CONNECT AND CENTRALIZING
DATA ON CUBEYOU’S
PLATFORM, AMADORI, FOR
THE FIRST TIME EVER, COULD
MEASURE THE REACH AND
SOCIAL IMPACT OF THEIR
CAMPAIGNS BY HOW MANY
PARTICIPANTS:
_BECAME AMADORI FACEBOOK FANS
_VISITED AMADORI’S CORPORATE WEBSITE
_TALKED ABOUT AMADORI ON FACEBOOK
_SHARED INFORMATION ABOUT AMADORI’S
CAMPAIGNS WITH THEIR NETWORK.
ACT
CUBEYOU ENABLED
AMADORI TO MEASURE THE
EFFECTIVENESS OF EACH
MARKETING ACTIVITY BY
ANALYZING THE QUANTITY
AND QUALITY OF CUSTOMER
REACHED BY EACH CHANNEL.
