AI in the Sales and MarTech Stack: Nothing to Fear

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"Latane Conant (Moderator) – CMO, 6sense Gerry Murray – Research Director, Sales and Marketing Technology, IDC Menaka Shroff – Global Head of Marketing, Devices and Mobility, Google Cloud Peter Isaacson – CMO, DemandBase"

AI in the Sales and MarTech Stack:
Nothing to Fear

AI in the Sales and MarTech Stack:
Nothing to Fear
Gerry Murry
Research Director,
Sales & Marketing
Technology
Global Head of Marketing,
Devices and Mobility
Latane Conant
CMO
(moderator)
Peter Isaacson
CMO
@peisaacson@LataneConant @menaka @murray_gerry

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AI in the Sales and MarTech Stack: Nothing to Fear

1. AI in the Sales and MarTech Stack: Nothing to Fear

2. AI in the Sales and MarTech Stack: Nothing to Fear Gerry Murry Research Director, Sales & Marketing Technology Global Head of Marketing, Devices and Mobility Latane Conant CMO (moderator) Peter Isaacson CMO @peisaacson@LataneConant @menaka @murray_gerry

Editor's Notes

Notes for Confidence Monitor: How do you define AI? Are there companies successfully experimenting with AI? Panelists to share one successful use case What are the prerequisites to have in place before implementing AI? Best practices? Build versus buy? Actionable takeaways for the audience