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DESIGN
20 Rules for
making good
design
Have a concept.
1
Communicate-

Don’t decorate.
2
Speak with one

visual voice.
3
Use two typeface
families maximum.

OK,maybe three.
4
Use the

one-two punch!
5
Pick colors on
purpose.
6
If you can do it
with less,

then do it.
7
Negative space is

magical-create it,
don’t just fill it up!
8
Treat the
type as
image,

as though
it’s just as
important.
9
Treat the
type as
image,

as though
it’s just as
important.
Type is only type
when it’s friendly.
10
Be universal;
remember that it’s
not about you.
11
Squish and
separate.
12
Distribute
light and
dark like
firecrackers
and the
rising sun.
13
or don’t do it at all.
Be decisive.

Do it on purpose-
Measure with your
eyes: design is visual.
15
Create images-

don’t scavenge them
16
Ignore fashion.

Seriously.
17
Move it!

Static = dull.
18
Look to history,
but don’t repeat it.
19
Symmetry is the
ultimate evil.
20

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Design Rules