Irish consumer opinions about spending, borrowing... and the Lottery!

1. Amárach Summer Panel
Results Report – 31st August 2015
By Amárach Research

2. 2
Feeling Unlucky
Gender
– Male
– Female
Age
– 15-24
– 25-34
– 35-44
– 45-54
– 55+
%
8
6
12
11
5
5
4
81
84
73
76
81
86
92
(Base: All Irish adults – 1000)
Demographics
Social Class
– ABC1
– C2DE
Region
Dublin
Leinster
Munster
Conn/Ulster
8
6
9
5
8
4
78
87
80
85
83
84
Agree
Disagree
%
46
44
46
5
39
4
44
46
44
46
5
39
4
44
%
The National Lottery will introduce
changes on Thursday that reduce the
odds of winning the jackpot but that
also mean that jackpots will be bigger in
future: do you agree with these
changes or disagree with these
changes?
7%
83%
10%
Don’t Know
Agree
Disagree

3. 3
To what extent do you agree with the statement: I am
more relaxed about spending money than I was a few
months ago
Gender
– Male
– Female
Age
– 15-24
– 25-34
– 35-44
– 45-54
– 55+
%
12
7
8
8
7
9
12
27
32
20
29
31
32
31
(Base: All Irish adults – 1000)
Demographics
Social Class
– ABC1
– C2DE
Region
Dublin
Leinster
Munster
Conn/Ulster
8
10
12
8
9
8
27
32
30
25
30
35
Strongly agree
Strongly disagree
9
10
33
18
30
Strongly Agree
%
4
44
4
5
39
4
44
4
44
4
5
39
4
44
Slightly agree
Neither/nor
Slightly
disagree
Strongly
disagree
%
To what extent do you agree with the
statement: I am more relaxed about spending
money than I was a few months ago

4. 4
To what extent do you agree with the statement: I would
be happy to borrow money from a bank if I need to
Gender
– Male
– Female
Age
– 15-24
– 25-34
– 35-44
– 45-54
– 55+
%
16
9
7
16
9
14
14
35
39
31
30
34
41
44
(Base: All Irish adults – 1000)
Demographics
Social Class
– ABC1
– C2DE
Region
Dublin
Leinster
Munster
Conn/Ulster
13
13
11
14
12
14
34
39
40
30
40
38
Strongly agree
Strongly disagree
13
13
19
18
37
Strongly agree
%
46
44
46
5
39
4
44
46
44
46
5
39
4
44
Slightly
agree
Neither/Nor
Strongly
disagree
%
To what extent do you agree with the
statement: I would be happy to borrow
money from a bank if I need to
Slightly disagree

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6. Trends Report
e. info@amarach.com
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
tw. twitter.com/AmarachResearch
s. slideshare.net/amarach/