Business Research Method

1. Fozia Kiran
Barkha Duseja

2. TOPIC
 We have been assigned with the topic,
“which tea brand people use more in Gulshan
Hadeed”
Our specific brand is Lipton yellow label

3. Research objectives :
1. Gain understanding in the consumption patterns of
packaged tea consumers.
2. Identify the means end tea brand consumer wants to
fulfill and the laddering that takes place in his/ her
mind while buying tea.

4. INTRODUCTION:
 Established in 1893 as Thomas J Lipton Co
 Acquired by Unilever in the year 1972.
 Launched in Pakistan in 1948
 Leading tea brand in the world
 More than 11 major varieties of Lipton in Pakistan

5. Cont……
 Lipton is a well known product of Unilever Pakistan.
The company was established in 1948. Unilever
Pakistan (70.4% Unilever equity) is the largest FMCG
company in Pakistan, as well as one of the largest
multinational operating in the country

6. Literature Review
http://www.dawn.com/news/1246573
 Tea prices reduced
 AAMIR SHAFAAT KHAN — PUBLISHED Mar 19, 2016
06:39am
 “NEWYORK” Published by New York Media, LLC.
 Health and Humor (By Charles Frederick Schafer)
 https://blablawriting.com/marketing-tea-and-lipton-
yellow-label-essay

7. Research Methodology
 SECONDARY RESEARCH:This study is the basic
research in which facts and figures are documented on
the preference on tea brand in Gulshan hadeed.
 This research applies the quantities paradigm in which
data have been collected in the form of online surveys
as well as written surveys.

8. Purpose
 The main purpose of the survey was to study the
market and see the growth potential of lipton yellow
label.
 Monopoly of brand

9. Defining the Sample
 The purpose of our sampling here is to gather various
types of statistical information of a qualitative nature
about the whole tea consumer market.
 Population : Gulshan Hadeed
 Sample: 100

10. Respondent Information

11. Respondent Information
 16 t0 60 age group
 25000 to 120000
 Home locality A,B,C
 Mostly middle class

12. Delimitations
 The thing we observed while conducting
this research is that people was not willing
to response sincerely in surveys.

13. Analysis

14. How many cups of tea you take per day?

15. Consumption of tea cups VS income

16. What do you prefer most?

17. Gender VS Preference of Tea
 0.02% females consume more tea compare to man

19. Gender VS Headache/laziness

20. Conclusion

21. THANK YOU FOR LISTING