During COVID many business sectors suffered from a loss of trade due to lock-downs and the
inability of customers to move freely. Whilst the reasons for this were justified by the extremity
of the pandemic, many businesses are still trying to recover from the impact of that time. This
includes restaurants, which are now also being impacted by high inflation. Customers are feeling
poorer and being more careful about what they spend their money on. One such restaurant is
called PROOF LOUNGE (https://proofwaterloo.com/). Your task is to create a DIRECT
MARKETING campaign that can help them gain new customers even though the trading
conditions are difficult. Preferred priorities: In-house dining Take out curbside collection/pick
up Do not include delivery services as these add cost and cut into profits for the business. Goal:
To entice 100 new customers for use the restaurant over the period of a month by having them
use the promotional code you will include on your DIRECT MAIL materials. (This enables you
to track how many people respond to the DIRECT MAIL Campaign) 3. Outline how many
households you will send your DIRECT MAIL campaign to and specify their geographical
locations by description and postcode. 4. Provide an overview of the cost of sending the mailer
out through Canada Post 5. Write a short paragraph that explains why your chosen content will
connect with your target market to enable you to reach your goal of 100 new customers in one
month. (No more than 100 words).
During COVID many business sectors suffered from a loss of trade due.pdf
1. During COVID many business sectors suffered from a loss of trade due to lock-downs and the
inability of customers to move freely. Whilst the reasons for this were justified by the extremity
of the pandemic, many businesses are still trying to recover from the impact of that time. This
includes restaurants, which are now also being impacted by high inflation. Customers are feeling
poorer and being more careful about what they spend their money on. One such restaurant is
called PROOF LOUNGE (https://proofwaterloo.com/). Your task is to create a DIRECT
MARKETING campaign that can help them gain new customers even though the trading
conditions are difficult. Preferred priorities: In-house dining Take out curbside collection/pick
up Do not include delivery services as these add cost and cut into profits for the business. Goal:
To entice 100 new customers for use the restaurant over the period of a month by having them
use the promotional code you will include on your DIRECT MAIL materials. (This enables you
to track how many people respond to the DIRECT MAIL Campaign) 3. Outline how many
households you will send your DIRECT MAIL campaign to and specify their geographical
locations by description and postcode. 4. Provide an overview of the cost of sending the mailer
out through Canada Post 5. Write a short paragraph that explains why your chosen content will
connect with your target market to enable you to reach your goal of 100 new customers in one
month. (No more than 100 words)
