Brand Building 2.0 India Summit

BrandBuildingSummit.com
HICC Novotel, Hyderabad
6-8 March, 2009
Sponsorship & EXPO Opportunities

A radical change has occurred in the world of brand building.
“ ”

The increased usage digital media such as internet and mobile devices, has caused a
fundamental shift in the way consumers communicate. They have personalized the
way they shop, interact, watch, listen and communicate.
0
20
40
60
80
100
120
140
1998200020022005200720092011
Indian Internet Population Growth Chart
Internet Population
Growth in Millions
45 Million
100+ Million

Information is developed outside of the company and delivered as soon
as it is experienced. Consumers are creating brand messages and
expressing themselves using the brands that resonate with them. People
trust these recommendations from other consumers more than
advertisements.
The shift from push to pull is creating both challenges for marketers and
opportunities to engage consumers in new ways—and to start lasting,
profitable relationships with them.
There’s never been a more exciting time to build BRANDs...
Welcome to the era of
BRAND BUILDING 2.0...

The Business Revolution
Mobile marketing, online video and social networking, to name three, are among the
latest branding trends that are captivating, confusing and challenging marketers. It’s
easy to be inspired (if not a little overwhelmed!) by the seemingly unlimited creative
possibilities of Internet marketing and Web 2.0. Yet it can be difficult to figure out
which trends will work best for your business and how best to deploy them.
So, how does a responsible marketer put this “new media” trends and Web2.0
awareness for the benefit of its Brand?

Brand Building 2.0 India Summit
The Summit encourages adoption of New Media for Brand
Building 2.0, fostering new dialogues and ideas. Designed for
marketers and business leaders in organizations of all types
and sizes, Brand building 2.0 India Summit put participants in
touch with some of the most innovative corporate and
community brand builders working today- and introduce the tools and information
needed to make Brand Building 2.0 work for you.
Summit Schedule
• Expo- Web2.0 and New Media, 6-8 March,2009
• Conference- Brand Building 2.0, 7-8 March,2009
• Unconference & Workshops- Netizen India, 6 March,2009

Netizen India Unconference
Netizen India Unconference will encourage young entrepreneurs
and students to come up with some innovative ideas and
workshops, typically focused on the Web2.0, New Media and
latest Internet Trends. Anyone with a Brand Building 2.0 India
Summit badge can share knowledge and join in open discussions
with the community at large in two different ways:
Open Sessions: You simply schedule your topic, show up, and
lead the discussion. These can be scheduled onsite.
Workshops: Join a conversation with a panel of community
members scheduled in advance.

Web2.0 & New Media Expo
Companies providing a product or service that new media
entrepreneurs and content creators need, or for small-to-large
enterprises integrating new media communications, can
exhibit at Web2.0 & New Media Expo.
• Application development
vendors
• Advertising(Online/Offline)
• Automotive Portals
• Blog Publishing Software
• Computing & Internet
• Entertainment
• Financial Services /
Investment Banking / VC
• Internet TV &
Radio Services
• Media (New, Social,
Traditional)
• Mobile Computing
• Podcasting Products
• Real Estate
• Software and Peripherals
• Search Engines
• Social Media Technology and
Communities Software
• Telecommunications
• Tours and Travel portals
• Technology Products
• Wireless and high speed ISPs
• Web hosting and web operations
providers
• Professional services for internet
start ups
Who Exhibits

BRAND BUILDING 2.0 CONFERENCE

At Brand Building 2.0 Conference, marketers and business decision makers from
every industry shall come together. Learning and working with some of the most
innovative experts in Brand Building 2.0 today, through Keynote Sessions and Panel
Discussions, they would explore the power of internet to advance their own
business goals while fostering a consistent, credible and positive image of their
brand across globe.
Agenda DAY 1 DAY 2
09:00-09:30 hrs Registration and Coffee Registration and Coffee
09:30-09:45 hrs INAUGURAL SESSION: Welcome to Chief Guest,
Panelists, Speakers and Attendees
SPEAKER SESSION: E-tailing and Critical Success Factors for
branding
09:45-11:00 hrs OPENING SESSION: BRAND BUILDING 2.0 (WHAT AND
WHY OF IT)
11:00-11:30 hrs Tea/ Coffee Break Tea/ Coffee Break
11:30-13:30 hrs PANEL DISCUSSION: Making sense of the new media
picture
PANEL DISCUSSION: How can brands penetrate emerging
Indian market using the online media?
13:30-14:30 hrs Lunch Lunch
14:30-16:00 hrs SPEAKER SESSION: Your Brand Building2.0 Tools SPEAKER SESSION: Branding through Mobile Media
16:00-16:30hrs Tea/Coffee/Snacks Tea/Coffee/Snacks
16:30-18:30 hrs PANEL DISCUSSION: Branding through Social media PANEL DISCUSSION: A Peek into the future: Brand Building
2020
18:30-18:40 hrs Closing Speech Closing Speech
18:40 onwards Cocktail and Dinner Cocktail and Dinner

Speakers
Seth Godin
(Bestselling author, Entrepreneur, A
List Blogger, Founder of Squidoo)
Mitch Joel
(President, Twist Image)*
JJ Gabay
(CEO, Brand Forensics)*
N S Muthukumaran
(Director of Online Research,
Neilson Research)
Ramanujam Sridhar
(CEO, Brand-Comm,
Visiting Faculty)
Jeremy Jacobs
(A List Blogger,
Corporate Presenter)
Mohammed Iqbal
(Senior Planning
Director, Ogilvy and
Mather)*
Shailendra Ravi
(Head Indian
Operations Game
Shastra)

Who Attends
• VCs and Analysts
• Senior Academics.
• Companies and organizations tracking
emerging technologies
• Business strategists
• Web and UI designers
• Students from Technology and Management
institutes.
• CEO, Presidents and Managing Directors
• Chief Marketing Officers (CMOs)
• Senior Directors, SVP or Heads
with responsibility for-
 Marketing
 CRM
 Branding
 Corporate communications
 PR
• E-Business/E-Commerce Managers
• Business Development Managers
• Product Managers
• Marketing Consultants
• Strategic planners
• Members of Media
• CxOs and IT managers
• Technologists and Entrepreneurs
• Application developers
Participation Benefits
Get Industry insights that cut through the hype and buzz, gets you the
real business value.
Understand the emerging trends and learn best practices associated with
Online Branding
Interact with vendors providing E-Tailing services and capabilities. Identify
the tools to promote your brand, and means to improve your brands
online visibility
Get the early watch-outs regarding the technologies, methodologies,
vendors and markets in Brand Building 2.0
Connect and understand solutions and strategies through panel
discussions, end-user case studies, exhibits, networking breaks and more.

Media Promotions
• Coverage Via Hoardings at key places at
Metropolitan cities. Hoardings across Hyderabad at
prime locations, a month prior to Summit
• Print Media Partnership with Paper and Business
Magazine, TV Media Partnership with News Channel
and Radio Media Partnership for local coverage
• Online Media Partners with coverage of over
100,000 of targeted audience.
• Invitation to renowned 50 Indian and
10 International Bloggers
• Online Networking: Pathable.com
• Event Following: Twitter
• Event Groups: Facebook, Linkedin
• Wikis: WetPaint.com, Prwiki.com, aboutus.org
• Summit Pictures and Banners: Flickr.com,
Webshots.com
• Summit Video Channel: Youtube.com, BlipTv.com,
Videojug.com
Reach of Brand Building Summit
Through Invited
Bloggers(Indian and
International)
Through Online
Video Promotion
Through Social
Networking Sites
Through Summit
Pictures and SEO
Through Media
Partnerships and
Promotions
500,000
250,000
140,000
100,000
500,000
Effective Reach-
More than 1,000,000

WHY SPONSOR?

Sponsorship Benefits
Brand building 2.0 India Summit promises to be widely followed as well as eagerly
attended.
We offer Sponsorship opportunities that are incredibly powerful and, in conjunction
with an exhibition stand at the expo, will give your company optimum exposure. Put
yourself at the forefront of this important effort- and position your company up and
centre with the dynamic individuals attending the summit. Maximize your
organisation’s exposure in print, online and on-site with sponsorship opportunities in
Brand building 2.0 India Summit. Build your brand as you interact with an audience of
500 corporate leaders and marketing professionals and 5000 expo attendees,
representing a broad-spectrum of industries.

Sponsorship Types
Sponsor opportunities are designed to fit your budget and marketing objectives. Gain
visibility with the most dynamic and influential individuals of India. We have 5 levels
of partnerships with numerous benefits.
• Exclusive Name Sponsorship (35,00,000 INR)
• Gold Sponsorship X 3 (20,00,000 INR)
• Silver Sponsorship X 5 (10,00,000 INR)
• Travel Sponsorship X 1 (7,00,000 INR)
• A La Carte Sponsorship
– Lunch and Refreshments Sponsorship X 2 (4,00,000 INR)
– Cocktail and Entertainment Sponsorship X 1 (6,00,000 INR)
– Wi-Fi Sponsorship X 1 (4,00,000 INR)
– T Shirt Sponsorship X 1 (2,00,000 INR)
– Goodie Bag Sponsorship X1 (2,00,000 INR)
*Service Tax 12.36% mandatory
* Other Taxes As Applicable

NAME SPONSORSHIP
35,00,000 INR
YOURCOMPANY’S

Name Sponsorship
Your organisation will be making a significant contribution towards the overall
success of the event and will receive maximum exposure through the following:
• Acknowledgment as the Name Sponsor during the Opening Session and
everywhere the event is mentioned*
• Recognized in all media mentions
• Logo Placement on the Back drop of the main stage in Plenary Hall for the
duration of the Conference*
• 6X9(54 SqMts) Exhibition booth in prime position (worth 7,56,000 INR)*
• Screening of corporate film or presentation (5 mins during breaks) at the
conference conducted by you and at networking coffee lounge at the expo*
• Recognition as the Name Sponsor on all printed Summit material including the
Summit Guide*
• Displayed in all attendee direct mail pieces sent before the event
• Recognized in all pre-show press releases regarding the event
• Key note speaker nomination*

Name Sponsorship (Cont...)
• Nomination for 2 panellists for panel discussions
• Company logo and link to the organization’s website on the
BrandBuildingSummit.com Home Page, event page, plus on the Sponsor Page (a
120x30.gif or .jpg is required) for 3 months and on all archive pages of the summit.
• Fifteen (15) complimentary Full Summit Passes, to be used for company
employees, booth staff, clients or affiliates (Worth 1,65,000 INR)*
• Ability to purchase additional Full-Conference Tickets at 25% discount the
prevailing rate at the time of purchase*
• 2 Full page Color advertisement in Summit Guide(finished artwork supplied by
you)(Worth 50,000 INR)*
• Recognition as the Name Sponsor on Summit Welcome signage.
• Name Sponsor acknowledgment on signage within the Exhibition Space
• Gift inclusion(to be provided by you) into each delegate goodie bag

Name Sponsorship (Cont...)
• 300 word profile(write up to be provided by you) included on the website *
• Mention in Closing Speech
• Logo on “Thank you Sponsors Banner” in registration area.
• Mailing list of the delegate contact details provided after the Conference in
accordance with the Privacy Act
* Exclusive for Name Sponsor

GOLD SPONSORSHIP
20,00,000 INR X 3

Gold Sponsorship
• Acknowledgment as the Gold Sponsor during the Opening Session
• Recognized in all media mentions
• Logo Placement on the Back drop wings of the main stage in Plenary Hall for the
duration of the Conference
• 6X6(36 SqMts) Exhibition booth in prominent position(5,04,000 INR)*
• Screening of corporate film or presentation (3 mins during breaks) conducted by
you ) at the conference and at networking coffee lounge at the expo*
• Recognition as the Gold Sponsor on all printed Summit material including the
Summit Guide
• Displayed in all attendee direct mail pieces sent before the summit
• Nomination for 2 panellists for panel discussions*
• Company logo and link to the organization’s website on the WorldNetLabs.com
Home Page, Online Branding event page, plus on the Sponsor Page (a 120x30.gif or
.jpg is required)

Gold Sponsorship (Cont...)
• Twelve (12) complimentary Full Summit Passes, to be used for company
employees, booth staff, clients or affiliates. (Worth 1,32,000 INR)*
prevailing rate at the time of purchase*
• Full page Color advertisement in Summit Guide(finished artwork supplied by you)(
Worth 25,000 INR)*
• Recognition as the Gold Sponsor on Summit Welcome signage.
• Gold Sponsor acknowledgment on signage within the Exhibition Space
• 200 word profile(write up to be provided by you) included on the website
• Mention in Closing Speech*
* Exclusive for Gold Sponsor

SILVER SPONSORSHIP
10,00,000 INR X 5

Silver Sponsorship
• Acknowledgment as the Silver Sponsor during the Opening Session
• Recognized in all Media Mentions
• 3X6(18 SqMts) Exhibition booth in prominent position(Worth 2,52,000 INR)*
• Recognition as the Silver Sponsor on all printed Summit material including the
Summit Guide
• Nomination for 1 panellist for panel discussions
Home Page, Online Branding event page, plus on the Sponsor Page (a 120x30.gif or
.jpg is required)
• Ten (10) complimentary Full Summit Passes, to be used for company employees,
booth staff, clients or affiliates. (Worth 1,11,000 INR) *

Silver Sponsorship (Cont...)
prevailing rate at the time of purchase.
• Half page Color advertisement in Summit Guide(finished artwork supplied by you)
(Worth 12,500 INR) *
• Recognition as the Silver Sponsor on Summit Welcome signage.
• Silver Sponsor acknowledgment on signage within the Exhibition Space
* Exclusive for Silver Sponsor

TRAVEL SPONSORSHIP
7,50,000 INR X 1

Travel Sponsorship
Travel Sponsorship will also include logo insertion in a card with keys of the rooms
for speakers. You will also be able to insert a pamphlet when we will send the airline
tickets. (Exclusive)
• Acknowledgment as the Travel Sponsor during the Opening Session
• Recognized in all Media Mentions
• 3X3(9 SqMts) Exhibition booth in prominent position (Worth 1,26,000 INR)
• Recognition as the Travel Sponsor on all printed Summit material including the
Summit Guide
• Nomination for 1 panellist for panel discussions
Home Page, Online Branding event page, plus on the Sponsor Page (a 120x30.gif
or .jpg is required)

Travel Sponsorship (Cont...)
• Seven(7) complimentary Full Summit Passes, to be used for company employees,
booth staff, clients or affiliates. (Worth 77,000) *
prevailing rate at the time of purchase.
• Half page Full Colour advertisement in Summit Guide(finished artwork supplied by
you) (Worth 12,500 INR) *
• Recognition as the Silver Sponsor on Summit Welcome signage.
• Silver Sponsor acknowledgment on signage within the Exhibition Space
* Exclusive for Travel Sponsor

A LA CARTE SPONSORSHIP
Choose Your Style

A La Carte
Cocktail Rs. 6,00,000 Sponsorship: Demonstrate your hospitality by hosting an “after
hours” event. It is a great way to regroup after the session. Your banner will be placed in the
cocktail area, and your company’s name would be exclusively mentioned during the invitation
for joining for cocktails, at the end of the summit. Your logo will be placed at the event site,
and in the “Thank you Sponsor’s banner” in the Brand Building2.0 India Summit Registration
area. You can also insert gift in the goodie bag. 10% discount for Ad Insert in the Summit
Guide. You also get 4 free delegate passes worth 44,000 INR. You also get 3X3(9 SqMts)
exhibition booth worth 1,26,000 INR.
Wi-Fi Rs. 5,00,000 Sponsorship: Get everyone connected as “Brand Building 2.0 India
Summit” Wi-Fi sponsor. Your logo will be placed on directional signage to the session hall. Your
logo will also be placed at the event website, and in the “Thank you Sponsor’s banner” in the
Brand Building2.0 India Summit Registration area. You also get 3 free delegate passes worth
33,000 INR. You also get 3X3(9 SqMts) exhibition booth worth 1,26,000 INR.
T-Shirt Rs. 4,00,000 Sponsorship: Everyone loves to get T-shirts! Features conference
logo and your company logo. Distribution near Brand Building2.0 India Summit Registration
area. Your logo will be placed at the event website, and in the “Thank you Sponsor’s banner”
in the Registration area. You also get 2 free delegate passes worth 22,000 INR. You also get
3X3(9 SqMts) exhibition booth worth 1,26,000 INR.

EXPO OPPORTUNITIES
Choose Your Stall

EXPO Opportunities
Web 2.0 and New Media Expo will
provide a targeted venue to reach the
real decision-makers and will feature a
30,000 square foot tradeshow filled with
exhibitors showcasing all things Web
2.0—tools, technologies, services,
infrastructures, and more!
EXHIBIT SPACE COST
14,000 INR per sq. mt. + 12.36% Service Tax(mandatory)

EXPO Floor Plan
Dimension
s (Meters)
Size Qty SqMt
3X3 9 SqMt 71 639
3X6 18 SqMt 5 90
3X9 27 SqMt 3 81
6X6 36 SqMt. 10 360
6X9 54 SqMt 3 162
Totals 1332
BOOTH INCLUDES:
• One draped table and 2 chairs.
• Standard booth identification sign
• Listing in the official conference program and show
directory.
• Four complimentary exhibitor personnel badges and
one complimentary entry into conference per 9 sq. mt.

PRODUCED BY

About World Net Labs
• World Net Labs is a company focusing on Web Technologies and Applications,
Product Research and Development, Web Social Applications, E-Business
Performance, Online Branding, Web Design and Usability Consultation, User
Behavioural and Satisfaction Research. In coming time, we will be providing end-
to-end solutions and services through numerous products.
• World Net Labs is part of EzeeQ Infobahn Pvt Ltd., an organization directed by a
volunteer board, which devotes its time and services to promote research on new
challenges and provide solutions from existing resources, primarily focused at
innovative technology based companies across the globe, irrespective of their size
or competencies.

World Net Labs Team
• Rohit Das (Director)- Rohit Das, is a management graduate from a leading business school. He
has vast experience working in the reputed company like Tata, Electrolux, Mod regon
corporation cooperative of Spain, Pepsi, Videocon, Group, Apollo etc. His experience varied
industries from FMCG, Durables to fashion, Life style & Pharma.
• Vinay Kumar (Director)- Vinay Kumar has more than 17 years of experience of strategy,
business planning, market planning and process improvement. He is a graduate from the
Indian Institute of Management, Ahmedabad. Among various companies in the past, he has
worked with the RPG group, Ernst & Young, Netjets, and Apollo Hospitals.
• Ravi Singhal (CEO)- Ravi Singhal is the CEO of WorldNetLabs, the research wing of ezeeQ
Infobahn Pvt. Ltd. He has 9 years in the Information Technology Industry with a diverse
background in designing and architecture. Responsible for the strategic direction of
WorldnetLabs and overall management, Ravi has proven track record in managing teams and
operations. His current role is to increase the value of WorldnetLabs through the
development of processes and procedures which allow company to expand its horizon. Ravi
has earned his bachelor's from VNIT, Nagpur. A nerd that loves technology and how it can be
used to change reality.

World Net Labs Team
• Saurabh Uttam (CMD)- Saurabh Uttam is a visionary for the team and generator of Idea. He is
Post Graduate in Computer Application and has 5 years experience in Internet Technologies
and Web Media. His major role in the company is Business and strategy development, and
manages daily operations. He is a guru in innovative online branding strategies and analyzing
e-business performance. He has done his Bachelors of Science and Post graduation from
ICFAI.
• Divya Uttam (CCO)- Divya Uttam holds an Advanced Diploma in Web Technology and has
graduated in Mass Communication. She is responsible for managing the communications and
public relations. She is amongst the well known bloggers of India, with reader base world
wide. She owns a community as large 5000 bloggers and readers in MyBlogLog and more
than 500 feed readers. Divya is a web design and usability expert.
• Ravindra Sudhindra (CTO)- Ravindra Sudhindra is key contributor in formulating strategic
goals. He more than 10 years of extensive experience in IT Industry involving in analysis,
design implementation of large scale IT projects. He is responsible for research analysis and
implement ideas that involve new technology innovations. He has done his B.E. from
Bangalore University and M.S. in Computer Engineering, Wayne State University (WSU),
Michigan, USA.

Be a part of the Asia’s LARGEST Branding Summit...
Let the POWER of WEB2.0 build your Brand
For Further Queries contact Divya :
cell: +91-9703561600,
email: divya@worldnetlabs.com

Brand Building 2.0 India Summit

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to Brand Building 2.0 India Summit

Similar to Brand Building 2.0 India Summit (20)

Recently uploaded

Recently uploaded (20)

Brand Building 2.0 India Summit