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1. How does Hormel use its Web site to promote its products? 2. Is the site designed more to
promote the company or its brands? 3. Check out the Spam Web site at http://www. spam.com.
How do you think Hormel is able to successfully sustain this brand that is often the punch line to
a joke? 4. Give an example of a company the promotes their Brand over their products (do rot
use Coca Cola, that is too obvious) - and state why they are successful in introducing products
based on the brand recognition.

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