3. A B2B marketplace owned by neither the buyer or seller and includes many buyers and sellers is called: a public e-marketplace. a consortium. a private e-marketplace. an information portal. 4. The primary category of product purchased through e-distributors is: maintenance, repair, and operation items. raw materials. human resources. information resources. 5. Reintermediation occurs when: the power of existing intermediaries increases. direct interactions between buyers and sellers are replacing the role of intermediaries. new uses are discovered for mature products. new kinds of intermediaries emerge. 6. Reverse auctions are effective when: There is a single seller and many buyers. There is a single buyer and many potential sellers. The buyer and seller are from different industries. There is one buyer and one seller. 7. The degree to which a customer will continue to buy from a specific vendor over time is called customer: a. trust. b. satisfaction. c. loyalty. d. relationship strength. 8. Internet payments for items costing from a few cents to approximately a dollar are called ____. a. microtransactions c. micropayments b. mini transactions d. mini payments ____ 9. ____ is electronic junk mail, also known as unsolicited commercial e-mail. a. Spam c. Java b. CGI d. VPN ____ 10. A(n) ____ can be an elaborate smart card with a microchip or a plastic card with a magnetic strip that records the currency balance. a. electronic card c. virtual card b. stored-value card d. credit card ____ 11. Application servers are usually grouped into two types: page-based and ____. a. script-based c. group-based b. server- based d. component-based ____ 12. A(n) ____ electronic wallet stores a consumer's information on his/her own computer. a. virtual c. server-side b. client-side d. online ____ 13. One way to be able to trace electronic cash is to attach a(n) ____ to each electronic cash transaction. a. watermark c. name b. serial number d. digital certificate ____ 14. Which of the following provides a connection between e-commerce software and a companys existing accounting system? a. Software c. Firmware b. Endware d. Middleware.