5. OBSERVATION
From the picture, we had the perception of a cube and through
brainstorm realized a relation between childhood pranks (Lego,
Tetris, Cartoon), memories and the cube.
6. PROBLEM DEFINITION
The child in the virtual world is like a closed cube, but
in the real world interacting with others it becomes an
open cube.
8. Ana Jam is 7 years old, she is an
only child.
She has just virtual friends
because she’s very shy, her
parents work a lot and that’s
why she feels alone.
PERSONA
10. 1.
The proposal is to create a space where families can
take their children to play and have interpersonal
interaction . " Think / Live Outside the Box “
2.
In addition , companies can promote events with their
own employees and also with schools or groups of
people ( a neighborhood, for example) in order to
support the child and improve their brand image .
3.
Count on partnerships of schools, nurseries , children's
stores and professionals ( pedagogues , psychologists ,
monitors Recreation )
4.
We partnered with the professionals so that the games
can be tracked and better developed aiming to socialize
the child , so that it interacts both with family and with
other children, this way stimulating the development of
the child.
11. 5.
To achieve our customers , we use tools such as e - mail MKT ,
social networks and posters in strategic locations .
6.
Interaction with customers is done through co - creation,
word-of -mouth events like special dates , events promoted by
companies , etc. and personal assistance .
7.
Being the main activities : games, plays, theater, competitions,
challenges , sports. We will have the resources for personal
interaction , dynamics , games , database , internal records ,
waldorf education, contact with parents and children.
8.
Costs will be to: materials like toys, stationery, renting space ,
hiring professionals, etc.
9.
Sources of Income : Individual tickets to the families
sponsoring companies
and
12. 7.
Being the main activities : games,
plays,
theater,
competitions,
challenges , sports. We will have
the resources for personal
interaction , dynamics , games ,
database , internal records ,
waldorf education, contact with
parents and children.
8.
Costs will be to: materials like
toys, stationery, renting space ,
hiring professionals, etc.
9.
Sources of Income : Individual
tickets to the families
and
sponsoring companies
13. Therefore , through this structure we can give
children like Ana Jam , a space where she can make
new friends , develop interpersonal skills , have fun ,
dream , " fulfill fantasies " , arouse curiosity , learn
above all experience new and feel what it is to be a
child .
