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… the process of managing
software that is built and
implemented as a product ...
to generate biggest possible
value to the business ...
http://en.wikipedia.org/wiki/Software_product_management
biggest
possible
value
to the business
feasiblity,
dependancies,
enablers
+ve value
only what is needed
visible
R + Q + I + Vfm
stakeholder ♥
features
+ve
visible stakeholder ♥
a simple model
feature feature feature feature feature feature
ROADMAP
a simple model
features
+ve
visible stakeholder ♥
not always feasible
bugs
dependancies?
spikes?
tech debt
users don't like
what we bult
stakeholders
change their mind
market context
changes
problems with this simple model
features bugsvisible
+ve -ve
infrastructure
£ of doing
business
invisible
a new model
features bugsvisible
+ve -ve
infrastructure
£ of doing
business
invisible
errors in
implementation
tech debt, spikes, tech
design, user testing,
meetings, training,
anything not in the
other boxes ...
anything which you need to
do, to enable a feature to
be delivered to appropriate
level of quality
remember: this is what our
stakeholders love, lots of
this
a new model
features bugsvisible
+ve -ve
infrastructure
£ of doing
business
invisible
bare minimum
yes here to - but there's a
limit before stakeholders fall
out of love
mostly here please
where to spend our time
also, bare minimum
features
bugs
visible
+ve -ve
infrastructure £invisible
new model showing relative time spent
features
bugs
visible
+ve -ve
infrastructure £invisible
yes!
yes!
no - triage and either do if
you need to, or discard
include on the backlog?
features
bugs
visible
+ve -ve
infrastructure £invisible
triage immediatly
how to plan for?
2. then deliver bare
minimum of
enablers
1. build mvp to prove
the requirement and
test any assumptions
3. then just enough
to maximise the
value before
pivoting
features
bugs
visible
+ve -ve
infrastructure £invisible
strategy, research,
insights
tech design to deliver
must-be quality (i'll
come back to this)
everywhere. beware!
inputs
bug reports from users on
LIVE environments,
features
bugs
visible
+ve -ve
infrastructure £invisible
shout about
these things
and these, but only after
you deliver the feature
they enable
keep quite about these -
don't air your dirty
laundry.
task completed, what to shout about?
features
bugs
visible
+ve -ve
infrastructure £invisible
features which don't
have a real user in the
story are invisible and
=> most likely
infrastructure
which things should we watch out for?
'requirements' =
perceived user needs.
test all assumptions
large batches. e.g. 3
months between UX
designs completed
and feature build
bugs reports which are
really new
requirements
bugs you don't need to
fix (is not "must-be
quality" - see KANO
method)
spikes which aren't
timeboxed
meetings you don't
need
doing more than the
bare minimum
po
sit
ive
in
vis
ibl
e
Aside - KANO method
http://en.wikipedia.org/wiki/Kano_model
BACKLOG
mvp:
test assumptions
infrastructure
deliver biggest possible
value in timeframe
our new model

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Generating biggest possible value to the business