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The role of User generated content in marketing strategy
1. The role of User Generated content in Modern
Marketing Strategies
The use of user-generated content (UGC) is a prevalent
approach in marketing products or services across diverse
social media and other platforms. UGC includes any
material created and shared by users on a particular
platform or website. Recently, there has been a surge in
the appeal of user-generated content, especially on
platforms such as Facebook, Instagram, and Twitter. The
accessibility provided by these platforms has led to the
emergence of a new generation of content creators, who
may lack experience in influencer marketing, journalism,
or photography but can effortlessly generate and share
authentic content.
Figure 1 Content creator branding