1. Client: TOYOTA CLUB EGYPT
Press, dealerships, membership pack and POS
What they wanted:
To create a car club that didn’t feel like an add on
to buying a car, but a lifestyle package.
What we did:
We showed all the benefits and discounts Toyota
Club members are treated to, and living after
purchasing a car.
What we got:
It’s now the second most popular car club in Egypt.
Second only to Jeep, who do everything.
Dealership poster (teaser)