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Yoplait

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Adrian Elgie
Adrian Elgie

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Client: YOPLAIT: (The re launch of Yoplait yogurt in Egypt) Press campaign What they wanted: To re launch Yoplait in Egypt. What we did: The French have left a lasting cultural footprint on Cairo (Paris by the Nile). Cairennes love all things French. Therefore, ‘Nouvelle Cuisine’. What we got: Became No. 1 natural yogurt in Egypt very quickly and was bought out by Beyti (Egypt’s largest producer of dairy products) very quickly. It was also the first green pack for a natural yogurt on the shelves here. This was a big part of its appeal and success. We now see more green.

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Yoplait

  • 1. Client: YOPLAIT: (The re launch of Yoplait yogurt in Egypt) Press campaign What they wanted: To re launch Yoplait in Egypt. What we did: The French have left a lasting cultural footprint on Cairo (Paris by the Nile). Cairennes love all things French. Therefore, ‘Nouvelle Cuisine’. What we got: Became No. 1 natural yogurt in Egypt very quickly and was bought out by Beyti (Egypt’s largest producer of dairy products) very quickly. It was also the first green pack for a natural yogurt on the shelves here. This was a big part of its appeal and success. We now see more green.