Cinema sms app and event.

1. Client: MOBINIL
Mobile Provider.
Cinema Event.
What we aimed to do:
Produce an all encompassing
giveaway that was handed out to
VIP’s at the premier of the movie
Sahar El Layaly which was used as
a vehicle to launch Mobinil Cinema
012. A SMS service that gave you all
the latest information on films around
Egypt. What, where, and when by
texting 3456. It also had to celebrate
a lifetimes contribution in film from
Souad Hosni in the form of a CD.
What we did:
We stuck it all in a tin, supported by
6543 count down banners and POS.
What we got:
A cry for more and a battle on our
hands for those that we keep for
ourselves.