1. Client: CAMELOT: (The National Lottery)
Poster campaign throughout Lottery ticket outlets
What they wanted:
To reduce the drop in people playing The National
Lottery during the summer holiday season.
What we did:
Inform and remind people that they can still play The
National Lottery while away on holiday. Show them
how and where to fill in their tickets before departure.
What we got:
The summer slump on lottery ticket sales
decreased perminantly.
3. Client: CAMELOT (The National Lottery ) LOTTERY EXTRA
Press campaign
What they wanted:
To increase the amount of people playing
the National Lottery.
What we did:
Increased the chance to win by introducing
new games with better odds to win.
What we got:
More games, more ways to win, more people
playing, and more charities benefiting.