1. Alessandro Martini Zanetti
Estrada Fazendinha, 6.600 – Cond. Golf Village
Alameda Diamante, 166 – Carapicuíba – SP – CEP 06351-040 – Brazil
+55 (11) 8111.4408 | +55 (11) 4146.5535 | alezanetti@gmail.com
www.facebook.com/ale.zanetti10 | twitter @alezanetti
Married, 37 years old
Objective
Client Services Director
Primary Responsibilities and Achievements
Relationship with clients and suppliers. Team management.
Collection of Briefing Reports/Preparation of Debriefing Reports. Development and
presentation of campaigns for any media (for branding, product and retail). Strategic
and Tactical Planning. Approval of Price Quotes and Funds. Budget and Invoicing Control.
Crisis Management.
.Embratel | Development of the Os Pagáveis (The Payables) campaign, taking Embratel
back to the 100 million minute level and revitalizing the brand’s image. | Launch of Via
Embratel, the premium TV service, reaching one million subscribers and 10% national
share in 21 months.
.AmBev | Launch of Antarctica Subzero, reaching 1% national share in the first six months.
| Preference for Antarctica Pilsen increased by 2% during this period. | Development of
new market positioning, “the board of directors’ beer”.
.Carrefour | Launch of new market position positioning, “that’s where we’ll find it,” and of
the “tiny Carrefour price” mascot. | Leadership of the Carrefour Group in Brazilian retail.
.Santander Banespa | Communication of the merger and the new Santander Banespa
brand.
Professional Experience
AlmapBBDO
.Account director for Audi and Embratel (Faz um 21, Livre and Netfone fixed telephony,
and VIA Embratel subscription TV) – September/07 to February/09 and March/10 to
present
.Account director for AmBev (Antarctica, Antarctica Subzero and Polar beers) –
February/09 to March/10
Accounts supervisor for the Carrefour retail chain – August/04 to September/07

2. McCann-Ericsson – January/04 to August/04
.Accounts Supervisor for Santander Banespa Bank – institutional and retail
UPgrade Comunicação Total – January/01 to January/04
.Accounts Director for the Pernambucanas retail chain – January/01 to September/02
.Accounts Director for Rede Plaza shopping center chain (Paulista, West Plaza and Plaza
Sul), Velho Barreiro, Häagen-Dazs – September/08 to January/04
AgênciaClick Interactive Media – February/00 to December/00
.Accounts Supervisor – prospection of interactive media and content clients
Full Jazz – November/98 to January/00
.Accounts Assistant and Executive for Banespa Bank – institutional and retail
UniSantanna – 1997 and 1998
.Professor of Communication Planning and Computer Graphics for the Advertising,
Journalism and Public Relations courses
Education
Undergraduate | Fundação Armando Álvares Penteado (FAAP)
Social Communication – Publicity and Advertising – August/91 to December/95
Graduate | Escola Superior de Propaganda e Marketing (ESPM)
Market Communication Course – August/96 to December/97
Languages
English | fluent
Spanish | intermediate
Other courses
.Escola Superior de Propaganda e Marketing (ESPM)
Creative Customer Service – July/99
.Fundação Getúlio Vargas (FGV) – EAESP Center of Retail Excellence
Low-income Retail – Opportunities and Challenges – May/05
.Fundação Getúlio Vargas (FGV) – GVPEC
Economics Crash Course – September/10 to January/11
.Various other courses related to marketing and communication.