1. Leyla Aras
0532 375 7936 – leyla.aras@gmail.com
Süleyman Seba Caddesi, Dibekci Sokak 7/21 Valideçeşme, Beşiktaş-İstanbul
Experience
Aras Marketing Communication Consultancy, Baku- Founder, 2013
December-2016 May
Clients: Sirab - Consultancy on market segmentation and brand identity,
digital and mobile communication strategy for a new mineral water which is
segment leader now Danone – Rastishka - Creative idea and execution of BTL
campaing - story book with copy and illustrations, online game, event etc. -
which is be the model to Rastishka in Gerogia and Kazakhistan. Increase in
selling rates 37%, 76% more Facebook follower. State Committee On
Property Issues Of Azerbaijan Republic - Consultancy on corporate
communication, internal communication and perception management. Planning
the communication strategy of new services for public opinion and
stakeholders Badamlı - Marketing and marketing communication strategies.
Increase in selling rates by 27% for the first 3 mounts
Art Grup, Baku - Creative Director, 2013 July – 2013 October
Clients: Bakcell GSM Operator / Klass XXL Relaunch - Re-creation of the
brand identity, redefinition of the target group and management of the brand
perception.TV, outdoor, radio and digital mediums campaign. Increase in
selling rates by 40% Xırdalan – Managing brand perception, communication
strategies and advertising campaign Ferrari – Azerbaijan launch campaign.
Soysal Education and Consulting Company, Marketing and
Communication Consultant, 2010 – 2012
Consultancy on brand corporate perception management, planning and
facilitating communication strategies of all services and products of the
company, rendering service to retail industry / Maintaining a consistent stream
of communications with main sponsors and media sponsors. Coordinating and
controlling advertising, digital advertising, public relations, CRM and media
monitoring agencies / Establishment and management of the graphics division
of the Soysal Education and Consulting Company, which actualizes the
communication works
Events: Retail Days / 2010 – 2011, Istanbul
Planing and realization of marketing and communication strategies of Retail
Days Conference / Coordinating public relation agency, digital agency and
media Retail Leaders Conference / 2010, May, Barcelona
Planing marketing communication strategy, realizing creative works and
leading organization team during the event / Coordinate the communication
with public relation agency and media

2. SYSL London Events and Publishing 2010 – 2012 Marketing and
Communication Consultant
Planning marketing and communication strategies of Retail London
Conference 2010 / Planning and implementing the brand identity and web site
/ Maintaining a consistent stream of communications with advertising, digital
advertising, public relation, CRM and media monitoring agencies
Event: Retail London Conference / 2010 April, London Planing marketing
and communication strategies / Took active role in organization, coordinate the
communication with public relation agency and media
Garanti Sigorta, 2010 – 2013 / Marketing Communication Consultant
Consultancy on communication and content management for A+ clients /
Conducting communication studies for direct mailing and digital media
Free Lance Copy Writer, Creative Conseptualizer, Marketing
Communication Consultant, 2009 – 2010
Clients: İstanbul Metropolitan Municipality, 2009 – 2010 - Planing
communication strategies and projects for election process. Structuring and
preparing of some international conferences: ISOCARP – 42.World Planning
Congress, 5. World Water Forum, Clinton Foundation etc. Medica Medicine
Center, 2009 – 2013 - Consultancy on corporate identity and perception
management. Planning and facilitating the advertising and public relation
campaigns.
Copy Writer / Creative Director 1995 – 2011
We DO – Client basis / Creative conseptualizer, account management /
2010 February – 2011 November - Yapı Kredi internal communication, Yapı
Kredi Sigorta
Euro RSCG – Client basis / Creative conseptualizer, freelance copy
writer, 2009 September - 2010 October - Yapı Kredi, Yapı Kredi Credit Cards-
Worldcard, Play Card, Cristal Card-, Efes Pilsen – Gusta, Mariachi
Draft FCB – Group Head 2006 May- 2008 December - Karft Foods – Patos,
Cipso, Çerezos-, Coca Cola – Burn, Powerade, Samsung, Seat, Schwardzkof,
Nivea, SJ Jhonsan – Glade, Off, Oust- Pınar Su,
Creative conseptualizer, free lance copy writer -2005 April- 2006 May -
Project basis projects with agencies – Nestle, Can Publishing, DemirDöküm,
Kale Kilit, Erpiliç, Arkas Holding; Titanic Hotel, Memorial Hospital
Yorum Publicis – Senior Copy Writer -2004 April – 2005 August / Akbank,
Akbank Sanat, Covca Cola light, Piyale, Superonline

3. Creative conseptualizer, Free lance copy writer – 2001 February – 2004
April - Project basis works agencies – Nestle, Soyak, Atasay, TetraPak, Starlix
and Exilon Patch Terapy – healt care-, others
Capitol Public Relation, 2000 January – 2001 February - Danone, BHs Group
– Gagenau, Siemens, Bosch, Profilo- Akmina, Devlet Opera ve Balesi Genel
Müdürlüğü, Hayat, Tikveşli, Birtat
Acente- Senior Copy Writer, 1997 January–1998 August - Koç Bank,
Kutman Şarapları, Olin, Soyak, Little Big, Kiğılı, Sırma, Aromel, Sai Tai
Restaurant
DNA - Senior Copy Writer, 1995 November –1997 January Universal
Sigorta, Deniz Bank- Kıbrıs-, Daikin, Chicco, Turk Nokta Net, Ballantines
Yeni Ajans - Junior Copy Writer, 1995 June- November 1995 -
Vakıf Bank
Awards
Award of Merit - Crystal Apple – Vakıf Bank- 1995
Crystal Apple – Press Category- Mercansaray Evleri - 1996
Crystal Apple – Press Category- Chicco - 1996
Golden Apple – The best press advertesiment – Kutman Şarapları - 1997
Crystal Apple – Press Category- Tai Mai Restaurant - 1997
Crystal Apple – Press Category- Kutman Şarapları – 1997
GMK Award – Akbank Sanat- Press Advertisement - 2005
GMK Award – Akbank Sanat- Broshure – 2005
Lecturer Azersun Academy, Azerbaijan- 2015-2016
Marmara University, Communication Faculty – Plan and Analysis of
Advertising Campaings – 2010 - 2011
Yeditepe University, Art Faculty – Art Marketing -2009 - 2010
Education 1998 – 1999 Concordia Universty, Marketing Communication Certification
Programme, Canada
1990 – 1995 Anadolu University, Communication Science Faculty -
Communication Arts
1983 – 1989 Ankara Bahçelievler Deneme High School
Languages English, Azerbaijani, French – beginner
Birth place
and date Iğdır, 16 February1973