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Chapter 12 GAME 100


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Game Development Essentials 2e

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Chapter 12 GAME 100

  1. 1. Game Development Essentials An Introduction (2 nd Edition)
  2. 2. Chapter 12 Marketing & Maintenance developing the community
  3. 3. Key Chapter Questions <ul><li>■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion? </li></ul><ul><li>■ What are the functions of customer support in the game industry? </li></ul><ul><li>■ How are fan communities created and maintained? </li></ul>
  4. 4. Marketing <ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Public relations (PR) </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
  5. 5. Customer Support <ul><ul><li>Official website </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><li>Newsgroups </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Player matching </li></ul></ul>
  6. 6. Prosumerism: Player as Developer Modding Neverwinter Nights mods created by the Midreach affiliation.
  7. 7. Prosumerism: Player as Developer Fan-Produced Content The Queen of Heart series (based on the popular Japanese game To Heart ) is produced by fans. Fan art of Kratos from God of War
  8. 8. Prosumerism: Player as Developer Fan Sites Fan-produced World of Warcraft site
  9. 9. Summary <ul><ul><li>Customer Support </li></ul></ul><ul><ul><li>Official website </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><li>Newsgroups </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Player matching </li></ul></ul><ul><ul><li>Prosumerism: Player as Developer </li></ul></ul><ul><ul><li>Modding </li></ul></ul><ul><ul><li>Fan-produced content </li></ul></ul><ul><ul><li>Fan sites </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>(PR) </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>