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MDIA5003
Week 8
Alex Ash
 YouTube allows billions of
people to discover watch and
share originally–created videos

Statistics
•   Over 800 million unique users visit YouTube each month
•   72 hours of video are uploaded to YouTube every minute
•   Traffic from mobile devices tripled in 2011
•   More than 20% of global YouTube views come from mobile devices
•   More than 50% of videos on YouTube have been rated or include comments from
    the community
   Citizen journalism

   The Public Sphere

   Changing role of mainstream media
   Jay Rosen
http://www.youtube.com/watch?v=QcYSmRZuep4



Citizen Journalism

    The act of a citizen, or a group of citizens, playing an active role in the process of
    collecting analyzing and disseminating news and information…[in order to]
    provided independent, reliable, accurate, wide-ranging and relevant information
    that a democracy requires
                                             Bowman and Willis (2003) in Antony and Thomas (p1284)
   Habermas:
   A sphere which ‘mediates between society and
    state, in which the public organizes itself as the
    bearer or public opinions ‘
                                                Habermas (p50)




   born around ‘sociological and
    phenomenological fault lines…the public and
    the private…experts and citizens…the moral
    and the ethical’
                                        Goode in Garnham (p208)
   Plurality of contemporary social spaces

   Modern societies can not be seen as
    homogenous or integrated on issues of public
    concern

   Participatory media technologies that allow for
    the creation and distribution of content
Watch Dogv      Guard Dog


Media as the 4th Estate        Media protecting the interests
                               of the powerful
The press is at once the eye and the ear of the
people. It is the visible speech, if not the voice
of democracy…there is no such democratic
debating place as in the columns of the press
                                   WT Stead in Schultz (1998)
   Discussion topic:


•   How do you interact with YouTube?
    o   For what purposes do you use YouTube?
    o   Has YouTube replaced mainstream news media as a
        source of news?
   On 01.01.09, a group of young men were pulled
    from a train car at Oakland, California, and
    handcuffed
   Grant was seized and pressed facedown on the
    platform, then shot in the lower back
   Footage was recorded by multiple train
    passengers
   Transit officers attempted to confiscate all
    cellphone recordings
   Goal: to interrogate the manner in which unfiltered
    media generated by non-media professionals is
    received by members (citizens) of the general
    public
   Analysis of viewer comments of videos – focusing
    only on comments that directly addressed the act
    of recording the event
   Used Orbe and Kinefuchi’s model of critical
    thematic analysis:
     Repetition
     Recurrence
     forcefulness
   Oscar Grant Video

http://www.youtube.com/watch?v=nXWSgG-KNng&feature=related



    What was your initial reaction to the
    video, considering the research focus
          of Antony and Thomas?
   Those who approved of the pro-active
    recording of Grant’s death

     Appreciation for modern communications
      technologies
     Internet as a platform for protecting citizen rights
      and liberties
     Admiration and support for citizen journalism,
      while advocating a need for caution
   Those who were critical of the video recording
    of Grant’s death

       Poor quality of recording

       Passivity of bystanders
   Bentley, C. H. (2011). Citizen journalism: Back to the future? Geopolitics, History and International Relations, 3(1), 103-
    118

   Garnham, N 2007 Habermas and the public sphere Global Media and Communitcation 3: p201

   Goode, L Social news, citizen journalism and democracyNew Media Society 2009 11: 1287

   http://www.groundreport.com/content.php?section=about

   Habermas, J 1974 The Public Sphere: An Encyclopedia Article (1964) New German Critique 1(3) pp 49-55

   Schultz, J 1998 ‘Redefining the fourth estate’ in Reviving The Fourth Estate: Democracy, Accountability and the Media,
    Cambridge; Melbourne: Cambridge University Press

   http://www.youtube.com/t/about_youtube

   http://www.youtube.com/t/press_statistics

   http://www.youtube.com/watch?v=nXWSgG-KNng&feature=related (Oscar Grant video)

   http://www.youtube.com/watch?v=nYlwMWY5PG8&feature=related (Rachael Stern interview)

   http://www.youtube.com/watch?v=QcYSmRZuep4 (Jay Rosen)

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Oscar grant presentation

  • 2.  YouTube allows billions of people to discover watch and share originally–created videos Statistics • Over 800 million unique users visit YouTube each month • 72 hours of video are uploaded to YouTube every minute • Traffic from mobile devices tripled in 2011 • More than 20% of global YouTube views come from mobile devices • More than 50% of videos on YouTube have been rated or include comments from the community
  • 3. Citizen journalism  The Public Sphere  Changing role of mainstream media
  • 4. Jay Rosen http://www.youtube.com/watch?v=QcYSmRZuep4 Citizen Journalism The act of a citizen, or a group of citizens, playing an active role in the process of collecting analyzing and disseminating news and information…[in order to] provided independent, reliable, accurate, wide-ranging and relevant information that a democracy requires Bowman and Willis (2003) in Antony and Thomas (p1284)
  • 5. Habermas:  A sphere which ‘mediates between society and state, in which the public organizes itself as the bearer or public opinions ‘ Habermas (p50)  born around ‘sociological and phenomenological fault lines…the public and the private…experts and citizens…the moral and the ethical’ Goode in Garnham (p208)
  • 6. Plurality of contemporary social spaces  Modern societies can not be seen as homogenous or integrated on issues of public concern  Participatory media technologies that allow for the creation and distribution of content
  • 7. Watch Dogv Guard Dog Media as the 4th Estate Media protecting the interests of the powerful
  • 8. The press is at once the eye and the ear of the people. It is the visible speech, if not the voice of democracy…there is no such democratic debating place as in the columns of the press WT Stead in Schultz (1998)
  • 9. Discussion topic: • How do you interact with YouTube? o For what purposes do you use YouTube? o Has YouTube replaced mainstream news media as a source of news?
  • 10. On 01.01.09, a group of young men were pulled from a train car at Oakland, California, and handcuffed  Grant was seized and pressed facedown on the platform, then shot in the lower back  Footage was recorded by multiple train passengers  Transit officers attempted to confiscate all cellphone recordings
  • 11. Goal: to interrogate the manner in which unfiltered media generated by non-media professionals is received by members (citizens) of the general public  Analysis of viewer comments of videos – focusing only on comments that directly addressed the act of recording the event  Used Orbe and Kinefuchi’s model of critical thematic analysis:  Repetition  Recurrence  forcefulness
  • 12. Oscar Grant Video http://www.youtube.com/watch?v=nXWSgG-KNng&feature=related What was your initial reaction to the video, considering the research focus of Antony and Thomas?
  • 13. Those who approved of the pro-active recording of Grant’s death  Appreciation for modern communications technologies  Internet as a platform for protecting citizen rights and liberties  Admiration and support for citizen journalism, while advocating a need for caution
  • 14. Those who were critical of the video recording of Grant’s death  Poor quality of recording  Passivity of bystanders
  • 15. Bentley, C. H. (2011). Citizen journalism: Back to the future? Geopolitics, History and International Relations, 3(1), 103- 118  Garnham, N 2007 Habermas and the public sphere Global Media and Communitcation 3: p201  Goode, L Social news, citizen journalism and democracyNew Media Society 2009 11: 1287  http://www.groundreport.com/content.php?section=about  Habermas, J 1974 The Public Sphere: An Encyclopedia Article (1964) New German Critique 1(3) pp 49-55  Schultz, J 1998 ‘Redefining the fourth estate’ in Reviving The Fourth Estate: Democracy, Accountability and the Media, Cambridge; Melbourne: Cambridge University Press  http://www.youtube.com/t/about_youtube  http://www.youtube.com/t/press_statistics  http://www.youtube.com/watch?v=nXWSgG-KNng&feature=related (Oscar Grant video)  http://www.youtube.com/watch?v=nYlwMWY5PG8&feature=related (Rachael Stern interview)  http://www.youtube.com/watch?v=QcYSmRZuep4 (Jay Rosen)