9. Work on building up company’s reputation and
giving the customers what they expect
10. Our top competitors according to allyoucanread.com are
1. Marie Clarie
2. Vouge
3. Cosmopolitan
4. Glamour
5. In Style
6. Allure
7. Vanity Fair
Highly successful
fashion&style
magazines
Have been on
British market for
long time
Competitive
prices
11. 0 10 20 30 40
1
2
3
4
5
6
7
8
9
10
Comparison of ELLE to other magazines
Scale
Percentage
14. ‘ I like being in sync with the
trends of the season’
‘ I like the quality of the
articles. They’re always well
written’
There’s a lot of tips and styling
advice’
19. Fashion
Beauty tips
Celebrities
Breaking news in the high-fashion world
Health and fitness
Travelling
horoscopes
20. Magazine’s appearance
› Celebrity in cover page
Quality of ELLE and its articles
Advertisements/social media
Sponsorships in events and catwalks
30. Strengths
ThreatsWeaknesses
Opportunities
• Worldwide known magazine
• 72 years of experience in
gaining costumer loyalty
• Designed for different publics
• Good reputation
• Always updated
• Highly qualified employees
• Over 20 years experience in
the UK
• Health articles -least preferred
by readers; they should be
more appealing
• The readers don’t understand
the adverts as part of the
fashion image of the magazine
• Costumers are not interested in
subscription
• Driving customers away
with the price; quality –
price report is not
balanced.
• The competitors; Vogue is
still the leader on the
market.
• Overcome vogue
• Make articles more
appealing
• Create their own events
to reach their publics
People can have a very big impact on marketing, one that cannot be underestimated. The knowledge and skills of the employees, their motivation and dedication to the brand are extremely important and can affect bussiness a lot.
Elle is a very big bussiness that has been running in the UK for 25 years now. What makes it one of the most popular magazines of it’s kind is the fact that it always keeps the readers informed about the latest trends, travelling places and so on and so forth. Unlike other similar companies, as you can see, Elle puts a lot of effort into their Research and Development department, so that they can always be up to date with the latest news and facts, thus keeping their place in the top UK magazines. Also, they put a lot of effort into their general & administrative section, so that the magazine is of high quality.
Even though they’ve had over 20 years of experience only in the UK, they are always up to date with the latest trends and they value fresh minds in their employees. That is one of the reasons almost 45 % of their employees have 5-10 years of experience. They value fresh ideas, but at the same time they need people with actual experience in the domain. Next in line are the 0-5 yrs experienced employees, continuing with 10-15 yrs and ending with the smallest % of employees , the 15-20 yrs of experience, proving once again the need for original, new ideas.
The quality of Elle magazine comes from their employees qualification. Almost 60% of them have attained their bachelor’s degree and over 30% of them have a master’s degree as well. Their qualifications are extremely important for the company and are one of the things that make Elle one of the most valued magazines. This component, along side the loyalty of the employees towards the company, are one of the most important elements of the business.
The Elle image is extremely important in the process of attracting the clients. As long as everything about the company will define it as classy, original and unique, the target audience will be reached. The headquarter of the company is the Hearst corporation, that u can see in the pictures, and it is definetely the definition of Elle.
The ELLE magazine cover is always unique and attractive. After long hours of editing and photo shooting, the employees at elle succeed in producing a perfect, eye-catching and interesting cover for the magazine, made in such a way as to attract customers towards buying elle. Always classy and representative of the latest trends, it usually pictures stars wearing top brand clothing and makes the audience want to be like them. Here are a couple of examples of the covers.
Just as much as headquarters and front covers matter, so do the events Elle organizes. Always using top quality products and places, you can see in the images the invitations to the events only make the customers crave going. The stylish designs are created in such a way that makes the customer feel unique and appreciated.
Their website and blogs are extremely important, as they are the main source for customers to find out what Elle is about. Given the current internet use these 2 are probably used more than the actual magazine so it is very important to keep a good image. As you can see they are simple but classy, give all the information needed and still promote fashion and image. All in all Elle magazine has been doing a very good job at keeping their image from all points of view.
Brain storming Ideas are suggested and improved or rejectedPreparation for the photoshoots: accessories and wardrobe are being checked; models are having hair and make up done and everything is organized to perfection to sustain the Elle image.Actual photoshoot for hoursLayout is edited and there is a board made with all the ideas Again they go through the process of accepting and rejecting the stories and photosEverything is put together and checkedThe magazine is printed and released
