Roca Essay

Roca Essay
ESADE CASE STUDY
Roca in Egypt
Written by Josep Franch and Marianna Sablina Kondratieva, 2013
On that evening in late March 2012, Carlos Velázquez, Corporate Marketing Director for Roca
Corporación Empresarial (the Roca Group), and Xavier Torras, Corporate Brand and
Communication Director for the same company, were taking a short break from their meeting with
Gravena, their partner company in Cairo (Egypt). This was the second long day in a row with
endless meetings. Torras looked up and said: "What the heck are we going to say in Barcelona?" –
where corporate headquarters were located. "I have no idea..." – replied Velázquez – "...if we do
finally decide to launch the Roca brand in Egypt despite the current political turmoil, we will ...
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The authors would like to thank Carlos Velázquez, Corporate Marketing Director, and Xavier
Torras, Corporate Brand and Communication Director, at Roca Corporación Empresarial, for the
information and assistance provided. The case and teaching note were anonymously peer–reviewed
for presentation at the NACRA 2013 Conference, Victoria British Columbia, Canada, October 17–
19, 2013. Copyright  ESADE, 2013. This material belongs to the Foundation ESADE No part of
this document may be reproduced without the express permission of the authors.
1
The Roca Brothers founded Compañía Roca Radiadores, S.A. in 1917 – a firm that began making
cast–iron radiators for the home. Its first factory was in Gavà, a town near Barcelona (Spain). The
company soon expanded, diversifying its products and started to make cast–iron boilers and
bathtubs in the 1920s. The company entered the sanitary ware sector in 1936, producing glazed
porcelain. In 1954, Roca started to produce faucets and fittings. In 1963, Roca was one of the first
Spanish companies to the new air–conditioning business, opening a plant in Sabadell, another town
near Barcelona. In 1974, Roca opened a steel bathtub factory. In the 1980s, the company entered the
ceramic tiles sector by acquiring the Spanish–based company Cerámicas del Foix. During the 1980s
and 1990s, Roca underwent major international expansion mainly in
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Safety Management System ( Sms )
(1) Introduction
Safety Management System (SMS) can be defined as "a systematic approach to managing safety,
including the necessary organizational structures, accountabilities, policies and procedures" (Safety
Management Manual, 2013). It is designed to identify hazards, analysing and collecting data and
manage safety risks encountered during the delivery of its services (Safety Management Manual,
2013).
According to Safety Management Manual (2013), the fundamental Safety Management System
(SMS) framework consists of four main components and twelve sub elements. These are the 4
components and 12 sub–elements:
i) Safety policy and objectives
–Management commitments and responsibilities
–Safety accountabilities
–Appointment of key safety personnel
–Coordination of emergency response planning
–SMS documentation ii) Safety risk management
–Hazard identification
–Risk assessment and mitigation iii) Safety assurance
–Safety performance monitoring and measurement
–The management of change
–Continuous improvement of the SMS
iv) Safety promotion
–Training and education
–Safety communication
(2) Analysis Methodology
The Swiss Cheese Model of accident causation illustrates the occurrence of catastrophic system
failures. In the model, there are holes in each cheese and it represents a safety barrier to a particular
hazard. According to the Swiss cheese model (Safety Management Manual, 2013), some of holes in
defences are due to active failures, however, some of other holes in the

Essay on Aviation Security
AVIATION SECURITY RESEARCH ESSAY
Introduction
This paper aims to address the impact of aviation security systems at airports which are
implemented through controlled security programmes. It is without a doubt that our society has
patterned to continually evolve into a technologically–based information age. With the ease of
acquiring information even for the 'average joe' today, governing authorities must respond by
continually placing newer and improved security systems, particularly in the aviation industry.
Jones (2002) describes technology as a pillar of counter–terrorism, and suggests that significant
attacks expand the array of technology initiatives required. Advances in technology include airport
baggage screening, postal ... Show more content on Helpwriting.net ...
Operational and legislative developments in Screening
The introduction of X–ray screening came to be as a response to the hijackings of Dawson's Field on
September 6, 1970 (Kazda & Caves, 2007). Acts of terrorism manifested by the PFLP group
(Popular Front for the Liberation of Palestine) orchestrated the hijackings of various passenger
flights from operators including Pan America, TWA, Swiss Air and BOAC. The PFLP diverted
flights to Dawson's Field, Jorden (with the exception of Pan America B747 commandeered toward
Cairo) holding hostages for political reasons. The operational practices of screening in this era were
mostly basic hand–held metal detectors, along with early versions of walk–through metal detectors
as the birth of passenger detection. The conventional x–ray systems introduced at this time were
initially for carry–on baggage scanning, a system widely adopted by many airports. With increased
usage, operators also utilised conventional x–rays in large quantities for hold–checked baggage,
manually searching a minimum of 10% of all screened items for effective practices (Shanks &
Bradley, 2004). Two years after, in 1972, magnetometer–type screening was practiced in airports
with 100% of all carry–on baggage being checked for domestic shuttle flights in the United

British Airways Report
Table of Contents EXECUTIVE SUMMARY 2
1. COMPANY OVERVIEW 2
1.1 RECENT PROBLEMS FACED BY BA 3
2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3
2.1 BRITISH MERGER AND ALLIANCES 4
3. EXTERNAL ENVIRONMENTAL FACTORS 5
3.1 PESTEL ANALYSIS 5
3.2 FIVE FORCES ANALYSIS 11
3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14
3.4 COMPETITORS ANALYSIS 15
3.5 STAKEHOLDER ANALYSIS 17
3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18
4. INTERNAL ANALYSIS 22
4.1 RESOURCES–BASED VIEW 22
4.2 VALUE CHAIN ANALYSIS 24
4.3 THE LIFE–CYCLE MODEL 28
5. CONCLUSION 30
6. RECOMMANDATION 31
REFERENCES 33
BIBLIOGRAPHY 33
Websites 33 EXECUTIVE SUMMARY
This report identifies through an analysis, the current strategic ... Show more content on
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Merger and alliances to create new routes from Gatwick.
2.1 BRITISH MERGER AND ALLIANCES
The new group will combine the two companies in the UK and Spain and will enhance their
presence in the international long haul markets while retaining the individual brands and current
positions of each airline. British Airways and Iberia hope their new company International Airlines
Group, International Airlines Group, will position the pair for further consolidation in the global
airline sector as it emerges from a prolonged industry downturn and hope to compete with
multinational rivals Air–France–KLM and Lufthansa.
From a personal analysis it seems that the merger is likely to be more strategic for both companies
as Iberia is more dominant in South American destinations and British Airways flies to only three
South American destinations. The key benefit of the merger to BA would be the access to South
America. Similarly, Iberia will gain from BA's more extensive North American operations, with the

two carriers able to share information on fares, schedules and routes. They have identified Latin
America as a growth market, one where BA is under–represented.
Willie Walsh has drawn a list of 12 possible airlines BA could merge with once the America airlines
and Iberia tie–ups are completed. The choice of merging is positive in a sense that it will increase
the market share and BA has promised cheaper fares and even more jobs as part of a route–sharing
deal with US

Marketing Plan Four Seasons Hotel
Four Seasons Hotels and Resorts
Four Seasons Lausanne
1. Executive Summary 3
2. Market and Situation Analysis 4 Market Size 4 Market Growth 5 Market Segments 5 Current
Offerings & Competition Analysis 6
3. External Environment Analysis – Macroenvironment 8 Political Factors 8 Economic Factors 8
Social Factors 8 Technology Factors 9 Environment Factors 9 Legal Factors 9
4. Internal Environment Analysis – Microenvironment 11 The Company 11 Suppliers 11 Marketing
Intermediaries 12 Competitors 12 Publics 12 Customers 12 SWOT Analysis 13 Five Forces
Analysis 14
5. Marketing Strategy 15 Concept 15 Target Segments 16 Offerings and Differentiation 16
Positioning 16
6. Marketing Mix and ... Show more content on Helpwriting.net ...
The great Swiss banks all have large local headquarters and the business banks of Geneva are only
60 kilometers (37.5 miles) away.[2] There is also a very busy conference center in Lausanne hosting
many events every year.
There are numerous hotels with a total of 5,000 beds covering the whole range of categories, styles
and atmospheres in the Lausanne city area. For the purposes of this plan we will focus on the upper
class, luxury hotels (5 star rating) that are available. Specifically we shall focus on the following
three established luxury hotels in the area[3]:
Hotel Angleterre & Residence
The Lausanne Palace & Spa
Beau Rivage Palace Lausanne
Market Growth

The region has been the birthplace of companies that have acquired an international stature.
Edipresse is one of the largest of Swiss publishers. The company owns more than 70 newspapers in
various European countries. In the new technologies, Kudelski is one of the world leaders in
television decoders and Logitech dominates the computer peripherals market (mice, webcams,
joysticks). These companies are small multinationals whose development and manufacturing units
are dotted all over the world, but they were created in the Lausanne region, which is still home to
their management and research centers.[4]
As more multinationals come to Lausanne, they bring with them more business travelers. Between
1999 and 2009 Lausanne itself saw a population increase of 9.9% as it

Cases Concerning Fundamental Breach And Non Delivery
3. Cases concerning fundamental breach
3.1. Non delivery
The failure of the seller in delivering the goods is 'almost always' considered to be a fundamental
breach. This could be exemplified by a decision of Hamburg arbitration award, whereby a seller
from Czech and buyer from Germany disputed over an advance payment for the goods and delivery.
The seller suspended delivery of the goods claiming advance payment, whereas, the buyer requested
for avoidance of the contract due to non–delivery. The tribunal held that, advance payment should
not be a ground to suspend delivery, therefore, confirmed the request of the buyer to avoid the
contract. Similar view has been held by an arbitration tribunal in China whereby, failure of the seller
to ... Show more content on Helpwriting.net ...
In addition, the type of goods to be delivered should also be taken into account when determining
late delivery as a fundamental breach. For instance, in the case between Italdecor s.a.s v. Yiu 's
Industries (H.K.) Limited, the buyer claimed for avoidance of the contract and refund of the
purchase price for the knitwear ordered due to the late delivery. The appellate court of Millan held
that, although fixed after the contract was concluded, time was important as the goods were to be
sold at the end of the year's sales. Therefore, the seller has committed fundamental breach and
confirmed the buyer request of avoidance, restitution of the already effected payment along with
interest.
On another case involving summer cloths it was held that, a late the delivery by one day would not
constitute a fundamental breach.
Although, there seems to be a general agreement as to mere late delivery not amounting to
fundamental breach; it still would be challenging to reach at a conclusion as to what accounts as
mere and substantial late delivery in terms of days.
3.3. Non–conforming goods
Article 35 of the CISG deals with conformity of goods. It specifically obliges the seller to deliver
the goods as stated in the

Is Auto Racing Truly A Sport?
In the 2012 London Olympics, the President of the International Olympic Committee, Jacques
Rogge decided motorsports were not to be included. A simple and innocent decision turned into an
outrage amongst the automotive community. "What blasphemy to not include one of the most
widespread and competitive sports in the world," the people vociferated. Then the clash
mushroomed, wildcats from twain of the colors. Squabbling over the aye and nay, whether auto
racing truly is a sport. The arguments came fired out, "They sit the whole time!" "It's not organized!"
and "It is equipment based!" Not only are these counterarguments complete fallacy, but they also
fabricate no intellectual exercise. Auto racing is in fact a sport that contains physical exertion,
teamwork, and competitive spirit. Probably the most infuriating argument for an auto enthusiast is
when someone ignorantly implies that the drivers are in no way athletes. A driver however must
undergo an extensive amount of training, for visceral preparedness. While in the cockpit, the drivers
depending on their flavor of driving can withstand extensive amounts of exhaust fumes and tire
smoke, to having the need for a cool jacket, a shirt with tubing to pump ice water through it, to keep
core temperatures down. In Formula 1, a driver must undergo up to 3.5 times gravity forces of
sustained cornering force, meaning if a driver weighs 100 kilograms then they will feel 350
kilograms of lateral force, also called cornering force.

Loss Causation Model
Models of Causation: Safety OHS Body of Knowledge Models of Causation: Safety April, 2012
Copyright notice and licence terms First published in 2012 by the Safety Institute of Australia Ltd,
Tullamarine, Victoria, Australia. Bibliography. ISBN 978–0–9808743–1–0 This work is copyright
and has been published by the Safety Institute of Australia Ltd (SIA) under the auspices of HaSPA
(Health and Safety Professionals Alliance). Except as may be expressly provided by law and subject
to the conditions prescribed in the Copyright Act 1968 (Commonwealth of Australia), or as
expressly permitted below, no part of the work may in any form or by any means (electronic,
mechanical, microcopying, digital scanning, photocopying, ... Show more content on
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It provides guidance for OHS educators in course development, and for OHS professionals and
professional bodies in developing continuing professional development activities. Also, OHS
regulators, employers and recruiters may find it useful for benchmarking OHS professional practice.
Application Importantly, the OHS Body of Knowledge is neither a textbook nor a curriculum; rather
it describes the key concepts, core theories and related evidence that should be shared by Australian
generalist OHS professionals. This knowledge will be gained through a combination of education
and experience. Accessing and using the OHS Body of Knowledge for generalist OHS professionals
The OHS Body of Knowledge is published electronically. Each chapter can be downloaded
separately. However users are advised to read the Introduction, which provides background to the
information in individual chapters. They should also note the copyright requirements and the
disclaimer before using or acting on the information. OHS Body of Knowledge Models of
Causation: Safety April, 2012 Models of Causation: Safety Associate Professor Yvonne Toft
DProf.(Trans Stud), MHlthSc, GDipOHS, GCertFlexLearn, FSIA, MHFESA, MICOH. Faculty of
Sciences, Engineering & Health, CQUniversity Email: y.toft@cqu.edu.au Yvonne

Case Study Of Oriental Food Industries Sdn Bhd
Oriental Food Industries Sdn Bhd was founded in the year 1978. From the beginning they have left a
significant mark in the food manufacturing industry as of today, by holding the top position in the
snack food and confectionery industry in Malaysia. In a competitive marketplace, Oriental Food
Industry maintain focused on placing the necessary and interests of their customers' first by
manufacturing products that focuses on quality and availability. The key focus for success in their
business depends on only on product quality but product range, research and development, a highly
quality workforce right from top management to the operator level, sound marketing strategy,
effective sales and advertising policies, competitive pricing, good domestic and international
distribution network and most importantly the commitment to excellence in all factors of the
company business, all of which are being put to test in the organization. The products can be divided
into four categories, which are snack food, wafer, potato snacks and bakery products. They have
variety of product brand names, most of which are commercially strong and generating the required
revenue. Amongst those ... Show more content on Helpwriting.net ...
During 1994, the company was acquired by the Liew Family which provided fresh impetus to the
company's growth. A brand new premises was hire as its new operating premises and new
production lines were installed to increase the productivity of its existing product as well as to boost
and introduced newer products. London Biscuit Berhad, launched its first cake in 1998 which
became a success that prompted a further expansion in 2000 into the roll cake innovation for the
starting of Swiss roll cakes. As of today, London Biscuit Berhad is the largest domestic cake
manufacturer and specializes in producing roll, layer and round cakes of which the roll cakes are the
key product segment of London Biscuit

Fayol's Four Functions Of Management Essay
Top managers' functions are very important as it can either cause the success or the failure of a
business. The successful organization, Boeing, is a leading aerospace company and the unsuccessful
one is the, Swiss Air, once known as the 'flying bank'. Continuous innovation at Boeing has led to its
success in a highly competitive industry. (Valuing Integrity 2014,5) However, a year after the 11
September 2001 attack, Swiss Air folded. Fayol's four management functions that is, planning,
leading, organizing and controlling were used in both companies.(Wadell, Jones and George 2013,7)
This essay will argue that top managers of Swiss Air failed to apply Fayol's four functions of
management in their organization as the emergency in flight taking ... Show more content on
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(Waddell, Jones and George 2013, 7) Boeing achieve their goal which was, delivering 10 aircrafts in
2013 (Dominic,2011,13). An arrangement objective for Boeing is to execute a three–point change
method in their business planes section by changing and separating their item offerings, changing
their client connections to guarantee the prerequisites and deliverance are met on time and changing
and streamlining their item frameworks through the Lean+ process. Boeing is centering its new
plane improvement endeavors on the Boeing 787 Dreamliner, a super proficient business plane that
applies the most recent innovations in aviation. The Dreamliner will be the most developed and
productive business plane in its class and will set new benchmarks for natural execution and traveler
solace. The main conveyance was planned for 2008. (Valuing integrity, 2005) Through Boeing's new
traveler to–vessel transformation project, Boeing helped their clients maintain their organizations all
the more productively by offering option utilizes for more established planes. Boeing likewise
reacted to the clients' requirement for all day and all night support by opening the Commercial
Aviation Services Operations Center, which is accessible 24 hours a day, 365 days a year. (Valuing
integrity, 2005 However, the September 11 assaults gave a mortal hit to the Swiss Air, increasing
costs to an already debt ridden company. Swissair, since a long time ago thought to be one of the
world's top transporters, quit flying a few hours after its guardian organization, Swissair Group,
petitioned for insolvency assurance. ( Greil Michaels 2001)Swissair's cancelation of installments
incited fuel organizations to cut supplies and no less than one airplane terminal to obstruct the
transporter's planes. (Greil Michaels

Swot Analysis Of Swissair
In the beginning of the 90s, Swissair had a functional and partly a divisional structure. The General
Executive Management was divided according to the different geographical markets:
Intercontinental, Europe I and Europe II. Besides, the other distinctions were finances, technology,
human resources and others.
Despite the saturated air transportation market, business grew especially in further participations of
Swissair, the so–called SBAG. In 1991, the SBAG introduced a small holding staff to manage the
different shareholdings (SWISSAIR, 1992, pp. 5, 9, 26). Subsequently, the booming food service,
which still was the comparative advantage of Swissair in quality and service, were unified as
'Catering' under SBAG in 1992. Other sections had additionally been reorganized. The ... Show
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In the year 1995, the pressure on small charter airlines such as Balair/CTA intensified. The
expanding substitutes combined with troublesome bilateral negotiations to overcome the EEA
disadvantage, forced them to give up their charter business and their fleets were integrated to
Swissair and Crossair. They still kept their own organizational structure and the CEO of Balair/CTA
became part of the General Executive Management (SWISSAIR, 1996, pp. 4, 15). During the same
year, reorganization started to take place in order to form an entirely new structure of the holding
company throughout the upcoming years. A steeper hierarchical order with four fundamental pillars
was schemed: 'Flights', 'market and ground services', 'logistics and cargo' and 'SBAG' (SWISSAIR,
1995). These four pillars are the forerunners for the division of 'Airline', 'Service', 'Cargo' and
'Catering' just one year after, which were renamed into SAirLines, SAirServices, SAirLogistics and
SAirRelations

Dr. Einstein And Sigmund Freud Essay
Soumaya Bahlouli Make–Up Monthly Annotation 1. "The Einstein–Freud Correspondence," by
Albert Einstein and Sigmund Freud in the years 1931 and 1932, with references to articles and
correspondences that will be cited parenthetically. 2. The correspondence shared between Einstein
and Freud discussed the psychoanalytical aspect of war and how human character, flaw and greed
affect the causes and effects of war. Einstein reached out to Freud after the First World War, as
requested to do so by the International Institute of Intellectual Cooperation (IIIC), to discuss what he
called a subject "calculated to serve the common interest of the League of Nations and of
intellectual life." His central argument surrounds wars between nations, international affairs, but
agrees that these greater wars must originate at the individual. Einstein continues, not to explain
why men engage in acts of war and violence, but to suggest ways in which war can be resolved by
"setting up, by international consent, of a legislative and judicial body to settle every conflict arising
between nations... [that would] abide by the orders issued by this legislative body, to invoke its
decision in every dispute, to accept its judgments unreservedly and to carry out every measure the
tribunal deems necessary..." He believes that laws governed by the community, instead of
"individualistic oligarchies," will do well to succeed. This does eventually somewhat translate to
actual law during World War II: "First, that

Business And PEST Analysis: Qantas And Expedia
THE QANTAS AIRLINES AND EXPEDIA Contents
About the Qantas and Expedia
SWOT Analysis of Qantas
PEST analysis of Australia
Other travel Agencies selling the Fares for Qantas
Reviews about Qantas and Expedia
Market segment of the Airline
Rate Structure of the Airlines
Pricing Strategies
Positioning of the Airline
Mean Absolute Deviation
Graphic Representation of Data
Recommendation for Increasing the Revenue
References
Appendix
ABOUT THE QANTAS AIRLINE
Qantas is the largest domestic and international airline of Australia. It was registered originally as
Queensland and Northern Territory Aerial Services Limited (QANTAS). It is one of the strongest
brands of Australia and world's leading longest distance airline. The main business of Qantas group
is transportation of customer using two complimentary brands QANTAS and JET STAR. Qantas is
also the part of one world alliance. Qantas is one of the second oldest airlines which connect
Australia to 81 destinations to 40 other countries worldwide. Qantas and its subsidiaries carry more
than 30 million passengers per year to their destinations.
ABOUT EXPEDIA ... Show more content on Helpwriting.net ...
It is the American based parent brand which serves globally with the help of other online brands like
hotels.com, hotwire.com, trivago, venere.com, car rentals.com, etc. Expedia has both leisure as well
as business customers. Expedia has link with more than 260,000 properties, 400 plus airlines, 7000
activities and dozens of car rental companies and cruise lines. Expedia also helps their customer to
plan customize vacation packages which suits their need. Expedia uses global distribution system
like Amadeus, or the Sabre for flights and the hotel

Space Debris Research Paper
Space Debris
People were looking up at the night sky and dreaming about flying to the stars for over thousands of
years. Myths and legends of many nations of the world are full of stories about the journeys to the
Moon and the Sun. Currently, manned space crafts and space stations have become almost
commonplace in everyday life. Space exploration is undoubtedly essential and necessary stage of
the progress of human civilization, but it entailed all the negative aspects of anthropogenic activities.
The atomic age polluted the huge space of the Earth, which requires billions of dollars for a cleanup.
Now, it turned out that near–Earth space became littered as well. However, it is much more difficult
and expensive to clean it up. Space debris ... Show more content on Helpwriting.net ...
In 1983, a smack particle hit the porthole of the space shuttle Challenger (Nelson 2014). It did not
break through but left a noticeable imprint. After landing, craft specialists thoroughly inspected the
damage and concluded that it was a chip of paint, which peeled off some other spacecraft. In
general, the United States has the richest history of similar cases. One of the most famous incidents
occurred with the Atlantis shuttle in 2006 when a small particle of debris pierced the radiator panel,
one wall of the cargo hold, and ultimately stuck in the opposite one (Young 2006). The following
year, the Endeavour shuttle got a hole of few inches in its hull. Another debris of 0.4 inches in
diameter punctured the Hubble Space Telescope array (Pelton 2013). At the same time, other
countries suffer from this problem as well and even worse. For example, the Russian
communications satellite Express–AM11 collided with a micro particle of debris, which damaged
the thermal control system (Broadcasts ... 2006). As a result, the satellite broke down and left the Far
East without television for some time (Broadcasts ... 2006). This case ties into another problem
associated with the effectiveness of the satellites functioning in Earth

Nespresso Co. Analysis
INDEX PART 1 I. NESPRESSO: AN INNOVATION OF PROCESS AND OF BUSINESS MODEL
a. Nespresso, a brand of Nestlé group b. An innovation of product i. High quality Coffee ii.
Designed Coffee machines iii. The Club iv. The Boutique Concept c. An Innovation of Business
model in the Coffee Industry: II. COUNTRY CLIMATE d. Cultural Environment v. Art vi.
Architecture vii. Literature viii. Music ix. Media x. Science e. Social environment xi. Labor law xii.
Social protection xiii. Swiss work permits xiv. Hofstede's model applied to Switzerland f. Economic
... Show more content on Helpwriting.net ...
Nespresso has succeeded in creating a real experience and a real brand community belonging among
the Nespresso clubs members thanks to all this benefits and thanks to exclusive accessories and
items such as the Nespresso magazine that creates a real luxury system of values around the brand.
iv. The Boutique Concept The luxury universe of Nespresso is physically symbolized by the
Nespresso Boutique Concept that invites consumers to experience the unique world of Nespresso in
modern and stylish Boutiques. In this warm, comfortable and cosy area, the club members can
discover the premium blend coffees, limited edition varieties, all the machines and accessories and
also benefit from personalized advice provided by coffee specialists. c. An Innovation of Business
model in the Coffee Industry: The concept developed by Nespresso is protected by 70 patents (for
machines, capsules and the service). The first ones expire in 2012, until then, the company as a
complete monopoly. Nespresso is giving licenses to several industrial companies (such as Krups,
Magimix, Alessi and Saeco in France) in order to produce the machines in exchange for royalties.
The machines are then sold in malls, and all kinds of store

Nike Report
Executive Summary Introduction This report will discuss in detail, the athletic footwear industry,
and all aspects of its operations. It will focus on Nike, the industry's leader, and a selected few of its
competitors; Adidas–Salomon and Reebok, Sketchers, and K–Swiss. A brief overview of Nike and
its competitor's company profiles, brand portfolios, and current developments will provide an
understanding that leads to an analysis of the external environment. This analysis further discusses
the geographic distribution, general environment, industry environment using Porter's Analysis,
Nike's competitor analysis, its dominant economic characteristics, driving forces, and key success
factors. This report will then discuss the ... Show more content on Helpwriting.net ...
Nike Inc. (NYSE; NKE) Nike Inc. was established in 1968. Nike manufactures athletic products that
range from footwear, apparel, equipment, and accessories. Nike is known by its logo "swoosh" and
motto "Just do it", which are both displayed on all of its products and tag lines. Nike has achieved
great success over the years by establishing consistent brand awareness in consumers' minds through
advanced marketing and advertising techniques. Nike is also seen as the leader in the athletic
footwear industry due to its use of major celebrity endorsements. Nike acquired athletic and
celebrity endorsements from Tiger Woods, Michael Jordan, Venus and Serena Williams, Lance
Armstrong, and many others. Nike continues to be the Industry's leader through many strong
acquisitions over the years. In April of 2002, Nike acquired Hurley International, action sports
apparel distributor and in 2003, it acquired one of its competitors, Converse. Headquartered in
Beaverton, Oregon, Nike currently operates in more than 160 countries, employing more than
30,000 individuals around the world. Nike's is diversity and inclusion. Nike believes that "diversity
helps drive success". Nike's current VP of Global Diversity and Inclusion states that Diversity and
Inclusion is fundamental to Nike's performance. It's what makes us better. It's what makes us
smarter. It helps our business grow and helps us connect with consumers

Terrorism As An International Phenomenon Essay examples
Terrorism as an International Phenomenon
International terrorism, intelligence gathering and covert operations are all phenomenon, which
intrigue the minds of many people both young and old. This paper is a historical recount and study
on the various elements that comprise an international operation. It is also a vehicle for discussing
the effects of intelligence agencies around the world, with particular interest in the CIA, Mossad,
and KGB. This paper will show the various results of failed missions on the international
community, examining whether the end justified the mean. Furthermore, it will also provide a
deeper understanding to the way in which an operation works as developed through the mind of ...
The CIA, established in 1947, and the KGB, established in 1954, used Berlin as the battlefield for
espionage.
It was not a very intricate system; although, the results were of great importance. The CIA operated
from its Berlin Operations Base, BOB , which was an experimental entity. It had approximately 250
agents spying on Russian troop movement, fortification, ammunition dumps, and training grounds .
From there information was gathered concerning the making of a Russian nuclear weapon.
Despite the fact that both intelligence agencies existed in Germany at the same time, their respective
goals were not the same. The CIA concerned itself with the aforementioned goal of uncovering
details about foreign nuclear weapons. They were a true counter–intelligence organization.
However, the KGB focused their attention on bringing German scientists back to Russia in order to
build a weapon of mass destruction .
The KGB worked endlessly to try to thwart the CIA's intelligence actions. However, they
underestimated the CIA's determination and in doing so failed many times. Finally, the CIA
discovered that it could tap the telephone line used by the KGB's headquarters by

B / E Aerospace Inc. Essay
B/E Aerospace, Inc. (BEAV) is listed as a cabin interior provider and manufacturer for commercial
aircraft and business jets. The company develops and provides a wide variety of interior design and
equipment including aircraft cabin, seating and lighting, oxygen and waste systems, and other
advanced products as well as fasten distribution and logistical services for commercial, business,
and military jets.
History of the Organization and Current Status
History and current status. The history began when a large group of investors, leading by Amin J.
Khoury, were looking for a company with a strong market niche. The Santa Ana firm acquired two
companies Bach Engineering (in 1987) and Bach's competitor, EECO Avionics (in 1989). The name
was changed to B/E Avionics and later in April 1990, the company went publicly held on NASDAQ.
In 1992, the co–founder and Chairman, Amin J. Khoury, announced B/E Avionics would purchase
asset acquisition with $74 million including seating and galley structures from two companies, PTC
Aerospace, Inc. and Aircraft Products Company which later transformed B/E Avionics to B/E
Aerospace, Inc. (Takahashi, 1992). B/E Aerospace has raised from $3 million to $2.5 billion in
annual revenues. The headquarter locates in Wellington, Florida with more than 10,000 employees
and 35 major facilities worldwide. B/E Aerospace becomes a major airline seat provider for many
international airline companies including Delta Air Lines, United Airlines, Qatar Airways,

Nike Swot Analysis
. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford
University. Mr. Phil Knight a graduate student at Stanford University and a long–distance runner
decided that he would make low cost running shoes in Japan and then sell them in the US. Knight
solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in
1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at
track meets. Blue Ribbon in 1971 earned it 's "swoosh" and Knight introduced the first Nike brand
line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes
concentration in casual shoes in the 1980 ... Show more content on Helpwriting.net ...
Furthermore the fluctuation of foreign currency and interest rates, as well as a sluggish US economy
may also have negative effects on the industry. o Technological As the nature of science and
technology change new advances are being made, but because of the industries competitive nature
each company makes their own advances, and then copyrights them. The industry has come very far
by studying the fashion, leisure, fitness and sport consumers. o Global Sluggish international
economies especially in countries where manufacturing occurs may decrease in international profits.
In addition with the initiation of war on a global level, as well as terrorist alerts, people are generally
spending less in an effort to prepare for whatever comes to pass. B. SWOT Analysis Strengths: o
Brand name recognition, because Nike has been around so long, the brand is recognized and
respected both internationally and domestically. o Brand loyalty, Nike has consistently produced
quality products that appeal to its consumers both internationally and domestically. o Nike carries a
wide arrangement of products with a large amount of options for personal preference. o Strong
international presence, in the event that U.S. sales continue to slack off or the economy continues to
worsen, they have their international investments that

What Has Been The Effect Of Globalization On Terrorism?.
What has been the effect of globalization on Terrorism?
The aggravation of global problems at the turn of the 20th and 21st centuries has become a
distinctive aspect of the present stage of the development of the world community. Global problems
largely determine today 's features of international relations and the main directions of world
politics. One of the key global problems that international community currently faces is international
terrorism. A lively discussion about the growing influence of globalization on the study of
international relations has become even more acute after September 11, 2001, when the world faced
an unprecedented terrorist act in history. Thus, the side effects of globalization have found their own
dangerous ... Show more content on Helpwriting.net ...
However, in order to create the analytical framework of this work, it is crucial to find the definitions
of the key terms of this question.
The notion of terrorism and its evolution makes it doubtful of its existence as a generally accepted
theoretical category and an established and universally accepted term. Bruce Hoffman argues that
most of the definitions are too broad and hence, every act of violence by states, non–state actor or an
individual is considered as an act of terrorism. Moreover, he claims the term, which was firstly
coined during the French Revolution, has changed its meaning several times throughout the history,
which makes it even more complex to create a totally accepted definition. Jeffrey Simon found 212
diverse definitions of terrorism. In my view, the term is largely overused by a variety of political
actors and academics, who understand it differently. For example, Noam Chomsky argues that US
policy toward Nicaragua, Haiti and Guatemala in the 1980s was a representation of a state terrorism
and Robert Mugabe refers to the any democratic opposition in Zimbabwe as terrorists. However, it
is highly important to define the term because in the case of global terrorism of 21st century,
defining becomes a power on itself and in order to use the power of the definition, the definition
must be, at least party, shared. In my opinion, two main characteristics

Tourism of Switzerland
Project About:
" Travel And Tourism of Switzerland"
Flag:
It may be hard to believe but the famous white cross on a red background has only been the national
flag of Switzerland since the 19th century. The origins of the flag, though, date back to 1339 and the
historic Battle of Laupen, when Confederate soldiers began using the white cross as their field sign.
History:
Switzerland evolved over many centuries from a loose alliance of small self–governing towns and
states, beginning with the confederation of Uri, Schwyz and Nidwalden in 1291, to a fully–fledged
federal state of 26 cantons.
Despite periods of political, social and religious unrest, unity prevailed in the Old Swiss
Confederacy. ... Show more content on Helpwriting.net ...
Others like Thurgau and Aargau were administered as "common lordships" (i.e. subject to the joint
rule of the Swiss Confederates).
While most are still part of Switzerland, some of these regions now belong to neighbouring France
(Mulhouse), Germany (Rottweil) and Italy (Valtellina).
Neighbouring countries have also had a hand in the development of modern–day Switzerland.
Sharing borders with major European cultures – German–speaking Europe, France, and Italy – was
and continues to be an advantage for multilingual Switzerland, which has always nurtured close
contact with its neighbours.
Geography:
Switzerland has an area of 41,285 square kilometres (15,940 square miles). The productive area –
that is, the area without the lakes, rivers, unproductive vegetation and no vegetation at all – covers
30,753 square km (11,870 square miles).
It measures 220 kilometers (137 miles) from north to south and 350 km (217 miles) from east to
west.
The Jura, the Plateau and the Alps form the three main geographic regions of the country.
Switzerland has a population of 8.04 million. Population density is high, with 195 people per square
km (500 per square mile). In the agglomerations, which cover about 20% of the total surface area,
the density is 590 per square km (1528 per square mile).
The Swiss Plateau

–––––––––––––––––––––––––––––––––––––––––––––––––
The Emmental in the

Mobile Payments Essay
Mobile payments in Asia Pacific i n f o r m at i o n , c o m m u n i c at i o n s & e nt e rta i n m e nt
Mobile payments in Asia Pacific Contents 2 Introduction from Sean Choi and David Collins
3 Introduction from John Ure and Peter Lovelock 4 Introduction 6 Business models and the m–
payments value chain – Business models behind different transaction types – Emerging business
models by country – Industry perspectives on m–payments 22 Case studies – Smart in the
Philippines – Yeepay's B2B approach – The growing reach of Octopus – Gaming and virtual money
– A view from the bottom of the pyramid – mHITs in Australia 29 Regulations and standards 40
Risks and ... Show more content on Helpwriting.net ...
The rapid changes taking place in emerging markets, combined with the fact that existing fixed line
networks are often underdeveloped, offer persuasive reasons to believe that systems will be
developed that can facilitate wealth creation and genuinely transform people's lives in the poorest
parts of the region. Ultimately, the evolution of mobile payments systems has the potential to allow
global organisations to access a far wider market, including people in previously hard–to–access
locations. The caveat is, of course, that issues of trust, security and affordability also need to be
overcome. This report explores the recent developments in the context of these significant
challenges. Mobile payments are necessitating new forms of interaction between telecoms
companies, financial institutions, software and content providers. As in any supply chain, it is
important to understand the processes and security capabilities of other parties in the relationship. It
is even more important when potentially sensitive or personal information is flowing between these
parties. Ultimately, the adoption of mobile payments will therefore depend on, and be driven by,
consumer confidence. In this respect, all of the participants within each respective business model
needs to share some responsibility for its successful adoption. seung Hwan (sean) choi Regional
Head Information, Communications Entertainment KPMG in Korea

The Future of Human Factors in Aviation
The Future of Human Factors in Aviation
The International Ergonomics Association (2000) defines human factors:
The scientific discipline concerned with the understanding of interactions among humans and other
elements of a system, and the profession that applies theory, principles, data, and other methods to
design in order to optimize human well–being and overall system performance.
The science of human factors in aviation has a come along way since the days of the Wright brothers
in 1913 but it did not actually start with them. According to Dr. Bill Johnson, Chief Scientist at the
Federal Aviation Administration, human factors dates back to the 1600s when Leonardo da Vinci
drew the Vitruvian Man, with all the anthropometric measures, [when] he was trying to decide if a
human was strong enough to propel an aircraft (FAA, 2012). Long after the work of da Vinci,
human factors has brought advancements to aircraft design while creating a greater understanding of
the human role in mishaps.
Brief History of Human Factors
Long after Leonardo da Vinci, human factors research originated with aviation (Salas et al., 2010).
Once the pioneers of aviation began taking to the air, the quest for safety and efficiency began with
an ever–increasing fervor. Aviation accidents have long been viewed as spectacular and with the
spectacle of an accident comes the public outcry over safety. While not all human factors research
deals with accidents, the majority of money put into the

Analysis Of The Royal Australian Air Force Incident, Swiss...
Introduction
This essay tries to describe three accident prevention models (Domino Model, Swiss Cheese Model,
System Theoretic Accident Model and Processes (STAMP)) and discuss the advantages and
disadvantages of each model in effective accident prevention at work place. The essay will also
review Hopkins? analysis of the Royal Australian Air force incident and use the Swiss Cheese
Model to analyse the incident to identify if the Swiss Cheese Model provide different findings, or
fail to identify findings, when compared to Hopkins? analysis.
1–Domino Model
One of the earliest accident prevention models which was proposed by Heinrich in 1950. This
theory illustrates five chronological accident factors, likened to a series of dominoes. It is ... Show
Thus, Domino model is suitable for relatively simple system where unsafe work behaviours and
hazards are the main focus.
This model was also successful in limiting relatively simple type of incidents. The result of the
research around human behaviour in an organisational context reveals that 88% of accidents are due
to unsafe work behaviours. However, this result emphasise that strategic program should include
data gathered from other field, such as industrial and organisational behaviour for promoting safety
culture within the system. In addition, as there is only a single triggering factor that leads to an
accident, it is rather more straightforward to control and prevent the cause or impose
recommendation (Health and Safety Professional Alliance,2012).
Disadvantages
The major downside with Domino model is falling into two main groups 1– there is a single cause
that trigger the incident and 2– there is always sequence in subsequent events that lead to an
accident.
In real fact, majority of complex accidents always have multiple contributing factors. The accident
is more complex than single, individual error and we need to consider accident in relation to
management and organisation entirely. Montara Commission of inquiry is an example of such
complex accident. Montara oil spill disaster has happened as a result of poor control management,
lack of competency among personnel and system failures as well. These multiple casual

Nespresso B2B
Nespresso business to business backgrounder © Nestlé Nespresso S.A., Corporate Communications,
March 2011 Solutions designed to meet the needs of professionals at a gLance Since 1996,
Nespresso has provided Business to Business solutions, designed to meet the needs of some of the
most discerning hosts in the world's foremost hotels and restaurants as well as those of our business
customers. Today, the Business to Business team at Nespresso provides a range of products and
services to professional customers in more than 50 countries worldwide. The business solutions
offered by Nespresso focus on various business channels, mainly Offices, HORECA and Travel,
providing services and solutions to answer the specific needs of our customers in ... Show more
content on Helpwriting.net ...
Both the Aguila and Zenius machines are equipped with the latest technological innovations,
including the ability to connect and communicate directly with the Nespresso Customer
Relationship Centres. The fully automated and simple to use range of Gemini machines features
single and double–headed technology that can be combined with a cappuccino function. 1 Value–
added service unmatched in the industry services The ongoing innovations by Nespresso in the
Business to Business sector continue to set the standard for customer care and provide a level of
value added service unmatched in the industry. Each business solution is specifically designed to
address the different needs of our professional partners and to allow them to deliver the highest
quality coffee and best service experience to their customers. The latest Nespresso machine
innovations, bringing unique added benefits to our professional customers :  Capsule recognition,
allowing the machine to recognise the coffee variety and ensure the perfect coffee extraction adapted
to each Grand Cru  Direct communication with the Nespresso Customer Relationship Centres,
allowing maintenance and service needs to be addressed proactively before they become a concern
 Automatic replenishing of capsule stock without customers having to actively re–order
(beginning in

Strategic Alliance Vs. Acquisition M AAnd Organic Growth
STRATEGIC ALLIANCE: A strategic alliance is an agreement between two or more parties to
pursue a set of agreed upon objectives needed while remaining independent organizations. This
form of cooperation lies between Mergers Acquisition MA and organic growth. Partners may
provide the strategic alliance with resources such as products, distribution channels, manufacturing
capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The
alliance is cooperation or collaboration which aims for a synergy where each partner hopes that the
benefits from the alliance will be greater than those from individual efforts. The alliance often
involves technology transfer (access to knowledge and expertise), economic specialization, shared
expenses and shared risk. INtRODUCTION: Nowadays, the commercial competition has surpassed
the limits of the previous era in which dominant markets are protecting their set market shares.
Mega commercial activity back then was completely regulated by the government. The United
States has privatized a lot of sectors related to energy, telecommunication, and transportation
sectors. In response, the USA introduced the deregulations in the aviation industry to increase the
competition in the aviation market. In the past few years, the commercial air carriers have formed
strategic alliances with each other which were not possible before this due to the previous
regulations. The main reasons for the creation of these

Starbucks Analysis
Table of Contents 1.0 Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04
2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06
3.2 Timothy's 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1
Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbuck's Current Positioning 13 5.1 Retail
Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0
External Factors 16 7.1 Political / Legal 16 7.2 Socio – Cultural 16 7.3 Economic 16 7.4
Demographic 17 8.0 Internal Factors 17 9.0 Future Outlook 18 9.1 Financial Summary 18 9.2
Market Expansion 19 9.3 Product Diversification 19 10.0 Strategic Issues 19 10.1 ... Show more
There are five major strategic issues that Starbucks has faced in the last year. These five issues
include: consistency and quality in products and services, protection of suppliers and future supply,
social responsibility in the public eye, remaining innovative, and identifying new and untapped
markets. 2.0 Company Overview Starbucks Coffee Company was founded in 1971, opening its first
location in Seattle's Pike Place Market. Starbucks, named after the first mate in Herman Melville's
Moby Dick, is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in
North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately
33 million customers visit a Starbucks coffeehouse each week. Starbucks purchases and roasts high–
quality whole bean coffees and sells them along with fresh, rich–brewed, Italian style espresso
beverages, a variety of pastries and confections, and coffee–related accessories and equipment. In
addition to sales through our company–operated retail stores, Starbucks sells whole bean coffees
through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled
Frappuccino® coffee drink and a line of premium ice creams through its joint venture partnerships
and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea
Company. The Company's objective is to establish

Marketing of EasyJet
MARKETING RESEARH PROJECT
Name: Doğancan Yüksel
School Number: 110131060
EasyJet
Introduction The Airline market's success or future lies through marketing because this sector is in
competition with other modes of transportation such as bus, high–speed train. Also, the product that
airlines serve is a somewhat typical service. Therefore, it has to be differentiated with marketing
processes. All in all, marketing is one of the most elements in the airline sector and it is highly used
by the companies, and specialspecific marketing techniques have been developed to use it in the
sector. Also, we will be in aviation sector, therefore doing the marketing research in airline sector
will ... Show more content on Helpwriting.net ...
Direct competitors of Easyjet in market: British Airways, Lufthansa, Ryanair, Air France–KLM,
Swiss International Air Lines
History and Development of EasyJet
The airline was established in 1995 as part of the Easy–group conglomerate. It was launched by
Cypriot businessman Sir Stelios Haji Ioannou with two Wet leased Boeing 737–200 aircraft, initially
operating two routes: London Luton to Glasgow and Edinburgh. In April 1996, the first wholly
owned aircraft was delivered to EasyJet, enabling its first international route to Amsterdam. Until
October 1997, the aircraft were operated by GB Airways, and subsequently by Air Foyle as EasyJet
had not yet received its Air operator certificate. In 2000, EasyJet's flotation on the London Stock
exchange took place in 2000 at an offer price of 310p, valuing the Company at £777m. Shortly after,
EasyJet joins the FTSE 250 list of companies. In March 1998, EasyJet purchased a 40% stake in
Swiss charter airline TEA Basle for three million Swiss Francs. The airline was renamed EasyJet
Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to
Geneva International Airport. This was EasyJet 's first new base outside the United Kingdom. On 16
May 2002, EasyJet announced its

The Earth's Need for Population Limitation Laws Essay
Earth's population is increasing, and areas which are already home to millions are continuing to
expand. As these cities continue to grow, when the population reaches a certain point it is referred to
as a megacity, a megacity is a metropolitan area with a total population of 10 million plus. These
megacities are so large that they are becoming out of control settlements, cities like Los Angeles and
Tokyo are being forced to expand upwards due to having to accommodate for the thriving
population. These cities are also faced with the issue of not having enough resources such as food
and water to support the demand required. With megacities rampant growth with it bring a decline in
the quality of life, to prevent this from getting worse laws ... Show more content on Helpwriting.net
...
By doing this not only is it costly, but they must ensure that the water is shared with other smaller
neighboring cities and rural areas.
Just like Los Angeles, Tokyo, Japan is another example of how megacities are out of control
settlements. Tokyo is located in the southern Kanto region, positioned in approximately the centre of
the Japanese archipelago (islands that formed the country of Japan) (see appendix three). Toyko's
population in the metropolis as of 2012 was approximately 37.2 million people (Allianz, 2014).
With such a high population in such a dense urban area these megacities are being forced to expand
upwards in order to accommodate for the citizens (see appendix Three). However by doing this
many risks are associated, for example, Tokyo sits on fault lines that make up a part of the Ring of
Fire, meaning that there are high chances of natural disasters to occur at any time (The telegraph,
2011). Megan Linkin, a natural disaster expert from Swiss re states:
This quotation is stating that due to Tokyo's geographical placement that a natural disaster like
earthquakes, tsunami's or volcanic activty could occur at any given moment. So when a natural
disaster does occur it is likely to result in a high number of collapsing buildings and other
infrastructure which were designed for large numbers of residents. This will result in a large number
of casualties' and because of the

Reasons For The Country Of Iraq
C. Military Ranking
V. Resources
A. Oil
B. Production Iraq
This essay is going to cover the country of Iraq. I have found its history very interesting and facts
about the country, culture and military. This country has an astounded religious and cultural history.
I believe Iraq was once self sufficient because of its Dictator however a great threat to the world.
Sometimes I am very puzzled how we invaded the country and changed their government from a
Baathes dictatorship to a multicultural, multiethnic democratically elected government. Based on
my personnel opinion I believe that Iraq will never be a self–sufficient Country if its government
remains democratically ran until people there could put aside their religious beliefs, political beliefs
and ethnic differences for their countries stability. If Iraq could eventually resolve its inner issues
with civilians, government and military our government could potentially have a stronghold for any
potential future operations we may have in the Middle East. Iraq's location is in the Middle East and
its region borders Iran, Saudi Arabia, Jordon, Syria, Kuwait and Turkey. There is also a very little
portion of the Persian Gulf on the southeast border of Iraq. Iraq has 437,072 square kilometers
(168,753 square miles) of territory more than twice the size of Idaho. Baghdad is Iraq 's capital,
which is located in the center of the country. (Encyclopedia of the Nations)
During the summer, in

Gps And The Global Positioning System
1. INTRODUCTION
Uncertainties in time and position have been creating problems for all of mankind for years. In
many cases it has paved way to life threatening, as people have had to deal with challenges in
synchronisation and navigation where small mistakes often have fatal consequences. The Global
positioning system is a satellite based navigation system consisting of 24 satellites in the orbit
placed by the US Department of Defence (DOD). Bradford Parkinson, Ivan A Getting and Roger L.
Easton are credited for the invention of GPS. GPS was fully operational in the year 1995.
Initially GPS was developed to fulfil U.S. military needs, however, it was later made available to
civilians, and now it is a dual– use system that can be used by both civilian as well as military users.
The emergence of GPS is quietly but effectively changing the way modern society uses and
manages the resources inherent in and related to time and position.
GPS provides continuous timing and positioning information anywhere in the world under any
weather conditions. Because it serves a large number of users as well as for security reasons, GPS is
a one way – ranging (passive) system.
2. What is Global Positioning System?
Global positioning system i.e. GPS is a space based satellite navigation system that gives the time
and location information in every weather, everywhere on or near the earth where there is a plain or
unobstructed line of sight to four or more GPS satellites.
This system

Swatch and the Global Watch Industry
1. How did Timex succeed the Swiss as world volume leader in the 1950s and 1960s?
Timex toppled the world dominance of the Swiss by streamlining the watch making process
therefore also making the process very scaleable. The Swiss had dominated in an era where very
little competition existed. This paved the way for the Swiss and their high cost watch producers to
remain dominant as consumers really had no alternative to turn to.
Timex introduced watches using a combination of automation, precision tooling, and simpler design
then their Swiss rivals. The Timex movements also incorporated new hard alloy bearings rather than
expensive jewels used by the Swiss. All this lead to efficient and effective automation of Timex
production lines, ... Show more content on Helpwriting.net ...
Swatch slashed the number of individual parts that a watch required from 91 to 51 and began
housing them in an easily mass produced plastic case. With this formula, the Swiss made a
breakthrough into the global watch industry by producing high quality, inexpensive watch in
Switzerland.
Marketing was also a key area which had to be looked at for Swatch to fully resuscitate the overall
Swiss watch industry. To do this for them, Swatch decided that to do it right, marketing should be
outsourced to specialists. Franz Sprecher, an independent consultant, helped to transition the image
of the Swiss watch from a very expensive, traditional timekeeping instrument to an inexpensive
lifestyle symbol and fashion accessory. Swatch followed this lead and also did a good job in
producing very trendy watches with very colorful designs. There was a Swatch created for every
occasion. This new approach in marketing and manufacturing sealed the deal for Swatch and was an
instant hit propelling the Swiss watch industry to the forefront of the watch manufacturing industry.
With the success of Swatch and their new alternative approach to marketing and design, media
quickly became very interested. Swatch realized that this was a perfect way to embrace free public
publicity. Swatch embraced the media. This hand–in–hand cooperation with the media resulted in
lots

Business Studies Oral: The Foschini Group
Jade van Heerden
Business Studies Oral
Part 1
Micro Environment
a)
Brief history and founder: The Foschini Group (TFG) is one of the foremost independent chain store
group that was founded in 1924 by George Rosenthal. Since 1924 TFG has grown rapidly by buying
out other companies, joining them to the TFG. TFG has over 2000 stores and has been listed on the
JSE since the 1st January 1941. The headquarters for TFG is in Parow, Cape Town, South Africa.
The target market of TFG is primarily Middle and Upper income groups throughout South Africa.
The TFG relies on 42.2% of turnover in cash form from customers with the balance being on credit
(fastmoving.co.za, 2014).
Micro Environment: Factors that affect the company and its ability to serve ... Show more content
on Helpwriting.net ...
This is one of TFG's weaknesses as they cater for the middle–upper LSM which would lead
consumers to settle for another brand as the consumer is mainly satisfying a need and not brand
insistence.
The Threat of New Entrants: A lot of new competitors have entered the market in the retail industry
like Top Shop, Cotton On, Zara, HM etc. These are all brands from overseas, meaning they are
highly updated in the trends of the fashion world which is what loyal customers favour. This is a
weakness for TFG as all the brands that are listed in the chain store group are South African and not
international brands. This could lead to a decrease in sales as a lot of consumers turn to trending
clothing and products.
The Power of Suppliers: TFG have both international and local suppliers. International suppliers are
in charge of importing/shipping the correct raw materials to distributors. Before the stock reaches
the distributors TFG takes possession over the merchandise. Each brand from TFG purchasing
merchandise is responsible for the correct ordering of the items being delivered. TFG aim on having
a balanced, stable and professional relationship with their suppliers to ensure good trading.
According to the INTERGRATED ANNUAL REPORT of TFG 2012 (http://www.financial–
tfglimited.co.za/ar_2012/services/tfg_merchandise.asp, 2012), TFG added up 86 local

Jacques Cousteau Research Paper
Jacques Cousteau was a man of all trades. He was a photographer, inventor of diving devices,
undersea explorer, soldier, writer, oceanographer, and documentary host (Jacques Cousteau
biography, n.d.). He developed the first ever trademarked SCUBA device titled the Aqua–Lung
(Invention; the Aqua lung, n.d.). SCUBA is an acronym for self–contained underwater breathing
apparatus. Cousteau made his grand entrance June 11, 1910, in Saint–André–de–Cubzac, France.
Cousteau was a sickly child, who the doctors told not to participate in any strenuous activity. He
learned to swim at age 4 and soon developed a love for the sea as well as developing a mechanical
aptitude (Jacques Cousteau biography – life, n.d.). Cousteau found himself bored and ... Show
He wanted to become a naval aviator. Unfortunately, just prior to graduation in 1936, a serious
automobile accident, that almost took his life, made this dream seem unachievable. His calling came
when, during rehab for his broken limbs, he took up swimming. Within that year, he took his first
underwater dive wearing goggles (Trex, 2010). He used his own regimen of swimming to help
regain strength in his arms following the accident. Doctors wanted to amputate his arm, however
Cousteau unwaveringly refused. Jacques Cousteau later went on to describe his experience in his
book, The Silent World: One Sunday morning...I waded into the Mediterranean and looked into it
through Fernez goggles...I was astonished by what I saw in the shallow shingle at Le Mourillon,
rocks covered with green, brown and silver forests of algae and fishes unknown to me, swimming in
crystalline water...Sometimes we are lucky enough to know that our lives have been changed, to
discard the old, embrace the new, and run headlong down an immutable course. It happened to me at
Le Mourillon on that summer's day, when my eyes were opened on the sea. (Encyclopedia.com,

An Introduction Of Aerial Transport Essay
Introduction
The introduction of aerial transport dates back to the early 1900's. Since then aerial transportation
has been the fastest means of transport, whether if passengers want to travel by plane or by the
helicopter, from one place to another. Today, aerial transportation is such an important means of
transportation that on average, 8 million people fly per day (IATA 2013) along with 34.5 million
tonnes of cargo per year (IATA 2012). Subsequently, passengers and cargo have been a non–stop
concern to what is now reflected as a major industry. As time goes by, the aviation industry resumes
to grow at an international level. So at this stage, it easily comes under the analysis for any incidents
that may occur, being the fact that there are more than 5000 aircrafts in the US Airspace alone per
day that sometimes at rare occasions may cause harm or fatality to the passengers or the personnel
on board (Referance.com 2016).
The Reason Model which was initially proposed by James Reason, now generally and frequently
referred to as the Swiss Cheese Model, a system that basically evaluates and understands what an
incident or accident is, to which every step of the process has its own potential failures. The Swiss
Cheese Model works on an assumption that most accidents can be tracked and followed back to one
or more of five levels of failure, concentrating on the organizational influences and human
limitations (UNSW 2011).
This essay will analyse the Swiss Cheese Model and the

Bombardier Industries: Potential Competitors To Honda Jet
Potential Competitors to Honda Jets: There are two global companies that manufacture light jets and
have a global presence; they are Cessna (owned by Textron Aviation, USA) and Learjet (owned by
Bombardier Industries, Canada). Notably both companies have a well–established track record in
aviation and global business. In particular both companies have business dealings and
manufacturing interests in South East Asia. Both companies at their core however cater to the
lucrative North American and European market. Cessna Bombardier have the ability to customize
the interiors of their aircraft (Appendix A B). The small business jet aircraft of both companies
have the dis advantage that they are bigger than the Honda Jet, less fuel efficient ... Show more
The company stated that it intends to eventually build all aircraft models in China, saying The
agreements together pave the way for a range of business jets, utility single–engine turboprops and
single–engine piston aircraft to be manufactured and certified in China.[3][4] However the
company has had its share of trouble in the international market, in September 2011 the Federal
Aviation Administration proposed a US$2.4M fine against the company for its failure to follow
quality assurance requirements while manufacturing fiberglass components at its plant in
Chihuahua, Mexico. [5] Cessna has well established dealerships all over the world including many
international sales and service centers. This gives Cessna an advantage over its other competitors
that do not have such a global outreach (see figure below). Another advantage that Cessna has is its
reputation as a manufacturer of quality aircraft, even though they may be mainly propeller aircraft.
Cessna has 2 airplanes that are potential competitors in the same class as Honda jets and they

Effect of Oil Prices on Airlines Industry
International
Oil Inflation
Airlines Industry
Prepared for
Prof. Mahima Sharma
Faculty Member
Jaipuria Institute of Management
Prepared by
Shailesh Bharadwaj (cft07_128)
Sanjeev Prasad (cft07_130)
Sarita Singh (cft07_131)
Saurabh Bansal (cft07_135)
Shashank Anand ( cft07_138)
Students, PGDM– Trimester–4
July 31, 2008
INTRODUCTION
This report has been made to draw the attention of the people how the aviation industry has been
dependent upon the Oil prices. Since the research has been done in the prospect of International
Business so only those aspects have been covered that shows the dependency of the industry on the
other countries. As we know that India is one of the fastest growing countries. It has become the ...
Airlines are known to take on contract employees such as cabin crew, ticketing and check–in agents.
Variation in domestic foreign oil price
The time is not going well for airlines industry. It is suffering in a pity condition due to increase in
aviation turbine fuel (ATF). ATF accounts for 35 per cent of the total airline expenses. The price of
ATF is increased 3 times in last 3 years. Just in last 5 months it has increased by 65%. Interesting
thing is that in the market of Singapore Dubai, it is Rs.45 per liter but in India it has the 21%
higher price. First let's know why its price is higher.

In India the aviation companies have to spend more to purchase ATF. Airlines in India pay the most
for fuel when compared with other Asia Pacific hubs like Singapore, Hong Kong and Colombo,
mainly on account of higher tax rates. Aviation Turbine Fuel or jet fuel in Delhi, the city that houses
the nation 's second busiest airport, costs USD 1,291 per kilolitre while the same in Singapore is
sold at USD 1,067 per kl. It costs USD 1,100 per kl in Hong Kong and USD 1,113 in Colombo. For
airlines, refueling cost in Delhi is 21.73 per cent higher than that in Singapore. Similarly, airlines in
India pay 14.82 per cent and 13.87 per cent more than what those in Colombo and Hong Kong pay
respectively.
Over the past four months, cost of jet fuel in Delhi has risen from USD 1,023 per kl in April to USD
1,291 per kl in August, a

Factors Influencing Customer Retention Towards Room Services
1.0 INTRODUCTION
In managing the business which provides pure services to the customer, company need to ensure
that the service delivered is meeting with expectation and satisfied the customer. The quality of
services is considered to be a critical success factor for the service companies. Service is close
conceptual as well as empirical link to customer satisfaction turned it into the core marketing
instrument, making it the most researched area in services marketing (Fisk et al., 1995; Bolton et al.,
2000). In addition, the accumulated research has linked positively the service with profitability
(Fornell, 1992). It is very important to retain the customer. But, nowadays, the service provider
needs to identify other factors ... Show more content on Helpwriting.net ...
There are Human Resources Department, Account Department, Sales Marketing Department,
Food Beverage Department, Housekeeping Department, Front Office Department, Maintenance
Department, Kitchen Department and lastly Security Department. Swiss Inn Sungai Petani has 101
rooms which provide restful havens and the ultimate in modern day comforts. Beside that, Swiss Inn
also equipped with contemporary amenities, 21 suite rooms which come with private Jacuzzi and a
health central with sauna which guaranteed to alleviate stress. Furthermore, there also other facilities
includes 2 tennis courts, squash court and also tennis tables for it customers and guests while they
are staying there. The most popular facilities provided in Swiss Inn Sungai Petani are swimming
pool. Then, this hotel also provided a gymnasium for their customer who are care about keeping
their fitness and health. For the conferences or seminars purpose, the customers can take pleasure in
any of their 12 well equipped function rooms named on flower like ORCHID, HIBISCUS,
BOUGAINVILLEA, LILY, TULIP, BLOSSOM, DAHLIA, CARNATION, LOTUS, IXORA, and
JASMINE. Besides that, they also has elegant ballroom which comes complete with a stage,
perfects for hosting wedding receptions, banquets and even performing arts. For dining pleasure, the
customers and guests can head to The Garden

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