It is all about the telecommunication, its impact in Indian market.

1. TelecommunicaTion

2. What is
Telecommunication?
Tele means DISTANCE and
Communication means TO
SHARE.
The transmission of information
that allows for communication
between people who are separated

3. Examples of
Telecommunication
.telephone system
.satellite communication system
.mobile cellular system
.radar and sonar systems
.microwave radio systems
.TV and radio broadcasting systems
.space discovery using
telecommunications
.oil exploration using radio frequency

4. Source Message Channel receiver (Mobile,
Internet, Radio, Television)
Feed back

5. HISTORY OF
TELECOMMUNICATION

6. YEAR INVENTION
Prehistoric Fires, Beacons, Smoke signals, Communication
drums
6th century Mail
1838 Electrical Telegraph
1876 Telephone
1893 Wireless Telegraphy
1869 Radio
1927 Television
1946 Limited capacity Mobile Telephone Service for
automobiles
1969 Computer networking
1998 Mobile satellite hand-held phones
2008 Google Glass

7. Indian Telecommunication
Industries
Second largest in the world.
Lowest tariff calls
According to the Internet And Mobile
Association of India (IAMAI), the Internet
user base in the country stood at 190
million at the end of June, 2013

8. MAJOR SECTOR OF INDIAN
TELECOMMUNICATION
Telephony
Internet
Television broadcasting

9. Rise and Role of Telecommunication
in India
Indian telecom industry underwent a high pace of market liberalization and growth
since the 1990s and now has become the world's most competitive and one of the
fastest growing telecom markets. The Industry has grown over twenty times in
just ten years, from under 37 million subscribers in the year 2001 to over 846
million subscribers in the year 2011. India has the world's second-largest mobile
phone user base with over 929.37 million users as of May 2012. It has the world's
third-largest Internet user-base with over 137 million as of June 2012.
Telecommunication has supported the socioeconomic development of India and
has played a significant role to narrow down the rural-urban digital divide to some
extent. It also has helped to increase the transparency of governance with the
introduction of e-governance in India. The government has pragmatically used
modern telecommunication facilities to deliver mass education programmes for the
rural folk of India.

10. GOVERNMENT
INITIATIVES
•DoT agreeing to the demand of defence
ministry.
•request of government of India.
planning of DoT
•DoT agreeing to the demand of defence
ministry.
•request of government of India.
planning of DoT

11. INVESTEMENTS
TAKING OVER TOWERS OF
VODAAFONE AND IDEA.
INVESTEMENT ON INDIA’S IT
SECTOR..
DEAL FROM MUKESH AMBANI
ISUN
PLANNING OF RELIANCE JIO
INFOCOMM

12. POLICY INITIATIVES IN TELECOM
SECTOR
1.All villages shall receive telecom facilities.
2.National Long Distance Service (NLD): open for unrestricted
entry.
3.The International Long Distance Services (ILDS): open to
competition.
4.The basic services: open to competition.
5.4th cellular operator (over existing 3, 1 each in 4 metros & 13
circles) permitted.
6.Policies allowing private participation in several new services:
Global Mobile Personal
7.Communication by Satellite (GMPCS), digital Public Mobile
Radio Trunked Service (PMRTS) and voice Mail/Audio
text/Unified messaging WLL for telephone connections in urban,
semi-urban and rural areas.

13. Disinvestment of 2 public sector telecom undertakings, VSNL
and HTL.
9. Steps to fulfill Universal Service Obligation (USO) funding
and administration.
10. A decision to permit Community Phone Service for each
panchayat.
11. Multiple Fixed Service Providers (FSPs) licensing
guidelines announced.
12. Internet Service Providers (ISPs) allowed to set up
International Internet Gateways & both Satellite & landing
stations for submarine optical fiber cables.
13. Two categories of infrastructure providers have been
allowed to provide end-to-end Bandwidth and dark fiber,
right of way, towers and duct space. Guidelines by the
Govt. to open up Internet Telephony.

15. Telecom service
provider in India
Public Sector:
A.) Mahanagar Telephone Nigam Limited
(M.T.N.L.) for cities of Bombay & Delhi
B.) Bharat Sanchar Nigam Limited
(B.S.N.L.) for the rest of India: BSNL has
managed to honor obligation by providing
connectivity to 90% of the rural population

16. 2. Private Operators:
A) Bharti Airtel: It is the largest operator and
would extend its coverage to more than 4,000 towns
and adjoining villages.
B) Reliance Communications: It currently
provides services in 4,300 towns and claims to have
connected all the adjoining villages in these towns.
C) Tata Tele Services Limited (TTSL ): It
currently claims to have over 8% of the rural
customer base. Provides Tata Indicom, Tata
DoCoMo, Virgin (GSM) & Virgin (CDMA).

17. D) Idea Cellular
E) Vodafone Essar
F) Aircel
G) Uninor
H) HFCL Infotel and others like Spice Telecom,
Videocon Mobile Service, MTS India, Loop Mobile
(BPL formerly), Ping Mobile, S Tel and Etisalat DB.

18. Telecommunication in rural
India
•About 70% population of India live in the villages.
•The teledensity in rural areas is only 1.14 against
10.16 in the urban areas.
•Teledensity is the number of telephones per
hundred of the population in the country and one of
the important parameters to assess the level of
connectivity in the country.
•The main factors affecting the Teledensity are
socio-economic conditions, per capita income,
literacy rate, terrain conditions, availability of
infrastructure etc.

21. Reasons for not developing of
Telecommunications in rural
areas:
•Low Population Density
•Low Income Levels
•Lower Literacy Levels
•Preference of operators for high
earning areas initially.
•Technology Limitations and High Costs of
Delivery and
•Some other factors related to policies and
priorities

22. STATASTICS OF
TELECOMMUNICATION IN INDIA
India has the fastest growing telecom network
in the world with its high population and
development potential.
Airtel , vodafon , idea uninor , reliance ,tata
docomo , bsnl , aircel , tata indicom , and mtnl
are the major operators in India. However rural
India still lacks strong infrastructure.
India’s public sector telecom company BSNL is
the 7th
largest telecom company in the world.

23. Telephone statistics
Telephone subscribers (wireless
and landline): 957.61 million (Sept
2014)
Land lines: 27.41 million (Sept 2014)
Cell phones: 930.20 million (Sept
2014)
Monthly cell phone addition: 5.88
million (Sept 2014)
Teledensity: 76.75% (Sept 2014)

25. Telephone system:
The telecommunications system in India is
the 2nd largest in the world. The country is
divided into several zones, called circles
(roughly along state boundaries).
Government and several private operators
run local and long distance telephone
services. It was thrown open to private
operators in the 1990s. Competition has
caused prices to drop and calls across India
are one of the cheapest in the world.

26. Telephone system:
The telecommunications system in India is
the 2nd largest in the world. The country is
divided into several zones, called circles
(roughly along state boundaries).
Government and several private operators
run local and long distance telephone
services. It was thrown open to private
operators in the 1990s. Competition has
caused prices to drop and calls across India
are one of the cheapest in the world.

27. Land lines
Mobile cellular:
: The mobile telephone network has
aggrandized greatly since 2000. The number
of mobile phone connections crossed fixed-
line connections in 2004. India primarily
follows the GSM mobile system, in the
900 MHz band. Recent operators also
operate in the 1800 MHz band. 3G
operations are carried out in 2100 MHz band.

28. :The data reported by service providers
indicates that rural India is emerging as the
growth driver. Mobile services subscriber
base in rural areas increased to 382.50
million in September 2014 from 374.96
million in February 2014.
dialing system

29. Visitor location register(VLR)
Out of the total 930.20 million wireless
subscribers, 812.11 million were found active
in September, 2014. The total active VLR
number excludes the CDMA VLR figure of
BSNL, as the service provider has not
provided the VLR figures corresponding to
their total CDMA subscriber base. The
proportion of VLR subscribers is 87.30% of
the total wireless subscriber base reported
by the service providers.

30. Internet users : Number of Internet users in
India is the 3rd largest in the world next only
to China and the United States of
America. Though the number of internet users
is high, internet penetration is still much lower
than most countries across the globe.
Broadcast subscribers
Broadband in India is defined as 512kbit/s
and above by the government regulator (New
definition of Broadband notified on 18 July
2013). Total subscribers (wireline + wireless
combined) were 75.73 million (Sept 2014).

31. Internet service providers (ISPs) &
hosts: 6,746,000(2012) source: CIA World
Fact Book
Country code (Top-level domain): 91
Radios
: 116 million (1997)
Radio broadcast stations: 153- AM
(Amplitude Modulation), 91- FM (Frequency
Modulation), 68 (1998) – Shortwave
Televisions: 116,438,938(2011 Census)

32. In India, only the government owned
Doordarshan (literally Door = Distant or Tele,
Darshan = to view) is allowed to broadcast
terrestrial television signals. It initially had one
major National channel (also known as DD1)
and a Metro channel in some of the larger
cities (also known as DD2).
Television terrestrial broadcast stations: 562
(of which 82 stations have 1 kW or greater
power and 480 stations have less than 1 kW
of power) (1997).

34. ISSUES FACED
Rapidly Falling ARPU
Lack of Telecom
Infrastructure
Rural Areas Continue to
Remain Under Penetrated
Excessive Competition
Price War Between the Service
Providers Putting Pressure on
Margins
Spectrum Allocation

35. Bharti Airtel !!
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.
The Bharti Group, has a diverse business portfolio and has created global
brands in the telecommunication sector.
Airtel comes to you from Bharti Airtel Limited, India’s largest integrated
and the first private telecom services provider with a footprint in all the 23
telecom circles. Bharti Airtel since its inception has been at the forefront of
technology and has steered the course of the telecom sector in the
country with its world class products and services.
The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s) - Mobile Services, Airtel Telemedia
Services & Enterprise Services. The mobile business provides mobile &
fixed wireless services using GSM technology across 23 telecom circles
while the Airtel Telemedia Services business offers broadband &
telephone services in 94 cities. The Enterprise services provide end-to-
end telecom solutions to corporate customers and national & international
long distance services to carriers. All these services are provided under
the Airtel brand.

36. Business Divisions

37. Achievements
•The first private player in telecom sector to connect all states
of India.
• The first mobile service provider to introduce the lifetime
prepaid services and electronic recharge systems.
•the network has spread over 93 per cent along the National
Highways and 88 per cent of key rail routes across the State .
•Having achieved huge success in mobile services- postpaid
and prepaid-
Now entered fixed-line telephony providing broadband
services in 92 cities across India.

38. • The company has an optical fiber network of
35,016 km and a customer base of 35,440,406
GSM mobile and 1,819,083 broadband
subscribers.
•Airtel is listed on The Stock Exchange, Mumbai
(BSE) and The National Stock Exchange of India
Limited (NSE).
•Adding 25000 towers every month expanding
their network all over India.
Wide range of Value Added Services – like
ringtones, caller tunes, news etc
One of the 1st
company to introduce mobile
banking, mobile bill payments etc

39. SWOT Analysis:
Strengths:
Very focused on telecom.
Leading in a fastest growing cellular segment
Highly Skilled workforce
The only Indian operator other than VSNL, that has
international submarine cable
Weakness:
Price competition from BSNL & MTNL losing lead on technical
expertise.
Too much dependent on domestic market.

40. Opportunities:
Fast expanding Indian cellular market
Latest and low cost technology
Huge market
Threats:
Competition from other cellular and
mobile operators
Saturation point in basic telephone
services